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Business and Marketing
Current news, tips and trends for business and marketing
Curated by Gregg Breward
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Why You're Pissing Off Half Your Facebook Fans

Why You're Pissing Off Half Your Facebook Fans | Business and Marketing | Scoop.it
(Happy Holidays! I analyzed my Top 6 blog posts for 2011 by total page views, and am re-running them this week as a "greatest hits" compilation. This is #4.
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The Entrepreneur’s Handbook: 101 Resources for First Time Entrepreneurs

The Entrepreneur’s Handbook: 101 Resources for First Time Entrepreneurs | Business and Marketing | Scoop.it
Are you looking to take the leap into starting your own business in 2012? If you’re just starting to think about it, or if you have been planning it for a while, you still may have lots of unanswered questions.
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13 Location-Based Marketing Tips for Entrepreneurs

Check out these 13 tips for leveraging geo-targeting from successful, young entrepreneurs that have already tackled these questions, and more.
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Blogging Essentials for Content Marketing | Content Marketing Institute

In this 2011 best-of edition from Content Marketing Institute, we cover the ever-popular topic of blogging from diverse expert perspectives.
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12 Most Creative Ways to Reinvent Your Brand in the New Year - |

Nick Westergaard gives you 12 Most Creative Ways to Reinvent Your Brand in the New Year...
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12 Most Vital Web Marketing Endeavors Before the New Year |

12 Most Vital Web Marketing Endeavors Before the New Year | | Business and Marketing | Scoop.it
Jeremy Powers highlights the 12 Most Vital Web Marketing Steps you must take for the New Year...
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The 6 Step Process for Measuring Social Media

The 6 Step Process for Measuring Social Media | Business and Marketing | Scoop.it
(Happy Holidays! I analyzed my Top 6 blog posts for 2011 by total page views, and am re-running them this week as a "greatest hits" compilation. This is #6.
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Content Marketing Attracts Prospects and Closes Sales For Businesses | George Passwater

Content Marketing Attracts Prospects and Closes Sales For Businesses | George Passwater | Business and Marketing | Scoop.it
“Our customers don’t pay attention to content, so why should we pay for someone to create it for our business?” Believe it or not, I heard this statement a few weeks ago from a company I interviewed.
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Are the 4 Ps of the Marketing Mix Dead? | Business 2 Community

Are the 4 Ps of the Marketing Mix Dead? | Business 2 Community | Business and Marketing | Scoop.it
Many of us undoubtedly recall the good old “4 Ps” of the marketing mix: Product, Place, Price and Promotion.
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From Thought Leadership to Attention Leadership

From Thought Leadership to Attention Leadership | Business and Marketing | Scoop.it
So, you consider yourself a thought leader.
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Social Commerce Psychology of Shopping [INFOGRAPHIC]

Social Commerce Psychology of Shopping [INFOGRAPHIC] | Business and Marketing | Scoop.it
Why people use social media sites to justify their purchases is explained in this infographic from TabJuice...
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Guide To Twitter – Tips for Small Businesses | Business 2 Community

Guide To Twitter – Tips for Small Businesses | Business 2 Community | Business and Marketing | Scoop.it
In last week’s blog post I’ve tried to give you some tips on how to be successful on LinkedIn. This week’s post is all about Twitter.
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7 Social Media Lessons From Charles Dickens’ A Christmas Carol [Quotes] | Heidi Cohen

7 Social Media Lessons From Charles Dickens’ A Christmas Carol [Quotes] | Heidi Cohen | Business and Marketing | Scoop.it
Charles Dickens offered seven social media lessons in his holiday tale, A Christmas Carol long before the Internet was invented. Before your inner Scrooge tweets “Humbug!
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4 Ways Google+ Hangouts Can Increase B2B Productivity - B2B Marketing

4 Ways Google+ Hangouts Can Increase B2B Productivity - B2B Marketing | Business and Marketing | Scoop.it
Four innovative ways to utilize Google+ Hangouts to increase productivity within your organization.
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Google Places Optimization - Local SEO in 5 Easy Steps

Google Places Optimization - Local SEO in 5 Easy Steps | Business and Marketing | Scoop.it
Local and mobile search is being used more frequently by customers on their smart phones and other devices now more than ever.
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Social Media, Pretend Friends, and the Lie of False Intimacy

(Happy Holidays. I analyzed my Top 6 blog posts for 2011 by total page views, and am re-running them this week as a "greatest hits" compilation. This is #5.
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From Beliefs Commitment Comes

One of the central elements used by many companies to help simplify and tell what the company stands for in a way that generates commitment is through a list of stated core values or what I call Commitment Beliefs.
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20 Content Marketing Ideas for 2012

20 Content Marketing Ideas for 2012 | Business and Marketing | Scoop.it
I know–just the phrase “content marketing” is enough to instill fear in many small business owners. But why? As SMBs, we’re pros at using content as a way to attract customers and build word of mouth.
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70+ Resources on How to Start a WordPress Blog

70+ Resources on How to Start a WordPress Blog | Business and Marketing | Scoop.it
Over 70 resources for starting a self-hosted WordPress blog including domain names, hosting, installation, themes, pages, plugins, settings, backups, and more.
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How to Use Content Writing to Get Conversions on My Website | Business 2 Community

How to Use Content Writing to Get Conversions on My Website | Business 2 Community | Business and Marketing | Scoop.it
Last week, I talked about using social media to promote conversions on your website.
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5 Essentials of Optimized Blog Posts

5 Essentials of Optimized Blog Posts | Business and Marketing | Scoop.it
Blogging is one of the most effective tools for achieving the mission of Inbound Marketing, creating more leads, visitors and customers.
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12 Google+ Marketing Tips From the Pros

Are you struggling to figure out how to market your business with Google+? Looking for some tips and ideas? You've come to the right place.
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140 Predictions About Social Marketing – 34 Experts on 2012 | Social Media Today

140 Predictions About Social Marketing – 34 Experts on 2012 | Social Media Today | Business and Marketing | Scoop.it
We all wish we had a crystal ball we can peek into and tell the future.  Short of counting on miracles to lead our way, the team at Awareness connected with some of the best and the brightest in marketing to ask them the difficult questions around...
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