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Business and Marketing
Current news, tips and trends for business and marketing
Curated by Gregg Breward
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B2B Content marketing assets — 6 Ways to unlock their true value

B2B Content marketing assets — 6 Ways to unlock their true value | Business and Marketing | Scoop.it

Content assets have value, but you need to find ways to harness it. With that in mind, I’ve identified 6 ways to help you unlock the latent value in your content…

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Lethal Generosity: The Key To Your Online Content Strategy

Lethal Generosity: The Key To Your Online Content Strategy | Business and Marketing | Scoop.it
Lethal generosity, performed as part of a content strategy, can enable any company to dominate an industry niche.
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The Explosive Power of the Retweet Revealed by Twitter

The Explosive Power of the Retweet Revealed by Twitter | Business and Marketing | Scoop.it
Politicians and celebrities love Twitter and have found that one tweet can cause a storm of sharing. It can enhance (or destroy) their personal brand and Politicians can get their ideas out instantly.
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Pinterest: Everything You Need To Know Is In This Massive Post

Pinterest: Everything You Need To Know Is In This Massive Post | Business and Marketing | Scoop.it
Pinterest is growing at crazy rates on the social web. Here is everything you need to know to use Pinterest to promote yourself or your business.
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12 Most Step-it-up-a-Notch Organization Tools for Small Businesses

12 Most Step-it-up-a-Notch Organization Tools for Small Businesses | Business and Marketing | Scoop.it
Every business needs a bit of organization. Tracy Schutz offers up some phenomenal productivity tools to keep you at the top of your game.
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Pinterest Drives More Traffic Than Google+, YouTube and LinkedIn Combined [STUDY]

Pinterest Drives More Traffic Than Google+, YouTube and LinkedIn Combined [STUDY] | Business and Marketing | Scoop.it
Pinterest now beats YouTube, Reddit, Google+, LinkedIn and MySpace for percentage of total referral traffic in January.
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27 Startling Pieces of Insider Info Facebook's S-1 Revealed [Data]

27 Startling Pieces of Insider Info Facebook's S-1 Revealed [Data] | Business and Marketing | Scoop.it
Read the most compelling pieces of data that emerged from the S-1 Facebook filed preceding their IPO.
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How To Build An Online Community - The Ultimate List of Resources (Updated) - The Online Community Guide

This is a collection of my favourite and most popular posts from the last three years. It should give you a great overview about both the strategy and the process of creating an online community from scratch.
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The 10 Golden Rules to Attracting Authority Links

In the world of link building, getting an authority link to your site/blog has been one of the most important aspects of growing your blog.
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10 Content Marketing Goals Worth Pursuing

10 Content Marketing Goals Worth Pursuing | Business and Marketing | Scoop.it
Content is the new buzzword, but content alone has no magical powers. It won't transform your business or get you where you need to go ... until you add one thing.

 

Content marketing is a meaningless exercise without business goals.

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7 Ways to Use Pinterest to Promote Your Business

7 Ways to Use Pinterest to Promote Your Business | Business and Marketing | Scoop.it
Image centric social networks are rapidly gaining market share due to their high engagement levels.
Everyone apparently loves an enticing photo.
Pinterest has become the social media network to watch after growing over 4,000% in the last 6 months.
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The what, why, how, where and when of content marketing-Part 3 -HOW?

Following part 1 ‘WHAT is content marketing?’ and part 2 ‘WHY you need to be doing content marketing‘, today we address the question of HOW? If you’ve been following the series all week, then you’ll know that each day we enlist the help of a content marketing industry expert to get their thoughts on the question in hand.

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The what, why, how, where and when of content marketing: Part 2- WHY?-

Yesterday we explored ‘WHAT is content marketing?’ so the next logical question to answer is WHY? Every day this week, we are enlisting the help of a content marketing industry expert to get their take on the question in hand.
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10 Ways Social Media is Transforming our Culture and World

10 Ways Social Media is Transforming our Culture and World | Business and Marketing | Scoop.it
Here are 10 ways I see us transforming as a culture, driven by the new social networks and social media and based on the possibilities now afforded to us by global connections and technology.
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3 Quick Tips to Use Your Twitter Profile To Get More Business

3 Quick Tips to Use Your Twitter Profile To Get More Business | Business and Marketing | Scoop.it

Given the ease of creating an optimized Twitter profile, I thought it would be useful to cover 3 easy tips to setting up a Twitter profile that really converts.

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47 Essential Social Media Tools for Content Marketers

47 Essential Social Media Tools for Content Marketers | Business and Marketing | Scoop.it
47+ different social media and content marketing management tools that all businesses should consider using as part of their marketing.
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The what, why, how, where and when of content marketing. PART 5 – WHEN?

It’s the last day of our 5-part content marketing series and the final question we will be addressing is ‘WHEN to do content marketing’. As with all of the articles this week, we have another fantastic industry expert on board to offer us some pearls of wisdom.
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10 Content Ideas that Generate Comments and Shares

10 Content Ideas that Generate Comments and Shares | Business and Marketing | Scoop.it
While there are a million ideas for having your content commented on and shared, we provide you 10 to get you started when writer's block attacks.
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9 Ways to Integrate Email and Social Media Marketing

9 Ways to Integrate Email and Social Media Marketing | Business and Marketing | Scoop.it
Are you wondering how to add social media to your email communications?

 

They both can be effective on their own; however, when combined, their (super) powers can save the city and exceed your marketing goals.

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The what, why, how, where and when of content marketing. PART 4 – WHERE?

So, we’ve looked at the what, why and how of content marketing and now you’re ready to start. But ‘where’ should you actually do it? Once again, we have another highly respected industry expert on board to give you some pointers in the right direction.

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101 Awesome Marketing Quotes

Day-to-day marketing responsibilities can be mundane and stressful. But let's not forget about the immense power our industry holds.  To remind you of the amazing marketing opportunities awaiting us in 2011, here is a compilation of insightful thoughts by industry gurus.
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The Essential Playbook for Winning the Content #Marketing Bowl Super

The Essential Playbook for Winning the Content #Marketing Bowl Super | Business and Marketing | Scoop.it
In the big game of content marketing, scoring points means expanding your audience and establishing authority with your fans. Here are 7 points that outline winning plays that will soon have you celebrating.
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reThinking Business in the Age of the Social Customer -Conversation Agent:

reThinking is about learning to deconstruct and reconstruct in a way that makes more sense. Why is is helpful? Because we're in the value and demand creation phase of work.  The headlines are everywhere, average won't cut it anymore -- not for people, not for corporations.
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5 Pieces of SEO / Marketing Related Content You Must Read (or Watch)!

Being involved with digital marketing for the past 5 years has taught me a lot of things. There is an abundance of information available to marketers both in the beginning phases of their career and those that consider themselves veterans.

Below are 5 posts I came across in my time as an SEO and that I consider to be exceptional in value:

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How to Take Advantage of The Latest Facebook Updates

How to Take Advantage of The Latest Facebook Updates | Business and Marketing | Scoop.it
Facebook is changing and evolving all the time. If you want to succeed with using Facebook for marketing, you need to evolve along with it and learn how to manage it better. Here are 3 of the most important Facebook changes you need to take note of.
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