This is a collection of my favourite and most popular posts from the last three years. It should give you a great overview about both the strategy and the process of creating an online community from scratch.
Image centric social networks are rapidly gaining market share due to their high engagement levels. Everyone apparently loves an enticing photo. Pinterest has become the social media network to watch after growing over 4,000% in the last 6 months.
Following part 1 ‘WHAT is content marketing?’ and part 2 ‘WHY you need to be doing content marketing‘, today we address the question of HOW? If you’ve been following the series all week, then you’ll know that each day we enlist the help of a content marketing industry expert to get their thoughts on the question in hand.
Yesterday we explored ‘WHAT is content marketing?’ so the next logical question to answer is WHY? Every day this week, we are enlisting the help of a content marketing industry expert to get their take on the question in hand.
It’s the last day of our 5-part content marketing series and the final question we will be addressing is ‘WHEN to do content marketing’. As with all of the articles this week, we have another fantastic industry expert on board to offer us some pearls of wisdom.
So, we’ve looked at the what, why and how of content marketing and now you’re ready to start. But ‘where’ should you actually do it? Once again, we have another highly respected industry expert on board to give you some pointers in the right direction.
Day-to-day marketing responsibilities can be mundane and stressful. But let's not forget about the immense power our industry holds. To remind you of the amazing marketing opportunities awaiting us in 2011, here is a compilation of insightful thoughts by industry gurus.
In the big game of content marketing, scoring points means expanding your audience and establishing authority with your fans. Here are 7 points that outline winning plays that will soon have you celebrating.
reThinking is about learning to deconstruct and reconstruct in a way that makes more sense. Why is is helpful? Because we're in the value and demand creation phase of work. The headlines are everywhere, average won't cut it anymore -- not for people, not for corporations.
Being involved with digital marketing for the past 5 years has taught me a lot of things. There is an abundance of information available to marketers both in the beginning phases of their career and those that consider themselves veterans.
Below are 5 posts I came across in my time as an SEO and that I consider to be exceptional in value:
Facebook is changing and evolving all the time. If you want to succeed with using Facebook for marketing, you need to evolve along with it and learn how to manage it better. Here are 3 of the most important Facebook changes you need to take note of.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.