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Business and Marketing
Current news, tips and trends for business and marketing
Curated by Gregg Breward
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The what, why, how, where and when of content marketing-Part 3 -HOW?

Following part 1 ‘WHAT is content marketing?’ and part 2 ‘WHY you need to be doing content marketing‘, today we address the question of HOW? If you’ve been following the series all week, then you’ll know that each day we enlist the help of a content marketing industry expert to get their thoughts on the question in hand.

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The what, why, how, where and when of content marketing: Part 2- WHY?-

Yesterday we explored ‘WHAT is content marketing?’ so the next logical question to answer is WHY? Every day this week, we are enlisting the help of a content marketing industry expert to get their take on the question in hand.
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The what, why, how, where and when of content marketing: Part 1- WHAT?

The what, why, how, where and when of content marketing: Part 1- WHAT? | Business and Marketing | Scoop.it
Content marketing is a phrase you might not have heard of this time last year, yet it is now deemed to be one of the most effective online marketing techniques in a marketing manager’s tool box and is set to explode in 2012.
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Stop Putting All Your Focus on SEO and Focus on Social Media

Stop Putting All Your Focus on SEO and Focus on Social Media | Business and Marketing | Scoop.it

It is possible we are moving into a new era where websites that are getting Facebooked, Tweeted and Liked are going to outperform everyone else in the market place and the mountains of money spent on “SEO experts” won’t matter one bit.

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Serious About Affiliate Marketing? Then Don’t Miss These Tips

Serious About Affiliate Marketing? Then Don’t Miss These Tips | Business and Marketing | Scoop.it
If you are a blogger or a website owner, you might already know what affiliate marketing is all about and also be making some great money promoting one or more affiliate products from your blog.

 

Affiliate Marketing is the easiest way to start making money on the internet and is your first step towards the long and intriguing journey as an Internet Marketer. The key to your success in affiliate marketing is a perpetual flow of highly targeted traffic. The higher and more targeted the traffic to your blog, the more profits you make.
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11 Deadly Social Media Sins for Brands

11 Deadly Social Media Sins for Brands | Business and Marketing | Scoop.it
In the pursuit of trying to get things done, some “top” brands have made mistakes. Here are some things to avoid, with no exceptions – things that I hope are rarely repeated.
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Networking Guide for Bloggers: Setting Your Goals and Rules (Part 2)

Networking Guide for Bloggers: Setting Your Goals and Rules (Part 2) | Business and Marketing | Scoop.it
For me, there are two things that should be considered as the starting point of a well thought out networking strategy. The headline of this post gives a good hint on what I’m talking about, so let me just say it upfront: start by setting your goals and understanding the basic rules.
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LinkedIn 277% More Effective for Lead Generation Than Facebook & Twitter [New Data]

LinkedIn 277% More Effective for Lead Generation Than Facebook & Twitter [New Data] | Business and Marketing | Scoop.it
New research from HubSpot proves that LinkedIn tops Facebook and Twitter in lead generation efficiency.
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Inbound Marketing: The New SEO

Inbound Marketing: The New SEO | Business and Marketing | Scoop.it
Kyle Lindsay describes why SEO in isolation won't generate the results it used to, and why businesses should make a move to inbound marketing.
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7 Simple Ways to Get Your Readers to Spend More Time On Your Blog

Readers are precious and their attention is scarce.  Your challenge is to get your  readers to spend time with your content, get comfortable with your vision,...
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The Best Sites For Guest Posting Opportunities

The Best Sites For Guest Posting Opportunities | Business and Marketing | Scoop.it
Recommended Sites For Guest Posting Opportunities
famousbloggers.net
comluv.com
kikolani.com
basicblogtips.com
bizchicksblog.com
trafficgenerationcafe.com
technshare.com
dragonblogger.com
weblogbetter.com
alexwhalley.com
newbizblogger.com
live-your-love.com
extremejohn.com
findallanswers.com
blazingminds.co.uk
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10 Tools to Make Your Business Mobile Friendly

I'm still generally surprised by the number of sites that are not yet viewable on a mobile device - including very, very large publishers.

 

Here are 10 Tools to Make Your Site Mobile Ready.

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12 Revealing Stats About B2B Social Media Marketing

Articles about B2B social media marketing adoption often paint a rosy picture of the current landscape, but when you dig in deeper, there are many challenges.
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How to Take Advantage of The Latest Facebook Updates

How to Take Advantage of The Latest Facebook Updates | Business and Marketing | Scoop.it
Facebook is changing and evolving all the time. If you want to succeed with using Facebook for marketing, you need to evolve along with it and learn how to manage it better. Here are 3 of the most important Facebook changes you need to take note of.
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Small Business Social Media Cheat Sheet [Infographic]

Small Business Social Media Cheat Sheet [Infographic] | Business and Marketing | Scoop.it
Your success with the social web greatly depends on having a solid understanding of social media fundamentals. Here's your social media cheat sheet infographic.
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3 Vital Copywriting Secrets That Filthy Rich Marketers Use to Keep Their Prospects Engaged!

3 Vital Copywriting Secrets That Filthy Rich Marketers Use to Keep Their Prospects Engaged! | Business and Marketing | Scoop.it
When you look at all the big launches and follow what those marketers do to bring in the big dollars, you’ll notice that there are just three things they rely on almost one hundred percent. If you’re able to utilize the same key elements in your marketing, there’s nothing stopping you from raking in big bucks just like they do.
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Content marketing: the hard numbers

Content marketing, due to its subtle and nurturing nature, might sometimes be mistaken for a ‘fluffy’ marketing technique which doesn’t drive measurable results to your business. However, this couldn’t be further from the truth.
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25 Reasons Why Google Hates Your Blog

So why isn’t your blog being found by other people? The millions and millions of people hungrily consuming blog content out there in the global online space we call the Internet?


The cold, hard truth is that Google hates your blog. And it’s nothing personal. You just don’t have anything that Google wants.

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17 Silly Missed Lead Generation Opportunities

Learn the 17 places you can promote your lead generation offers that most marketers forget about.
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Networking Guide for Bloggers: Why It Is Important (Part 1)

Networking Guide for Bloggers: Why It Is Important (Part 1) | Business and Marketing | Scoop.it
In today’s blogosphere a lot of discussion is going on about various aspects of positioning and growing a blog. Even though the space gets more and more crowded every day, and the game is changing constantly, there are still some things everyone tells you to do – things considered as mandatory for any kind of success.

 

Among various aspects of promotion, advertising, search engine optimization, social media, and all kinds of other stuff lies the need of contacting other, fellow bloggers, and being in touch with people in general.

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4 Ways To Increase Productivity & Optimize Your Social Media Schedule

4 Ways To Increase Productivity & Optimize Your Social Media Schedule | Business and Marketing | Scoop.it
Making the time to execute on a social media strategy can rattle even the most experienced marketers.
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15 Great Social Media Quotes

15 Great Social Media Quotes | Business and Marketing | Scoop.it

I have put together, my favorite 15 quotes from some of the industries top influencers. Some are funny, some informative and some are witty! Cheers!

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15 Sites That Help You Use Your Twitter Profile for Link Building

15 Sites That Help You Use Your Twitter Profile for Link Building | Business and Marketing | Scoop.it
Want to use Twitter for link building almost on auto-pilot? These 15 sites will allow you to use your Twitter profile information for links!
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4 Steps to Creating a Solid Editorial Calendar ~ Content Management

4 Steps to Creating a Solid Editorial Calendar ~ Content Management | Business and Marketing | Scoop.it
Creating quality content that flows and is published consistently is not an easy task, I know firsthand with all the demands that we have especially if you are a small business running your own social media management.

 

This is why I have been on a quest to find a system/tool, after some research I have come to the conclusion that creating an editorial calendar is the best tool to help you run a great blog.

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4 Pillars of Content Marketing

4 Pillars of Content Marketing | Business and Marketing | Scoop.it
By integrating the four pillars of content into your overall marketing, you can attract prospects to your offering, build a relationship with them, and persuade them to purchase.
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