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Business and Marketing
Current news, tips and trends for business and marketing
Curated by Gregg Breward
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5 Ways Writers Can Break Out of the Tired Old Social Media Box

5 Ways Writers Can Break Out of the Tired Old Social Media Box | Business and Marketing | Scoop.it
Aubre Andrus approached overused social networks as if she’d never heard of them. You could say she wrote her own chapter on social media marketing. Here's how.
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12 Most Uproariously Funny Tweets

12 Most Uproariously Funny Tweets | Business and Marketing | Scoop.it
Thankfully there are still a few who remember to not take themselves or this channel too seriously and help us release some of our daily tension with a good belly-laugh. To them I say “Thank You” by highlighting the 12 Most Uproariously Funny Tweets I’ve seen recently.
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7 Business Goals of Content Marketing: Inbound Marketing Isn't Enough

7 Business Goals of Content Marketing: Inbound Marketing Isn't Enough | Business and Marketing | Scoop.it
Although inbound marketing tactics are important to your overall content marketing plan, if you only focus on that, you will fail.
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12 Business Blogging Shortcuts for Time-Crunched Marketers

12 Business Blogging Shortcuts for Time-Crunched Marketers | Business and Marketing | Scoop.it
If you struggle to find the time to business blog, use this cheat sheet of tactics that will help you create quality blog content, quickly.
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10 Ways Social Media is Transforming our Culture and World

10 Ways Social Media is Transforming our Culture and World | Business and Marketing | Scoop.it
Here are 10 ways I see us transforming as a culture, driven by the new social networks and social media and based on the possibilities now afforded to us by global connections and technology.
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3 Quick Tips to Use Your Twitter Profile To Get More Business

3 Quick Tips to Use Your Twitter Profile To Get More Business | Business and Marketing | Scoop.it

Given the ease of creating an optimized Twitter profile, I thought it would be useful to cover 3 easy tips to setting up a Twitter profile that really converts.

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47 Essential Social Media Tools for Content Marketers

47 Essential Social Media Tools for Content Marketers | Business and Marketing | Scoop.it
47+ different social media and content marketing management tools that all businesses should consider using as part of their marketing.
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The what, why, how, where and when of content marketing. PART 5 – WHEN?

It’s the last day of our 5-part content marketing series and the final question we will be addressing is ‘WHEN to do content marketing’. As with all of the articles this week, we have another fantastic industry expert on board to offer us some pearls of wisdom.
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10 Content Ideas that Generate Comments and Shares

10 Content Ideas that Generate Comments and Shares | Business and Marketing | Scoop.it
While there are a million ideas for having your content commented on and shared, we provide you 10 to get you started when writer's block attacks.
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9 Ways to Integrate Email and Social Media Marketing

9 Ways to Integrate Email and Social Media Marketing | Business and Marketing | Scoop.it
Are you wondering how to add social media to your email communications?

 

They both can be effective on their own; however, when combined, their (super) powers can save the city and exceed your marketing goals.

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The what, why, how, where and when of content marketing. PART 4 – WHERE?

So, we’ve looked at the what, why and how of content marketing and now you’re ready to start. But ‘where’ should you actually do it? Once again, we have another highly respected industry expert on board to give you some pointers in the right direction.

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101 Awesome Marketing Quotes

Day-to-day marketing responsibilities can be mundane and stressful. But let's not forget about the immense power our industry holds.  To remind you of the amazing marketing opportunities awaiting us in 2011, here is a compilation of insightful thoughts by industry gurus.
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The Essential Playbook for Winning the Content #Marketing Bowl Super

The Essential Playbook for Winning the Content #Marketing Bowl Super | Business and Marketing | Scoop.it
In the big game of content marketing, scoring points means expanding your audience and establishing authority with your fans. Here are 7 points that outline winning plays that will soon have you celebrating.
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Guide to Social, Digital and Mobile Around the World.

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How the Third Wave of Media Is Transforming Marketing Content

How the Third Wave of Media Is Transforming Marketing Content | Business and Marketing | Scoop.it
The third wave of media is here. Here's what you have to do to transform your marketing content along with it.
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3 Ways to Take Your Social Media Marketing Offline

3 Ways to Take Your Social Media Marketing Offline | Business and Marketing | Scoop.it
Brands, too, can establish deeper connections with fans/followers by bridging the physical and digital divide. And, as a general rule of thumb, the stronger the relationship, the better the customer/client. Simply put, elevating your relationships beyond 140 characters is smart business.  
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B2B Content marketing assets — 6 Ways to unlock their true value

B2B Content marketing assets — 6 Ways to unlock their true value | Business and Marketing | Scoop.it

Content assets have value, but you need to find ways to harness it. With that in mind, I’ve identified 6 ways to help you unlock the latent value in your content…

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Lethal Generosity: The Key To Your Online Content Strategy

Lethal Generosity: The Key To Your Online Content Strategy | Business and Marketing | Scoop.it
Lethal generosity, performed as part of a content strategy, can enable any company to dominate an industry niche.
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The Explosive Power of the Retweet Revealed by Twitter

The Explosive Power of the Retweet Revealed by Twitter | Business and Marketing | Scoop.it
Politicians and celebrities love Twitter and have found that one tweet can cause a storm of sharing. It can enhance (or destroy) their personal brand and Politicians can get their ideas out instantly.
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Pinterest: Everything You Need To Know Is In This Massive Post

Pinterest: Everything You Need To Know Is In This Massive Post | Business and Marketing | Scoop.it
Pinterest is growing at crazy rates on the social web. Here is everything you need to know to use Pinterest to promote yourself or your business.
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12 Most Step-it-up-a-Notch Organization Tools for Small Businesses

12 Most Step-it-up-a-Notch Organization Tools for Small Businesses | Business and Marketing | Scoop.it
Every business needs a bit of organization. Tracy Schutz offers up some phenomenal productivity tools to keep you at the top of your game.
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Pinterest Drives More Traffic Than Google+, YouTube and LinkedIn Combined [STUDY]

Pinterest Drives More Traffic Than Google+, YouTube and LinkedIn Combined [STUDY] | Business and Marketing | Scoop.it
Pinterest now beats YouTube, Reddit, Google+, LinkedIn and MySpace for percentage of total referral traffic in January.
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27 Startling Pieces of Insider Info Facebook's S-1 Revealed [Data]

27 Startling Pieces of Insider Info Facebook's S-1 Revealed [Data] | Business and Marketing | Scoop.it
Read the most compelling pieces of data that emerged from the S-1 Facebook filed preceding their IPO.
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How To Build An Online Community - The Ultimate List of Resources (Updated) - The Online Community Guide

This is a collection of my favourite and most popular posts from the last three years. It should give you a great overview about both the strategy and the process of creating an online community from scratch.
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The 10 Golden Rules to Attracting Authority Links

In the world of link building, getting an authority link to your site/blog has been one of the most important aspects of growing your blog.
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