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Business and Marketing
Current news, tips and trends for business and marketing
Curated by Gregg Breward
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The Only 4 Reasons Agencies Should Care About Their Own Content Marketing

The Only 4 Reasons Agencies Should Care About Their Own Content Marketing | Business and Marketing | Scoop.it
Mimicry isn't a strategy. There are only 4 reasons ad agencies and PR firms should engage in content marketing for themselves.
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How to Double Your B2B Content Without Doubling Your Workload

How to Double Your B2B Content Without Doubling Your Workload | Business and Marketing | Scoop.it
You can save time on content development and reach a larger audience if you find ways to reuse or reinvent the B2B content you already have. Here are three ideas you can use to get you started.
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119 Free Internet Marketing Tools to Grow YOUR Online Business or Blog

119 Free Internet Marketing Tools to Grow YOUR Online Business or Blog | Business and Marketing | Scoop.it
Like free stuff?  Check out these 119 free tools to grow your Internet business or blog…...
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10 Tips for Creating a Social Media Policy for Your Business

10 Tips for Creating a Social Media Policy for Your Business | Business and Marketing | Scoop.it

Policy. It can be a dirty word, especially in social media communities.Why? Poorly written social media policies restrict, deter and deaden social media engagement–the exact opposite of what businesses want.

However, great social media policies support, protect and empower high-quality engagement. It is about empowerment and trust.
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What Has Your Blog Done For Me Lately? 11 Tips to Provide More Value!

What Has Your Blog Done For Me Lately? 11 Tips to Provide More Value! | Business and Marketing | Scoop.it
Tweet this, share this, like me, talk to me. There isn't a shortage of people telling you what to do online. Are you providing value to your audiences?
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Content Marketing Tactics Now Critical to All Businesses [INFOGRAPHIC]

Content Marketing Tactics Now Critical to All Businesses [INFOGRAPHIC] | Business and Marketing | Scoop.it
Infographic using a variety of content marketing research to show the ever-growing importance of content marketing strategies and tactics.
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Google Cloud Print: It's Actually Awesome, and Here's How to Set It Up

Google Cloud Print: It's Actually Awesome, and Here's How to Set It Up | Business and Marketing | Scoop.it
Google Cloud Print is an under-appreciated service that can send print jobs from virtually anywhere to a connected printer in any other location.
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Is Content Marketing the Hot New Trend? - Infographic

Is Content Marketing the Hot New Trend? - Infographic | Business and Marketing | Scoop.it
More companies and B2B marketers are now recognizing the power of content marketing and the effect it is having on customer engagement and brand awareness. Even B2C Companies such as Coca Cola and American Express are embracing content marketing.
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How to Use a WordPress Blog as a Referral Generator

How to Use a WordPress Blog as a Referral Generator | Business and Marketing | Scoop.it
I’ve seen and heard this scenario countless times. Two perfectly suited strategic partners determine they should start doing some things together in an effort to create referral opportunities for each other.

One of the best ways to get a referral relationship moving is through content opportunities. It’s just such a logical way to extend what is already a proven marketing practice.

If you would like to build a killer local referral generator you should look no further than hosting a multi-author WordPress blog. (It doesn’t have to be WordPress, it’s just the best tool.)

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7 Worthwhile Content Marketing Links

7 Worthwhile Content Marketing Links | Business and Marketing | Scoop.it
This week on The Lede - The difference between good content marketing and great content marketing, how George Lucas would write a blog post, and how to make your content go viral ...
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20 Social Media Blogs You Should Read in 2012

20 Social Media Blogs You Should Read in 2012 | Business and Marketing | Scoop.it
These 20 blogs help marketers keep up with the ever-changing social media landscape to they can align their strategies and achieve results.  They all have unique voices that cover a wide range of social-media-related topics, news, and trends. From tips to tactics to measurement, there’s something for everybody.
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The Rise Of Content Marketing [Infographic]

The Rise Of Content Marketing [Infographic] | Business and Marketing | Scoop.it
The Rise of Content Marketing: This infographic shares how important is content as a marketing segment and why you should consider producing content...
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13 Ways Stories Support Social Media Marketing

13 Ways Stories Support Social Media Marketing | Business and Marketing | Scoop.it

Stories are the heart and soul of social media because they’re powerful, they connect us and help prospects and customers engage with our businesses, products and brands. At their core, stories are about our shared experiences and the strength of our relationship. They’re a critical component of social media marketing.

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How Content Turns Prospects Into Customers

How Content Turns Prospects Into Customers | Business and Marketing | Scoop.it
How do you attract passionate customers?What can you do to cut through the noise and get people to notice what you have to say?

 

The answer is CONTENT—interesting and compelling information that helps solve your customers’ problems.

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Why Fake Traffic Sucks and How it Hurts Your Business Blog

Why Fake Traffic Sucks and How it Hurts Your Business Blog | Business and Marketing | Scoop.it
If there is a currency for the internet, then it should be Web Traffic.  Traffic is the blood of any website or blog, without Traffic, there is no use of having a dead page on the internet. Not all traffic are good, there is also bad traffic, and fake traffic.

This post is about the Fake Traffic, what is it, how it could hurt your blog based on a real story started a couple of weeks ago, so please keep reading and pay a full attention, this might be happening to you, and you just don’t know it.

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15 minutes to better website content

15 minutes to better website content | Business and Marketing | Scoop.it
Putting off content marketing because there's no time? Here are 9 SEO copywriting and social media tasks you can do in 15 minutes.
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The 8 stages of digital marketing success

The 8 stages of digital marketing success | Business and Marketing | Scoop.it

I'm not the first person to tell you how the digital effect transformed a system of broadcasting into a system of engagement, converted boundary lines into empowerment zones, built two-way info bridges between organizations and customers, spawned partnerships between departments within a company, and effected the mutation of good old-fashioned media communications into "Informications."

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How To Get Over The Social Media Noise

How To Get Over The Social Media Noise | Business and Marketing | Scoop.it

With plethora of Social Media Platforms do you find yourself lost?? It seems so often that with an unprecedented rush by enterprise to implement marketing strategies unheard of till now and grab your share of attention thereby adding to the "noise" in the social space.

 

With millions of users across Facebook, Twitter & add to it the latest entry of Google+, the "noise" created is overwhelming.

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Have You Ever Considered Self-Inducing A Social Media Crisis?

Have You Ever Considered Self-Inducing A Social Media Crisis? | Business and Marketing | Scoop.it
A very thought-provoking question was asked to me recently from an online friend of mine, @allierambles.  Allie asked:

 

“Do you ever wonder if companies would intentionally start a negative campaign? I mean it gets people talking and we tend to not forget, like the McDonald’s case. Do you think they would risk that?”
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How Pinterest Will Transform the Web in 2012: Social Content Curation As The Next Big Thing

How Pinterest Will Transform the Web in 2012: Social Content Curation As The Next Big Thing | Business and Marketing | Scoop.it

The most interesting wave hitting the social web in 2012 is social curation.  In this blog post I will discuss the evolution of social media from long-form to push-button, the emergence of social curation on sites such as Twitter and Tumblr, and the move to structured sets of curated content on Pinterest and its brethren.

 

But first, the meta-trend....

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How to Develop a Reputation for your Blog – A Quick Guide

Who doesn’t want their blogs to shine? While some do, others are relegated to the dustbin of history. Now, here’s the thing.  Your blog definitely needs to be well written for it to succeed but, just a well written blog is not something that is going to help your blog achieve the kind of success that bloggers usually want.

 

So, let’s take a look at how you can develop your blog’s reputation:

 

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How to Recover From a Social Media Hangover

Three quick tips on how to claw your way out of a social media mental fog, find your motivation, and let your voice ring out again ...
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17 Little Known Social Media Tools You Should Be Using (and Why)

Everywhere you look there is social media. It seems that every week there is a new social site launched. To make matters worse, for every social site launched, there seems to be two or more services created to measure, track and monitor that service.
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