Content Marketing means creating and freely sharing informative content as a means of converting prospects into customers and customers into repeat buyers. The primary goal is to obtain opt-in permission to deliver content via email or other medium over time. Repeated and regular exposure builds a relevant relationship that provides multiple opportunities for conversion, rather than a “one-shot” all-or-nothing sales approach.
You have written the post for a web audience that is time poor and has a limited attention span.That is only half the work! What else is required to make your blog successful? Here are 12 steps you need to include in your blogging process.
Blog plugins are short pieces of programming code that add a specific set of features to your blog. While there’s a wide variety of blog plug-ins available, here are twenty of the most useful plug-ins explained in plain English for non-geeks.
We’ve found some of the best minds in personal branding, B2B branding, corporate branding, and even career branding on Twitter, and we hope you’ll check them out. Read on to find 25 incredible people, listed in no particular order, that are full of news, knowledge, and resources that can help you make the most of the brands you represent.
All of the books below can be downloaded for free by going to the webpage the titles are linked to. They range from 7 pages to 86 pages and are written by some of the best known business bloggers on the web (get to their blogs by clicking on their names). None of these great books require any kind information to be submitted. Just awesome. Free. Content. So read on…
As additional devices are released on the market content marketers should be aware of these trends and create optimized content not only for computers, and Internet enabled devices, but for their customers as well.
Is F-Commerce "Fail" Commerce? It’s no surprise that embedded stores have faltered. The shopping experience within Facebook is painful compared to regular websites. Who prefers the banner ads, smaller screens, slower page loads, reduced functionality of F-stores? Not to mention, Facebook’s stellar track record with member privacy!
If you haven't performed a content analysis of your website in the last six months, chances are high that there are content issues that need fixing. Here are the essentials on the need for analysis and tips that will help make the job easier.
It may be time for B2B to step into the game, take advantage of Pinterest's popularity, and use it as a new traffic and lead generator. But how can you come up with a Pinterest strategy that fits B2B? Let's take a look ...
If you're like me, you like to find stimulating and thought provoking content online beyond the obvious and often recommended small group. People who ask questions differently, or maybe from a new domain and subject matter.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.