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Business and Marketing
Current news, tips and trends for business and marketing
Curated by Gregg Breward
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What the Top 10 Blogs in Content Marketing Are Doing That You Probably Aren’t

What the Top 10 Blogs in Content Marketing Are Doing That You Probably Aren’t | Business and Marketing | Scoop.it
The top 10 blogs in content marketing have taught us a lot over the years. They’ve given us tips, told us how to improve our sites, and analyzed all the important things we need to be aware of as content marketers. And we’ve listened.

 

But are we focusing too much on what they say and not enough on what they do?
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The Latest (and most fascinating) Stats on Twitter

The Latest (and most fascinating) Stats on Twitter | Business and Marketing | Scoop.it

Posted by Michael Sebastian for PR Daily.

 

This is what’s happening on Twitter in 2012 so far, the history and the evolution of Twitter.

 

 


Via janlgordon
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Expert Predictions for Content Marketing 2015

Expert Predictions for Content Marketing 2015 | Business and Marketing | Scoop.it
Content marketing experts weigh in on what’s ahead. Consider this fair warning. Read answers to questions like 'where are we headed?' and 'what technologies will change the field?
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9 Headline Templates That Consistently Get More Clicks

9 Headline Templates That Consistently Get More Clicks | Business and Marketing | Scoop.it
These are 9 Classic Headline Templates that Consistently Get More Clicks. Use These, And Get More Traffic.
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Content Marketing 101: How to Build Your Business With Content

Content Marketing 101: How to Build Your Business With Content | Business and Marketing | Scoop.it
Content Marketing means creating and freely sharing informative content as a means of converting prospects into customers and customers into repeat buyers.  The primary goal is to obtain opt-in permission to deliver content via email or other medium over time. Repeated and regular exposure builds a relevant relationship that provides multiple opportunities for conversion, rather than a “one-shot” all-or-nothing sales approach.
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How Inbound Marketing Works, From Start to Finish [INFOGRAPHIC]

How Inbound Marketing Works, From Start to Finish [INFOGRAPHIC] | Business and Marketing | Scoop.it
An infographic that lays out the inbound marketing methodology, step by step.
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7 Stages of the Content Hourglass

7 Stages of the Content Hourglass | Business and Marketing | Scoop.it
The need to produce content in marketing has grown so foundational that you can’t really get through a day without hearing about it, reading about it and perhaps stressing out about it.
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13 Tools to Simplify Your Social Media Marketing

13 Tools to Simplify Your Social Media Marketing | Business and Marketing | Scoop.it
Are you looking for tools to simplify your social media activities?  Many businesses feel overwhelmed when implementing their social media marketing.

 

We asked social media experts for their most valuable tool for small businesses using social media. Here are 13 tools to help you execute your social media strategy effectively.

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12 Important Steps some Bloggers Forget

You have written the post for a web audience that is time poor and has a limited attention span.That is only half the work! What else is required to make your blog successful? Here are 12 steps you need to include in your blogging process.
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Why are Brands Shutting Their Facebook Stores?

Why are Brands Shutting Their Facebook Stores? | Business and Marketing | Scoop.it
Brands are aborting their early efforts at what became known as F-commerce. But why leave so soon?
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22 Ways to Create Compelling Content When You Don’t Have a Clue [Infographic]

22 Ways to Create Compelling Content When You Don’t Have a Clue [Infographic] | Business and Marketing | Scoop.it
If you've been with us since the beginning, you know we like to practice what we preach. This (our first) infographic is no different.

 

This infographic demonstrates how to repurpose existing content in a different media format, get more bang from your archives, and reach new and different audiences in the process.

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How Setting the Cloud Free Could Change the Internet Forever

How Setting the Cloud Free Could Change the Internet Forever | Business and Marketing | Scoop.it
Cloud computing is very much tethered to the physical world through server networks. This startup has the technology to set it free.
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How Marketing Executives are Adapting to Online Tools [Infographic]

How Marketing Executives are Adapting to Online Tools [Infographic] | Business and Marketing | Scoop.it

In today’s ever-evolving marketing world, few can argue the need for an aggressive and comprehensive online marketing campaign to help a company stay competitive. A full 81 percent of marketing executives agree with this, but what avenues to digital marketing and customer engagement are they taking, and what are their current challenges? We explore these questions and take a look at the tools marketers anticipate using in the coming year.

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Twitter Co-Founder: Spending Too Much Time On the Site is 'Unhealthy'

Twitter Co-Founder: Spending Too Much Time On the Site is 'Unhealthy' | Business and Marketing | Scoop.it
Twitter co-founder Biz Stone told an audience in Montreal that spending hours on the site is "unhealthy."...
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25 Brand Experts You Should Follow on Twitter

We’ve found some of the best minds in personal branding, B2B branding, corporate branding, and even career branding on Twitter, and we hope you’ll check them out. Read on to find 25 incredible people, listed in no particular order, that are full of news, knowledge, and resources that can help you make the most of the brands you represent.

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12 Most Compelling Free eBooks by Business Bloggers

12 Most Compelling Free eBooks by Business Bloggers | Business and Marketing | Scoop.it
All of the books below can be downloaded for free by going to the webpage the titles are linked to. They range from 7 pages to 86 pages and are written by some of the best known business bloggers on the web (get to their blogs by clicking on their names). None of these great books require any kind information to be submitted. Just awesome. Free. Content. So read on…
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The Key to Social Media Success is Understanding Your Audience

The Key to Social Media Success is Understanding Your Audience | Business and Marketing | Scoop.it
How Do Your Customers Access Social Media?

 

As additional devices are released on the market content marketers should be aware of these trends and create optimized content not only for computers, and Internet enabled devices, but for their customers as well.

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Is F-Commerce "Fail" Commerce?

Is F-Commerce "Fail" Commerce?  It’s no surprise that embedded stores have faltered. The shopping experience within Facebook is painful compared to regular websites. Who prefers the banner ads, smaller screens, slower page loads, reduced functionality of F-stores? Not to mention, Facebook’s stellar track record with member privacy!

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Martin (Marty) Smith's comment, February 23, 2012 6:34 PM
Gregg your business and marketing feed is EXCELLENT. I hope you have already entered our Curation Contest to identify the top 10 curators of 2011. Here is the link http://www.atlanticbt.com/contentcurationcontest and the deadline is Sunday, but entering takes five minutes. Thanks and keep up the great scooping. Marty (aka @ScentTrail and Curation Revolution).
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Content Quality: A Practical Approach to Content Analysis

Content Quality: A Practical Approach to Content Analysis | Business and Marketing | Scoop.it
If you haven't performed a content analysis of your website in the last six months, chances are high that there are content issues that need fixing. Here are the essentials on the need for analysis and tips that will help make the job easier.
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Infographic: A look into the future of Facebook 2012 - 2025

Infographic: A look into the future of Facebook 2012 - 2025 | Business and Marketing | Scoop.it
Every now and then an infographic comes along that isn't just informative, but it gets you to think beyond what you know or think you know.
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How to Master Pinterest for B2B Marketing

How to Master Pinterest for B2B Marketing | Business and Marketing | Scoop.it
It may be time for B2B to step into the game, take advantage of Pinterest's popularity, and use it as a new traffic and lead generator. But how can you come up with a Pinterest strategy that fits B2B? Let's take a look ...

 

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85+ Copywriting Resources

85+ Copywriting Resources | Business and Marketing | Scoop.it
Copywriting skill usually progresses along 3 stages:

Stage 1: Understanding the Mechanics 

Stage 2: Learn­ing the Psy­chol­ogy of “Sales­man­ship in Print”

Stage 3: Becom­ing a Seri­ous Stu­dent of Adver­tis­ing Artistry

 

So with that in mind, here are some solid resources, both free and paid, to get you to that next level:

 

 

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Content Marketing: 51 Ideas for Blog Posts

Content Marketing: 51 Ideas for Blog Posts | Business and Marketing | Scoop.it
51 Blog Post Ideas for your Content Marketing Strategy A blog is an excellent component to any content marketing strategy.

 

Have you ever been stumped when sitting down to write a blog post? Maybe you are new to blogging and don’t know where to start.

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Conversation Agent: 50 Blogs for Your Must Read List

Conversation Agent: 50 Blogs for Your Must Read List | Business and Marketing | Scoop.it
If you're like me, you like to find stimulating and thought provoking content online beyond the obvious and often recommended small group. People who ask questions differently, or maybe from a new domain and subject matter.
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