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Business and Marketing
Current news, tips and trends for business and marketing
Curated by Gregg Breward
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Online Marketing Tips: How To Use Content Curation To Increase Your Traffic

Online Marketing Tips: How To Use Content Curation To Increase Your Traffic | Business and Marketing | Scoop.it

Is content curation the future of blogging ? and online marketing in general ? It could very well be. Getting more traffic to your blog or website is often one of the biggest challenges that you can have when working online. Many of the traditional ways can seem boring and time consuming. And you find yourself thinking, isn’t there a better way to do this ? Well content curation might just be the answer that you are looking for.

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How to Write a Viral Guest Post for an A-List Blog

How to Write a Viral Guest Post for an A-List Blog | Business and Marketing | Scoop.it
Want to Write a Guest Post for an A-List Blog? This article will teach you not only how to do that, but how to increase your chances of going viral.
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How Branding Works In The Social Media Age Infographic

How Branding Works In The Social Media Age Infographic | Business and Marketing | Scoop.it
58 percent of Facebook users have “Liked” a Brand on Facebook and 29 percent of Twitter users follow a Brand on Twitter. Consumers arent anti-Brand, they WANT to engage. Is your Brand on Social Media and communicating with them?
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Content Marketing vs. Social Media Marketing: What’s the Difference?

Content Marketing vs. Social Media Marketing: What’s the Difference? | Business and Marketing | Scoop.it
Content marketing and social media marketing obviously overlap in many ways, but they are two distinct entities, with different focal points, goals and processes.

 

To help clear the confusion, let’s look at the major ways in which they differ:

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Meaningful SEO Metrics #SESLondon

Meaningful SEO Metrics #SESLondon | Business and Marketing | Scoop.it
What good is great content optimization and social media promotion without meaningful measurement?  This session at SES London focused on three different perspectives towards measuring performance which were as relevant to any online marketing as they were to Search Engine Optimization.
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Some Perspectives on Pinterest

Some Perspectives on Pinterest | Business and Marketing | Scoop.it

You've probably heard that Pinterest is here and in a big way. If you're not already familiar with it, take a look and see if you can understand what the fuss is all about. The site has been around for a couple of years but only recently took off.

 

I thought I would take a sampling of articles that have been written about it and see if we can explore some topics related to Pinterest instead.

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5 B2B Social Media Questions to Ask about LinkedIn Answers

LinkedIn Answers is an underutilized part of the professional social network. Here is a basic understanding of how to use it for your B2B company.
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Why the 21st Century Author is an Internet Entrepreneur

Can writing a successful book be treated like an Internet startup? Yes, because it's not about "self-published," it's about being a publisher, or a digital media producer.
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3 Strategies For Saving Yourself From The Time Suck That Is Social Media

3 Strategies For Saving Yourself From The Time Suck That Is Social Media | Business and Marketing | Scoop.it
Creating, updating and monitoring a professional online presence has become a full-time job. And not just for social media professionals, like myself, but for anyone who engages with the business community.

 

So I have set out to create a smart, simple and focused strategy to ensure I’m maximizing my time while still being a business communications superstar.

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Is Social Media a Serious Threat to Your Privacy? - Infographic

Is Social Media a Serious Threat to Your Privacy? - Infographic | Business and Marketing | Scoop.it
Privacy is something we all value, but some value it more than others. Social media has taken previously private conversations from offline to online.  Facebook and Twitter have lead this charge onto an open and social web that reveals everything for all to see.
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10 Ways to Deal With Upset Customers Using Social Media

No matter what you sell or what industry you’re in, you’re going to experience negative word of mouth. You know, those customers who are expressing their complaints on social media.

 

It just happens.
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How to achieve REAL results through Social Media

How to achieve REAL results through Social Media | Business and Marketing | Scoop.it
What makes certain companies better at social media than others? Do they have any secrets into Facebook Fan acquisition or do they have a master social ninja guarding their e-reputation?
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How Marketing Executives are Adapting to Online Tools [Infographic]

How Marketing Executives are Adapting to Online Tools [Infographic] | Business and Marketing | Scoop.it

In today’s ever-evolving marketing world, few can argue the need for an aggressive and comprehensive online marketing campaign to help a company stay competitive. A full 81 percent of marketing executives agree with this, but what avenues to digital marketing and customer engagement are they taking, and what are their current challenges? We explore these questions and take a look at the tools marketers anticipate using in the coming year.

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The 10 Commandments of Content Marketing

The 10 Commandments of Content Marketing | Business and Marketing | Scoop.it

At the recent Social Media Week’s Brand Journalism in Social Media panel, I tasked industry experts from Ad Age, Columbia Journalism School, Tribeca Enterprises, and Hasai with coming up with universal standards for good, effective brand journalism or content marketing.

 

Based on that discussion, and at the risk of cliche, here are the the 10 Commandments of Content Marketing:

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Pinterest for brands : opportunity or fad?

Pinterest : An opportunity for brands? or another social media fad?
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Consumer Loyalty 54% More Likely If Brands Have Effective Mobile Site

Consumer Loyalty 54% More Likely If Brands Have Effective Mobile Site | Business and Marketing | Scoop.it
Of the many areas that's set to develop, mobile commerce is an area that continues to gain traction every day.  More companies and consumers are incorporating mobile into their strategies with one eye on the future.
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50 Qualities of the Best Business Blogs in the World

50 Qualities of the Best Business Blogs in the World | Business and Marketing | Scoop.it
Every day I get emails from all over the world of business owners and marketers asking me one simple question: “Marcus, will you take a quick look at my blog?” And to the best of my ability, I always try to take a look.

 

So that’s what this post is about, 50 of the most essential qualities of some of the greatest business blogs in the world. Here goes…

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5 Kinds of Unique Value Propositions | Jeff Sexton Writes

5 Kinds of Unique Value Propositions | Jeff Sexton Writes | Business and Marketing | Scoop.it
When I compiled my Copywriting Resource post, I was sort of surprised to learn that I couldn't quite find any content online that really got into the meat of...
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13 'Pinteresting' Facts About Pinterest Users [INFOGRAPHIC]

13 'Pinteresting' Facts About Pinterest Users [INFOGRAPHIC] | Business and Marketing | Scoop.it
Pinterest is taking the Internet by storm. These are the must-know facts about Pinterest user demographics.
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Business Blogging: Essential for Business Reach

Business Blogging: Essential for Business Reach | Business and Marketing | Scoop.it
There is a wide misconception among SMBs that business blogging is a waste of time. But realistically, blogs are, and have always been great marketing tools. When used effectively, an active blog with useful, free content can attract a lot of potential customers. And in today's web environment with discerning readers and strong filtering tools, a compelling blog article can reach audiences further than direct marketing and traditional advertising practices.
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Entreproducer: The Business of Independent Digital Media

Entreproducer is my new multimedia email newsletter. I’ll be writing weekly about the business of independent new media content, and why every smart startup is a digital media company.
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45 SEO and Social Media Tools #SESLondon

45 SEO and Social Media Tools #SESLondon | Business and Marketing | Scoop.it
The sources for the SEO tool recommendations include: Richard Baxter of SEOGadget, Dave Naylor from Bronco, and Neil Walker from Just Search. The social media tool recommendations came from Andrew Girdwood from bigmouthmedia, Paul Madden from Automica and Marcus Tober from SearchMetrics.

 

Before I get into the list of tools, I feel compelled to share a quote that I’ve often used to give people context for tool use, since it’s so important to use them for scale, efficiency and to gain a competitive advantage:

“Tools are only as effective as the expertise of the person using them.”
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15 Reasons Random Acts of Marketing & Social Media (RAMs) Don't Work! | The Marketing Nut

15 Reasons Random Acts of Marketing & Social Media (RAMs) Don't Work! | The Marketing Nut | Business and Marketing | Scoop.it
Random Act of Marketing RAMs Attempt to drive business benefit that is NOT integrated, easily measured, nor integrated with other marketing tactics.
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How 3 Content Levels Can Make for Better Content Planning

How 3 Content Levels Can Make for Better Content Planning | Business and Marketing | Scoop.it
Once you determine what kind of content your audience wants, you need to focus on presentation and delivery. Here's how organizing your content into three levels can make better content planning an understandable and achievable goal.
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What the Top 10 Blogs in Content Marketing Are Doing That You Probably Aren’t

What the Top 10 Blogs in Content Marketing Are Doing That You Probably Aren’t | Business and Marketing | Scoop.it
The top 10 blogs in content marketing have taught us a lot over the years. They’ve given us tips, told us how to improve our sites, and analyzed all the important things we need to be aware of as content marketers. And we’ve listened.

 

But are we focusing too much on what they say and not enough on what they do?
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