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Business and Marketing
Current news, tips and trends for business and marketing
Curated by Gregg Breward
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B2B Marketing: Why Content is the New Creative

A revolution is brewing in the world of B2B marketing. Lack of differentiation, fragmented media, complex regulation and brutal competition has turned decision making into a Rubik’s Cube for corporate buyers of enterprise products and services.
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The One Skill that Makes an Online Entrepreneur Unstoppable

The One Skill that Makes an Online Entrepreneur Unstoppable | Business and Marketing | Scoop.it
All the knowledge in the world is literally at our fingertips, yet only a handful of people break through from wanna-be-successes to true successes. So what's missing?
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3 Steps to an Effective Social Media Strategy

3 Steps to an Effective Social Media Strategy | Business and Marketing | Scoop.it
Do you have a social media strategy for your business yet?

 

If you don’t, you could be missing out on game-changing results.

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10 Powerful Tips to Increase Fan Engagement on Facebook

10 Powerful Tips to Increase Fan Engagement on Facebook | Business and Marketing | Scoop.it
Facebook is the social network preferred by most businesses when planning and implementing their social media marketing strategy. It is the most powerful social network on the planet.
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7 Social Media-Inspired Content Marketing Lessons

7 Social Media-Inspired Content Marketing Lessons | Business and Marketing | Scoop.it
Content is at the heart of social media. It fuels social media engagement through the stories and communications we exchange across a variety of social networks. By understanding how these social media-related interactions take place, marketers can create content that can more effectively meet their business goals.

 

Here are seven content marketing lessons I gathered from New York City’s Social Media Week 2012.
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3 Psychological Triggers that Can Move Your Audience from Indifference to Desire

3 Psychological Triggers that Can Move Your Audience from Indifference to Desire | Business and Marketing | Scoop.it
I’d like to tell you about a powerful but elusive emotion that you can trigger to increase traffic, click-throughs, and conversions.
Used properly, it can entice your reader to give you their full attention and follow your call to action.
But there’s a catch.
Despite its intensity, this emotion is fickle. And it’s often mishandled in copywriting. Make a mistake and your reader’s interest can disappear with the smallest of distractions.
So what’s this powerful but tricky emotional state?
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The Top 50 Marketing Blogs of 2011

The Top 50 Marketing Blogs of 2011 | Business and Marketing | Scoop.it
  So you've got the greatest product to hit the market in a long time...now what? How do you get people to find out about, let alone buy it? That's where marketing comes in. You've got to make sure you're selling your products or services in  the right way and to the right market. That’s where these bloggers shine. Below are the Top 50 Marketing Blogs of 2011. They’ve got the tips, tools, and techniques to help your product get noticed above and beyond your competition. Let these bloggers show you how to get noticed – in the right way!
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Why are the “social media elite” ignoring us?

Why are the “social media elite” ignoring us? | Business and Marketing | Scoop.it
I received an email this week from Dave Wellman, who is struggling with a problem experienced by many social media newcomers.  

His question:

“How does a real unknown like me get the big name social media marketers to pay any attention to me? They won’t give me the time of day. I tweet to them and retweet their posts, talk about them on my blog, and don’t receive any acknowledgment. Am I just following the wrong people? Who would you recommend?”
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7 Sensible Content Marketing Links

7 Sensible Content Marketing Links | Business and Marketing | Scoop.it
This week on The Lede

- How lists (and list posts) make sense of the world

-How to say No . . . Especially to Things You Want to Do

-85+ copywriting resources

-The best content marketing infographics on the planet

-8 Principles of Product Naming

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Online Marketing Tips: How To Use Content Curation To Increase Your Traffic

Online Marketing Tips: How To Use Content Curation To Increase Your Traffic | Business and Marketing | Scoop.it

Is content curation the future of blogging ? and online marketing in general ? It could very well be. Getting more traffic to your blog or website is often one of the biggest challenges that you can have when working online. Many of the traditional ways can seem boring and time consuming. And you find yourself thinking, isn’t there a better way to do this ? Well content curation might just be the answer that you are looking for.

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How to Write a Viral Guest Post for an A-List Blog

How to Write a Viral Guest Post for an A-List Blog | Business and Marketing | Scoop.it
Want to Write a Guest Post for an A-List Blog? This article will teach you not only how to do that, but how to increase your chances of going viral.
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How Branding Works In The Social Media Age Infographic

How Branding Works In The Social Media Age Infographic | Business and Marketing | Scoop.it
58 percent of Facebook users have “Liked” a Brand on Facebook and 29 percent of Twitter users follow a Brand on Twitter. Consumers arent anti-Brand, they WANT to engage. Is your Brand on Social Media and communicating with them?
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Content Marketing vs. Social Media Marketing: What’s the Difference?

Content Marketing vs. Social Media Marketing: What’s the Difference? | Business and Marketing | Scoop.it
Content marketing and social media marketing obviously overlap in many ways, but they are two distinct entities, with different focal points, goals and processes.

 

To help clear the confusion, let’s look at the major ways in which they differ:

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Is content marketing a load of BS?

Everything we read and hear today from marketing industry leaders tells us that as business owners and marketers, we all need to be “publishers” of content to capture the attention of our audience.

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The Marketers Guide to Pinterest - Infographic

The Marketers Guide to Pinterest - Infographic | Business and Marketing | Scoop.it
Humans are extremely visual.  

 

Photos are highly engaging and the rise of the visual pinboard Pinterest to become the 60th most visited site in the US last month provides evidence of its popularity.

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SEO is Just Marketing. Deal With It.

SEO is Just Marketing. Deal With It. | Business and Marketing | Scoop.it
I've had people learn that I've recently written a book called Optimize and they ask what it's about.

I say it’s about optimizing customer discovery and engagement with content. The response I usually get is something like, “Oh, cool. I thought it was about SEO.”

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18 Content Marketing Options & How To Use Them

18 Content Marketing Options & How To Use Them | Business and Marketing | Scoop.it
Content marketing continues to gain traction among marketers, both B2C and B2B because it attracts and invites prospects and customers in without hitting them over the head with price-oriented promotions.
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Two Ways to Simplify Your Global Content Efforts

Two Ways to Simplify Your Global Content Efforts | Business and Marketing | Scoop.it
To remain competitive and responsive in our global digital “multiverse,” you need to be ready to scale up your content efforts to reach new markets, in new countries, and to communicate using new levels of sophistication.
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Justin Bieber Fans Eye Social Media World Record for His 18th Birthday

Justin Bieber Fans Eye Social Media World Record for His 18th Birthday | Business and Marketing | Scoop.it
An online campaign is rallying Justin Bieber fans to to break the Guinness World Records‘ mark for most social media messages sent in a 24-hour period.
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The Hybrids are Coming: Evolution of the Prototype Marketer

The Hybrids are Coming: Evolution of the Prototype Marketer | Business and Marketing | Scoop.it
The successful marketer is no longer always a specialist. Hiring well-rounded professionals can make your business more efficient. Are you ready for the rise of the hybrid?
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How to Use StumbleUpon for Business

How to Use StumbleUpon for Business | Business and Marketing | Scoop.it
StumbleUpon is a social media bookmarking site that allows users to “like” websites and add them to their profile. StumbleUpon boasts more than 30 million users.
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Are You Content Creation Impaired? Here's Some Tips and Resources | Curation-Corner

Are You Content Creation Impaired?  Here's Some Tips and Resources | Curation-Corner | Business and Marketing | Scoop.it

By Beth Kanter - http://bit.ly/AqqLeh @kanter Compelling content (and a good measurement process) is the heart and soul of a successful integrated strategy. Creating a consistent stream of high quality content isn't easy.Occasionally, like today, I...

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The 10 Commandments of Content Marketing

The 10 Commandments of Content Marketing | Business and Marketing | Scoop.it

At the recent Social Media Week’s Brand Journalism in Social Media panel, I tasked industry experts from Ad Age, Columbia Journalism School, Tribeca Enterprises, and Hasai with coming up with universal standards for good, effective brand journalism or content marketing.

 

Based on that discussion, and at the risk of cliche, here are the the 10 Commandments of Content Marketing:

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Pinterest for brands : opportunity or fad?

Pinterest : An opportunity for brands? or another social media fad?
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Consumer Loyalty 54% More Likely If Brands Have Effective Mobile Site

Consumer Loyalty 54% More Likely If Brands Have Effective Mobile Site | Business and Marketing | Scoop.it
Of the many areas that's set to develop, mobile commerce is an area that continues to gain traction every day.  More companies and consumers are incorporating mobile into their strategies with one eye on the future.
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