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Business and Marketing
Current news, tips and trends for business and marketing
Curated by Gregg Breward
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A Primer on Facebook Ads -MindComet

A Primer on Facebook Ads -MindComet | Business and Marketing | Scoop.it

Facebook Ads are set to change at the end of this month, which means it’s a great time to review the current and future ad opportunities on the social network.

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14 Ways New Facebook Betrays Small Business

14 Ways New Facebook Betrays Small Business | Business and Marketing | Scoop.it
The new Facebook Timeline for brands is nifty, unless you're a small business. In14 ways, Facebook Timeline is a boon to big biz and a blow to small business.
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How To Lose Friends And Alienate Twitter Followers: 5 Stupid Social Media Mistakes

How To Lose Friends And Alienate Twitter Followers: 5 Stupid Social Media Mistakes | Business and Marketing | Scoop.it

While Guy's follow/loss philosophy make sense, for most people it's unsettling to see our numbers on social media sites take a hit, even temporarily. However, we rarely talk about what actions will hurt your friend and follower count in the social space. With that in mind, here are five ways to drop your network numbers in a flash.

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CEO Social Mindset: 25 Tips for a Healthy Social Business Mindset

CEO Social Mindset: 25 Tips for a Healthy Social Business Mindset | Business and Marketing | Scoop.it
Attitude and mindset are often the key to success in life and business. With the right mindset you can learn new things, take on mountains, lead teams to success and accomplish more than you ever dreamed possible.
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10 Intriguing Insights on the State of Social Media and Blogging

10 Intriguing Insights on the State of Social Media and Blogging | Business and Marketing | Scoop.it
If social media was horse race then you might as well put down the glasses as the race has been won. The dominance of Facebook is well known but it is the scale of its growth, market share and time it takes from its users is what is intriguing.
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A “Digital Ocean” Model for Keeping Your Content on Course

A “Digital Ocean” Model for Keeping Your Content on Course | Business and Marketing | Scoop.it
This blog introduces the concept of the digital ocean and the need to locate and market to both fishers (those actively researching products/services) and swimmers (those who are just “hanging out” online, rather than actively seeking out your information).
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20 Tips for Better B2B Newsletter Content

Here are email newsletter best practices for B2B newsletters. Read these email newsletter tips about subject lines, editorial focus, e-newsletter content, opt-in page, value of a short teaser and more.
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PR pros: How to land new business through social media

PR pros: How to land new business through social media | Business and Marketing | Scoop.it
Social media doesn't just keep you in touch with your current network, it helps expand it. Find new clients when you apply these tips.
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5 Ways to Kick Start Your Social Business

5 Ways to Kick Start Your Social Business | Business and Marketing | Scoop.it

The transition to a more social business provides opportunities for creativity, collaboration and exploration; a way to redefine the organization. Harnessing the energies of your people internally can facilitate change. Many business though struggle with where to start. So I have put together some key points and a few frameworks that can help:

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Is content marketing a load of BS?

Everything we read and hear today from marketing industry leaders tells us that as business owners and marketers, we all need to be “publishers” of content to capture the attention of our audience.

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The Marketers Guide to Pinterest - Infographic

The Marketers Guide to Pinterest - Infographic | Business and Marketing | Scoop.it
Humans are extremely visual.  

 

Photos are highly engaging and the rise of the visual pinboard Pinterest to become the 60th most visited site in the US last month provides evidence of its popularity.

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SEO is Just Marketing. Deal With It.

SEO is Just Marketing. Deal With It. | Business and Marketing | Scoop.it
I've had people learn that I've recently written a book called Optimize and they ask what it's about.

I say it’s about optimizing customer discovery and engagement with content. The response I usually get is something like, “Oh, cool. I thought it was about SEO.”

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18 Content Marketing Options & How To Use Them

18 Content Marketing Options & How To Use Them | Business and Marketing | Scoop.it
Content marketing continues to gain traction among marketers, both B2C and B2B because it attracts and invites prospects and customers in without hitting them over the head with price-oriented promotions.
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The Rules of Engagement: 9 Principles of Smart Content Marketing | Original9 Media

The Rules of Engagement: 9 Principles of Smart Content Marketing | Original9 Media | Business and Marketing | Scoop.it

You’ve heard the same terms we have in recent years: Content marketing, branded content, custom publishing, or – the least favorite one I heard recently – corporate content creation. Ugh

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5 Key Changes to the New Facebook Page Marketers Need to Know

5 Key Changes to the New Facebook Page Marketers Need to Know | Business and Marketing | Scoop.it
Facebook has just announced that the new design for pagesis a reality and all businesses will need to adapt their Facebook Page to the new design and functionality.
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10 Ways to Optimize Your Ecommerce Site for Google Search

10 Ways to Optimize Your Ecommerce Site for Google Search | Business and Marketing | Scoop.it
Want to up your PageRank and get more views for your ecommerce content? Here are 10 ways to climb the search list on Google.
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One Thousand Facts, Figures and Statistics About Social Media

One Thousand Facts, Figures and Statistics About Social Media | Business and Marketing | Scoop.it
We are continually surprised by the facts, figures and statistics that are thrown up by social media networks. Social media has taken the world by storm and is reinventing how we consume, view and share information.
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The Surprising Old-School Secret to Blogging Success (2012 Edition) | Copyblogger

Do enough of this and you will make friends. These are similar to Facebook friends, except a) you actually like them, and b) if they poke you, you get to smack them in the head and tell them to quit being a jackass.
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Deconstructing the Qualities of High Quality SEO Links

Deconstructing the Qualities of High Quality SEO Links | Business and Marketing | Scoop.it
Learn about what makes up a quality inbound link, outbound link, and internal link so you're getting the most out of your SEO efforts.
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8 Strategies To Convert Your Free Social Media Content Into Cash

8 Strategies To Convert Your Free Social Media Content Into Cash | Business and Marketing | Scoop.it
Here is Kevin Kelly’s take on what people are willing to pay for and why.. he calls them “Generatives”


” A generative value is a quality or attribute that must be generated, grown, cultivated, nurtured. A generative thing can not be copied, cloned, faked, replicated, counterfeited, or reproduced. It is generated uniquely, in place, over time. In the digital arena, generative qualities add value to free copies, and therefore are something that can be sold”.


So he lists 8 Generatives that can be sold and monetized because they can’t be copied,cloned or faked.

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10 Steps to Finding the Influencers in Your Market

10 Steps to Finding the Influencers in Your Market | Business and Marketing | Scoop.it
Here are ten concrete steps to finding and growing the social media influencers in your particular market.
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B2B Marketing: Why Content is the New Creative

A revolution is brewing in the world of B2B marketing. Lack of differentiation, fragmented media, complex regulation and brutal competition has turned decision making into a Rubik’s Cube for corporate buyers of enterprise products and services.
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The One Skill that Makes an Online Entrepreneur Unstoppable

The One Skill that Makes an Online Entrepreneur Unstoppable | Business and Marketing | Scoop.it
All the knowledge in the world is literally at our fingertips, yet only a handful of people break through from wanna-be-successes to true successes. So what's missing?
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3 Steps to an Effective Social Media Strategy

3 Steps to an Effective Social Media Strategy | Business and Marketing | Scoop.it
Do you have a social media strategy for your business yet?

 

If you don’t, you could be missing out on game-changing results.

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10 Powerful Tips to Increase Fan Engagement on Facebook

10 Powerful Tips to Increase Fan Engagement on Facebook | Business and Marketing | Scoop.it
Facebook is the social network preferred by most businesses when planning and implementing their social media marketing strategy. It is the most powerful social network on the planet.
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