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Current news, tips and trends for business and marketing
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9 reasons to use infographics in your content marketing

9 reasons to use infographics in your content marketing | Business and Marketing | Scoop.it
In one day, we create 1.5 billion pieces of content, 140 million tweets and 2 million videos. Consuming that data is like drinking from a fire hose.


Infographics are ideal for an age of big data.

 

They take deep data and present it in a visual shorthand. They're an efficient way to combine the best of text, images and design to tell a story.
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7 Writing Links Worth Reading

7 Writing Links Worth Reading | Business and Marketing | Scoop.it

This week on The Lede:
-30 Dr. Seuss Quotes that Can Change Your Life

-How to Read 300% Faster in 20 Minutes

-The Best Way to Pursue Your Life’s Work
-4 Simple Ways to Secure (and Maintain) Your WordPress Website

-The Decline of Traditional Media

-Seth Godin’s 2012 Reading List

-How to Tell Stories on Twitter

 

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The 50+ Best Ways to Curate and Share Your Favorite Social Media and News Content

The 50+ Best Ways to Curate and Share Your Favorite Social Media and News Content | Business and Marketing | Scoop.it

There’s so much information online just begging to be curated: news, social media, images, video, websites… the list goes on. 

 

More recently I’ve discovered some great new tools to read and share my favorite content which I’ve included here in this list. Whether you are a person who just likes to stay on top of the latest news, a blogger like me who needs a way to organize the vast amount of information that comes my way or a person who just enjoys sharing what they find with others you’ll love this list.

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Social Demographics: Who's Using Today's Biggest Networks [INFOGRAPHIC]

Social Demographics: Who's Using Today's Biggest Networks [INFOGRAPHIC] | Business and Marketing | Scoop.it
More than 66% of adults are connected to one or more social media platforms, but who exactly are these people?
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Report: Content and the New Marketing Equation

Report: Content and the New Marketing Equation | Business and Marketing | Scoop.it

Rebecca Lieb, my colleague at Altimeter Group released a new report, “Content: The New Marketing Equation Why Organizations Must Rebalance.” The report helps organizations find balance in the creation of effective content strategies while delivering value to stakeholders and consumers and also the bottom line.

 

As Rebecca notes…
Content marketing requires a shift in company culture, resources, budgets, partners, and strategy. Rebalancing is critical to achieve these goals. The choice is whether to rebalance now, or later when the battle for attention may become even more difficult than it currently is.

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15 Presentation & Public Speaking Tips that Rock

15 Presentation & Public Speaking Tips that Rock | Business and Marketing | Scoop.it
Joe Pulizzi shares 15 public speaking and presentation tips that will make all the difference in getting your message to stick.
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21 Warning Signs You’re Becoming a Social Media Snob

Ever think you might be starting to take social media a little too seriously? Here's how to find out, and what to do about it if you are ...
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The three E's of successful content marketing: Engage, Educate, Earn

The three E's of successful content marketing: Engage, Educate, Earn | Business and Marketing | Scoop.it
Content marketing is on the rise, and businesses that want to leverage custom content to generate leads and sales should focus on on strategies to engage, educate and earn.
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Tools, Tools, Tools (Part 2) – Social Media and Productivity Tools for Local Businesses

Tools, Tools, Tools (Part 2) – Social Media and Productivity Tools for Local Businesses | Business and Marketing | Scoop.it
This quick reference guide of tools fits local business owners to a tee.  John Jantsch of Duct Tape Marketing covered resources tailor made for local businesses during Social Media Examiner‘s Small Business Success Summit. Ramon Ray of Small Biz Technology followed up with some great productivity tools and apps.
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5 Reasons Your Content Marketing Must Address Price

5 Reasons Your Content Marketing Must Address Price | Business and Marketing | Scoop.it
Do you openly reveal your pricing online?

 

The way people shop has now completely changed.

We know that if we look hard enough online, we can usually find what we’re looking for.

And that includes the price of any product or service.

 

Despite this reality, many business websites fail to address some of the most essential questions their potential and existing customers have, especially when it comes to the subject of pricing.

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Content Strategy for SEO: Tips to Ensure Success

Content Strategy for SEO: Tips to Ensure Success | Business and Marketing | Scoop.it
An effective SEO strategy involves much more than content strategy. However, the content strategy takes the center place of the overall SEO strategy and makes up the major factor of SEO success. In this article, you will find important tips to maximize the effectiveness of your content and to ensure the SEO success in return.
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A Primer on Facebook Ads -MindComet

A Primer on Facebook Ads -MindComet | Business and Marketing | Scoop.it

Facebook Ads are set to change at the end of this month, which means it’s a great time to review the current and future ad opportunities on the social network.

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9 Hard-Hitting Content Strategies for Small Business Blogging

9 Hard-Hitting Content Strategies for Small Business Blogging | Business and Marketing | Scoop.it
Are you a small business owner with a blog? Is the blog successful? Well, if it’s not I might have a hunch why…

 

…and it has everything to do with content strategy.

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Facebook's 6-Point Plan for Building Brands in the Social Media Age

Facebook's 6-Point Plan for Building Brands in the Social Media Age | Business and Marketing | Scoop.it
Social media has turned the purchase funnel on its head.

 

That’s the crux of a study that Facebook recently published in conjunction with Forrester Research. The two canvassed 101 C-level and VP-level marketing pros in December 2011 and found the profession has changed. Or, in Facebook and Forrester’s parlance, “The connected world has rerouted the customer journey.”
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The 5 New Must-Have B2B Marketing Skills

The 5 New Must-Have B2B Marketing Skills | Business and Marketing | Scoop.it
B2B marketing has changed. But have your skills? We name 5 must-have skills for B2B marketers.
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The social media landscape in 2012 - infographic

The social media landscape in 2012 - infographic | Business and Marketing | Scoop.it
Social media agency FreshNetworks looks at the social media landscape infographic for 2012,...
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Everything You Need to Know about Using Title Tags in Content Marketing

Everything You Need to Know about Using Title Tags in Content Marketing | Business and Marketing | Scoop.it
Title tags are the most important onsite ingredients for SEO because they explain to Google and other search engines what each page is about. They contain a small mass, but pack a big punch.

 

Because of title tags’ enormous impact on SEO, social sharing and conversion, content marketers should know how they work, and how to put them to work.

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Bending the Email Best Practices Rules

Bending the Email Best Practices Rules | Business and Marketing | Scoop.it
Is it ever okay to break email marketing best practices? Which ones are breakable? And when?

 

Best practices describe tested email techniques that other marketers have found successful. Best practices establish a baseline for your campaign. But a lot of times, these practices come down to what works best for you and your subscribers.

 

So when is it okay to bend the rules and when should you stick to the best practices straight and narrow?

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9 Awesome Reasons to Use Infographics in your Content Marketing

9 Awesome Reasons to Use Infographics in your Content Marketing | Business and Marketing | Scoop.it
We live in an age of Big Data..which means there is more data than ever before. In one day we create 1.5 billion pieces of content, 140 million tweets and 2 million videos.

 

Trying to make sense of the mountains and oceans of data that are now part of our knowledge world due to computers, mobiles and the web is a daily challenge.

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SEO trends and the Impact of Blogging [Infographic]

SEO trends and the Impact of Blogging [Infographic] | Business and Marketing | Scoop.it

SEO Trends and the Impact of Blogging infographic is a glimpse into the direction of search engine optimization and where it is headed.

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Tools, Tools, Tools (Part 3) – Top Video Marketing Tips and Tools

Tools, Tools, Tools (Part 3) – Top Video Marketing Tips and Tools | Business and Marketing | Scoop.it
Video content can propel your business forward by getting more traffic to your website and by converting prospects into customers.

 

James Wedmore, co-founder of Video Traffic Academy, spoke at Social Media Examiner’s Small Business Success Summit about getting past the “sea of overwhelm” and embarking on adding video content to improve your marketing and get real results.

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Tools, Tools, Tools (Part 1) – Helpful Facebook, Google+ and LinkedIn Tools for Small Businesses

Tools, Tools, Tools (Part 1) – Helpful Facebook, Google+ and LinkedIn Tools for Small Businesses | Business and Marketing | Scoop.it
20 webinars in 8 days during Social Media Examiner's Small Business Success Summit - and everything from strategy (business, marketing and social media) to tactics was touched on. This “Tool Rundown” is a handy quick reference guide that lists specific tools and resources highlighted by the speakers who covered Facebook, Google+ and LinkedIn.
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Ecommerce Links: February 2012

Ecommerce Links: February 2012 | Business and Marketing | Scoop.it
Ecommerce Links: February 2012 - Digital Commerce, General...

 

Shortest month but not short on great content. It was hard to narrow it down to 10 this week. Enjoy!

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15 Grammar Goofs That Make You Look Silly

15 Grammar Goofs That Make You Look Silly | Business and Marketing | Scoop.it
Making unnecessary grammatical errors just makes you look bad, and hurts your effectiveness as a writer. So, we've assembled the 15 most egregious grammar goofs into one helpful infographic. With this handy reference, you'll never look silly again.
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