Business and Marketing
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Business and Marketing
Current news, tips and trends for business and marketing
Curated by Gregg Breward
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Content Discovery Tools: a Directory of My Favorite Ones

Content Discovery Tools: a Directory of My Favorite Ones | Business and Marketing | Scoop.it

Via Robin Good
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Marco Favero's curator insight, October 3, 2014 6:06 PM

aggiungi la tua intuizione ...

Roberto De Pedrini (Telnext - Italy) - Twitter: @depetwi's curator insight, October 4, 2014 2:39 AM

This is an Off-Topic but interesting !

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Content Marketing is Difficult – Get Over It

Content Marketing is Difficult – Get Over It | Business and Marketing | Scoop.it
I know for a fact that content marketing is somewhere in the mix. It's probably near the top of your list, sitting neatly alongside social media and email ...
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100 Best Websites For Entrepreneurs

100 Best Websites For Entrepreneurs | Business and Marketing | Scoop.it
Whether you're seeking advice on raising capital, scaling your business or looking for general industry insight, these sites are worth reading.
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How to Integrate Inbound Marketing With a Traditional Sales Team

How to Integrate Inbound Marketing With a Traditional Sales Team | Business and Marketing | Scoop.it
Learn how to sell your sales team on inbound marketing.
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How To Spot The Best and Worst Content Marketing Strategies

How To Spot The Best and Worst Content Marketing Strategies | Business and Marketing | Scoop.it

Asking a marketer to describe their brand’s content strategy is like asking my wife what she wants for dinner.
You’ll hear 50 different answers that really only distill down to a handful of choices


Via malek
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malek's comment, September 3, 2013 8:39 AM
Kony 2012: 100 million views in less than a week, and $20M in donations. Who can ask for more ?
Thorsten Strauss's comment, September 3, 2013 9:06 AM
@Malek Great find!
malek's comment, September 3, 2013 9:52 AM
Thank you, Thorsten Strauss
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5 C’s of an Effective Social Media Marketing Strategy

5 C’s of an Effective Social Media Marketing Strategy | Business and Marketing | Scoop.it

Is your existing social media presence lacking the ROI you were striving for?

 

Are you wondering how to effectively market in today’s digital world?

 

You’re not alone. Today’s brands are aware that they not only need to develop a social media presence, but also need to maintain the relationships built on these channels.

 

Keeping focused on the 5 C’s of an Effective Social Media Marketing Strategy will help you develop and maintain a digital presence that builds relationships and earns customers.

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Generating Leads on Twitter Just Got Easier: Get Started With Lead Gen Cards

Generating Leads on Twitter Just Got Easier: Get Started With Lead Gen Cards | Business and Marketing | Scoop.it
Learn how to take advantage of Twitter's newly released lead generation cards.
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9 Essential Cheat Sheets for Web Developers

9 Essential Cheat Sheets for Web Developers | Business and Marketing | Scoop.it
As a professional web developer or hobbyist designer, there are always ways to make the coding work you do faster and more efficient. With that in mind, we’ve put together a list of the 9 most useful cheat sheets a developer can rely on – everything from HTML5 to MySQL.
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Attract More Readers By Writing Posts They Already Crave -

Attract More Readers By Writing Posts They Already Crave - | Business and Marketing | Scoop.it

You write a lot.

Naturally, you run out ideas.

But why do you write posts?

What’s the goal of each post?

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The 7Cs of Tribal Influence [INFOGRAPHIC]

The 7Cs of Tribal Influence [INFOGRAPHIC] | Business and Marketing | Scoop.it
Anyone can be an influencer.People no longer need to own a TV station to make their voice heard, and neither do they need to be particularly conscious abou (New Blog Post: The 7Cs of Tribal Influence [INFOGRAPHIC]

Via Ron Sela, Martin (Marty) Smith
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Ron Sela's curator insight, August 27, 2013 10:10 PM

The 7Cs of Tribal Influence [INFOGRAPHIC]

Martin (Marty) Smith's curator insight, August 27, 2013 10:34 PM

Great persona archetypes graphic. 

Trumans's comment, August 29, 2013 12:09 AM
Them more we change, the more we stay the same?
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Keyword Planner Replaced The Old Google AdWords Keyword Tool

Keyword Planner Replaced The Old Google AdWords Keyword Tool | Business and Marketing | Scoop.it
So, yesterday as usual I typed in the words "google keyword tool" into a Google search and clicked on the first result and got redirected to a page that says Keyword Planner has replaced Keyword Tool.
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31 content tips and ideas for your B2B email newsletter

31 content tips and ideas for your B2B email newsletter | Business and Marketing | Scoop.it

Anyone publishing a regular B2B e-newsletter knows that a common challenge is ensuring enough decent content to keep readers interested, engaged and impacted by your emails.

 

So here are 10 tips to keep the content flowing and 21 actual content ideas to save yourself some thinking time.

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The Best MakeUseOf Articles From 2013

The Best MakeUseOf Articles From 2013 | Business and Marketing | Scoop.it
2013 has drawn to a close, and it's about that time when we like to take a look back over the year and see just what resonated most with you, our dear readers. Here are the stories that got you talking and sharing the most.
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Complete List of Google’s 200 Ranking Factors for Search Engine

Complete List of Google’s 200 Ranking Factors for Search Engine | Business and Marketing | Scoop.it
Google 200 Search Engine Ranking Factors Complete list for SEO, SMO, PPC, SEM Experts to be followed up to make website reach to top position in Google.
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Why Wikipedia is a Powerful Marketing Tool for Personal Branding and Business

Why Wikipedia is a Powerful Marketing Tool for Personal Branding and Business | Business and Marketing | Scoop.it
Ever searched on Google for someone? Seen the Wikipedia link? This is why Wikipedia is a powerful personal branding tool. So how do you get on Wikipedia?
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How to Convert Casual Blog Visitors Into Dedicated Subscribers

How to Convert Casual Blog Visitors Into Dedicated Subscribers | Business and Marketing | Scoop.it
Find out how to turn those casual blog readers into dedicated, valuable subscribers who keep coming back.
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Adjust How You Think About Content (It Could Actually Lessen Your Workload)

Adjust How You Think About Content (It Could Actually Lessen Your Workload) | Business and Marketing | Scoop.it
Shift the way you think about content by seeing how it can actually save you time and money in the long run.
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10 Inescapable Facts About Content Marketing

10 Inescapable Facts About Content Marketing | Business and Marketing | Scoop.it
Many well meaning businesses bet the growth of their business on content marketing and end up with a dog. Why? It could be that while they may be real good at what they do, haven’t really thought about the dynamics of human behavior as it relates to their industry and their business.
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The 3 Es of Content Scaling

The 3 Es of Content Scaling | Business and Marketing | Scoop.it
How do you scale your approach to content across an enterprise? Plan for the 3 Es of content scaling.
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15 Potential Income Streams For Bloggers

15 Potential Income Streams For Bloggers | Business and Marketing | Scoop.it
The most popular question among bloggers has to be, “How do I generate an income stream and profit from my blog“? The truth is, that’s not a simple question because every blogger, every niche, and every goal is different. With that in mind, I’m going to tackle the subject of potential income streams and see if we can’t gain a little perspective and help a few bloggers along the way. I’ll also, like the title says, list 15 potential income streams for bloggers.
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What Is an Email Workflow? [FAQs]

What Is an Email Workflow? [FAQs] | Business and Marketing | Scoop.it
Learn what an email workflow is, and figure out if you should be using them in your marketing.
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Top 60+ Content Marketing Education Resources

Top 60+ Content Marketing Education Resources | Business and Marketing | Scoop.it
Content marketing is more popular than ever with 91 percent of B2B marketers and 86 percent of B2C marketers employing content marketing initiatives this year. As the number of businesses embracing content marketing grows, more resources become available. The following educational resources — from blogs and videos to training, events and more — can help any marketer learn the significance of content marketing and how it can be applied successfully in any business’ online marketing strategy.
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The Salesperson's Guide to Sending Prospects the Right Content at the Right Time

The Salesperson's Guide to Sending Prospects the Right Content at the Right Time | Business and Marketing | Scoop.it
Learn how to use the right content, at the right time, throughout your sales cycle to help move prospects through the funnel.
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