Creating great content is only part of the content marketer’s challenge. Once you’ve become a frequent publisher of content, you still need people to find it and read it (and ideally share and link to it). Without an effective distribution and promotion strategy, your otherwise brilliant content will sit idle, unread and gathering dust. (And nobody wants that for their beloved content, right?)
That’s why a thoughtful strategy for distributing and promoting your content is essential. This can include email promotions, paid advertising, social outreach, and so on. But your website is the single most important tool for promoting your content.Why You Need a Content Resource Center
The problem is: where do you put all your content? In the “old days” before the content marketing explosion, this was much easier – you could simply list a few whitepapers on a webpage and be done. But today, if you’re not careful you’ll end up with various kinds of content scattered all over your website. What should you do with all those recorded webinars, ebooks, guides, slideshares, infographics, third party content such as analyst reports, and so on?
This is exactly where a content resource center comes in. A content resource center is a section of your website where you can organize and publish your content in a way that makes it easy to find and share the content they need.