As members of the digital community, we are driven (some would say compelled) to achieve ever better results from nearly everything affecting our Web properties. We begin every day by analyzing what occurred the previous day and every day invest resources (time and money) on improving (a.k.a. optimizing) our websites for greater performance and, may we never forget, profits.
Website optimization is the process of identifying the website elements that are preventing users from fully capitalizing on the unique selling proposition of your enterprise. Making modifications, in order to maximize every interaction for the highest lifetime value of endusers, also falls under the optimization umbrella.
From the broader design choices to more granular lead form elements, there’s plenty to optimize. Initially, the challenge is identifying those elements, prioritizing those improvements, and of course, leveraging the myriad best practices (many of which, you’ll find here).