If you believe buyer behavior would stand pat for a short while, you better let go of this belief.
Technology interruption, good and bad, continues to alter buyer behavior and disrupt marketing. For CMO’s today, staying abreast of shifts in behaviors associated with content consumption and purchase decisions is becoming job one. Without this understanding, leveraging marketing spend can turn into a wild guess.
Let us look at four buyer trends bound to shake up marketing in 2013: