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The New SEO Rules in a Content Marketing World

The New SEO Rules in a Content Marketing World | Business and Marketing | Scoop.it
Five years ago, it seemed nothing was as buzzy and mysterious as SEO. Today, “content marketing” has taken over as reigning buzzphrase in marketing circles, with many SEO practitioners shifting their sales pitches to match the trend.

 

The difference, essentially, is content marketing aims to create content humans want to read, whereas SEO aims to create content that pleases search engines. The two aren’t mutually exclusive, but not long ago creating cheap, machine-friendly garbage for SEO was as effective as putting time and money into quality content.

 

Not anymore.

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Why Solar Will Bring an End to Oil

Elon Musk: "We'll look back on the gasoline car the same way we look back on coal—something that belongs in a museum."
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“Hey $FNAME” is Dead. Here’s How to Personalize Marketing in 2017

“Hey $FNAME” is Dead. Here’s How to Personalize Marketing in 2017 | Business and Marketing | Scoop.it
One third of marketers believe personalization will be the most important trend in the future. Here’s how to truly personalize your marketing messages to cut through the clutter.
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Foresight Africa: Top priorities for the continent in 2017 | Brookings Institution

Foresight Africa: Top priorities for the continent in 2017 | Brookings Institution | Business and Marketing | Scoop.it
In this year’s Foresight Africa, the Brookings Africa Growth Initiative scholars and outside experts explore six overarching themes that provide opportunities for Africa to overcome its obstacles t…
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15 Ways to Turn a Very Text-Heavy, Bullet-Ridden Slide into Amazing! [Presentation Hackathon Part 3]

15 Ways to Turn a Very Text-Heavy, Bullet-Ridden Slide into Amazing! [Presentation Hackathon Part 3] | Business and Marketing | Scoop.it
Beware if you are still creating slides full of bullet points! Very soon, you will find audiences leave the hall in disgust or hold a placard in protest “No Bullet Points, Please.”
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Marketing Plan Template Generator

Marketing Plan Template Generator | Business and Marketing | Scoop.it
HubSpot's marketing plan generator helps you outline your annual marketing strategy and identify top initiatives so you can hit your year-end goals.
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Want to Know the Search Traffic Secrets from 106 of the Most Popular Blogs?

Want to Know the Search Traffic Secrets from 106 of the Most Popular Blogs? | Business and Marketing | Scoop.it
Get more organic search traffic by using these search traffic statistics from 106 of the most popular blogs and find your easy keywords.
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Ask the Futurists: 10 Bold Predictions for 2030

Ask the Futurists: 10 Bold Predictions for 2030 | Business and Marketing | Scoop.it
Ask the Futurists: 10 Bold Predictions for 2030 Which up-and-coming IoT companies will make the biggest splash next year? BY ATLANTIC RE:THINK Tags: Future Tech Tens of billions of devices, sensors, vehicles and people wil
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Strategic Thinking Exercises – More than 200 Strategic Planning Questions

Strategic Thinking Exercises – More than 200 Strategic Planning Questions | Business and Marketing | Scoop.it
strategic thinking exercises and strategic planning questions encourage and allow people to talk about what they know including their factual
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19 Tools to Help Small Business Owners Get Stuff Done

19 Tools to Help Small Business Owners Get Stuff Done | Business and Marketing | Scoop.it
A recent Small Business Trends article addresses the three most common challenges small business owners face. Those challenges are: people, finances and time. The good news is the availability of aff…
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11 Photo Post Ideas That Your Business Should Use Today

11 Photo Post Ideas That Your Business Should Use Today | Business and Marketing | Scoop.it
Having your post go viral on social media – getting hundreds of Likes, Shares or Retweets as a response to your efforts – is the one thing that excites every social media administrator. But in order to get one step closer to achieving that, you have to understand what triggers people to share in the first [...]
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How To: The Ultimate Content Promotion Checklist - Jordan Van Hemert

How To: The Ultimate Content Promotion Checklist - Jordan Van Hemert | Business and Marketing | Scoop.it
Once you’ve written a piece of content for your blog or website, the next thing you need to do is drive traffic to that piece of content so your audience can read and take action. Many people struggle with promoting their content because they’re just not sure what the best strategies are since it’s an …
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7 Tools for Generating Infinite Content Ideas for Your Blog

7 Tools for Generating Infinite Content Ideas for Your Blog | Business and Marketing | Scoop.it
Blogging sucks. Okay that’s a bit extreme. In fact, there’s a lot that I enjoy about blogging—mainly connecting with yo
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IBM to Train 25 Million Africans for Free to Build Workforce

IBM to Train 25 Million Africans for Free to Build Workforce | Business and Marketing | Scoop.it
International Business Machines Corp. is ramping up its digital-skills training program to accommodate as many as 25 million Africans in the next five years, looking toward building a future workforce on the continent.
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Why Chasing Accomplishments Won't Work for Success - Social Magnets

Why Chasing Accomplishments Won't Work for Success - Social Magnets | Business and Marketing | Scoop.it
In an ever-changing digital world, businesses and individuals need to focus on growth over accomplishments to find success in the market. Lear
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Four trends that will shape the African business landscape in 2017

Four trends that will shape the African business landscape in 2017 | Business and Marketing | Scoop.it
“2017 will be the year the continent bounces back,” says African entrepreneur Mohammed Dewji.
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9 Task Automation Tools You Should Be Using | Process Street

9 Task Automation Tools You Should Be Using | Process Street | Business and Marketing | Scoop.it
Executives lose 10-15% of their time through not automating simple tasks. Task automation is quick and simple. These 9 tools will help you implement automation.
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14 Free Business Tools to Make Your Startup more Successful in 2017

14 Free Business Tools to Make Your Startup more Successful in 2017 | Business and Marketing | Scoop.it
Being an entrepreneur, it is imperative that you must be equipped with an in-depth knowledge of the major variables, in the both internal and externa
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A Step-by-Step Guide to Using Google Search Console Like a Boss

A Step-by-Step Guide to Using Google Search Console Like a Boss | Business and Marketing | Scoop.it
Killing it at SEO requires that you use a lot of different tools. There’s SEO software, apps, analytics, and s
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9 Surprisingly Affordable Enterprise-Grade Marketing Tech Tools for Small to Medium Businesses

9 Surprisingly Affordable Enterprise-Grade Marketing Tech Tools for Small to Medium Businesses | Business and Marketing | Scoop.it
There are now plenty of marketing tools with downright amazing capabilities that are perfect for SMBs.
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5 B2B Sales Trends to Watch in 2016 [Infographic]

5 B2B Sales Trends to Watch in 2016 [Infographic] | Business and Marketing | Scoop.it
Learn about five emerging trends reps should look out for in 2016.
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How to Craft the Perfect LinkedIn Profile: A Comprehensive Guide [Infographic]

How to Craft the Perfect LinkedIn Profile: A Comprehensive Guide [Infographic] | Business and Marketing | Scoop.it
Check out this comprehensive guide covering covering everything from the do's and don't's of a LinkedIn profile to SEO tips so your profile is more likely to show up in search results.
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How To Create An Effective Unique Value Proposition 

How To Create An Effective Unique Value Proposition  | Business and Marketing | Scoop.it

A step-by-step process for attracting, converting and monetising the most profitable customers in your market. Let’s start with a simple premise: all customers are not created equal.  Some are dramatically more profitable than others.


Via Daniel Watson
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Chuck Taylor's curator insight, February 7, 2016 11:27 AM

Great Article

Alexandru Otelea's curator insight, February 8, 2016 4:58 AM

I found it very useful.

Jean-Guy Frenette's curator insight, February 12, 2016 9:33 AM

PDGMan

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Top 100 Social Sales Tools to Celebrate My 100th @LinkedInPulse Post | Brynne Tillman | LinkedIn

Top 100 Social Sales Tools to Celebrate My 100th @LinkedInPulse Post | Brynne Tillman | LinkedIn | Business and Marketing | Scoop.it
LinkedIn is the greatest tool sales professionals have available today, but it isn't all encompassing. There are so many other tools that bring significant value to social selling.Now, 100 @LinkedInPulse posts in, I wanted to celebrate by sharing a list I have been cultivating for years...my top 100 social sales tools. Many I use (marked *), others came from suggestions by my mentors and influencers, and some I saw demos or witnessed the power they possess by watching others succeed. Each tool listed has been vetted as valuable resources for business development and sales
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