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The web is a place for people. Truth is, the Human Emotional Filter (HEF) plays a big role in SEO. That’s plain, simple fact. SEO has extended to just being a technical, code guru into a job that requires multiple masteries that extend to the field of marketing, copywriting, functionality, and even design. So what’s the human emotional filter and how does it affect SEO?
More than a Game. Trade. Make Alliances. Unlock Secrets and Shape your Destiny.
Content curation is a highly effective inbound marketing strategy and because of this there has been a rise of content curation tools and platforms. So we did what we typically do, we tried to get a good handle on all the options that exist in the market. What follows is our best collection of tools that allow you to easily curate content.
An All-In-One Traffic Mindmap with 97+ of my favorite traffic strategies all on ONE page :)
Giving content proper structure is one of the most important things we can do—because the more structure we have in our content, the freer it becomes. Most of the time,structured content’s classifications and divisions allow for the content’s presentation on a multitude of platforms. By breaking content down into its natural components, we ensure current and future compatibility and display in a wide range of devices and environments. Third-party metadata schemas, like Facebook’s Open Graph protocol and Twitter Cards, build on this ideal. And they are quickly becoming part of what it means to have a modern and complete online presence.
Are you a CEO trying to cut through the clutter? Here's how to listen to what matters on Twitter.
No one dreams of becoming the victim of cybercrime, and the first step to protecting yourself is knowing more about the threats all of us face. Check out this infographic from Solera Networks to see how desirable a target you are and how to protect yourself in an online world.
Today marks a historic moment for one of Silicon Valley’s biggest and well-known companies. It has been a decade since LinkedIn was founded as a business-related social network and now it has grown up to become a successful public company with more than 225 million members and nearly $325 million in quarterly revenue. ..
Employees are more than brand ambassadors; they're promise keepers. Learn why we need to alter our recruiting processes to enable our internal teams to help tell our brand stories.
Whether it’s completing a project or taking an action, people will take as long as you give them to do it. This is why in business, deadlines (enforceable ones) work and why, on the Web, call-to-actions (good ones) are integral to a website’s success.
At some point or another, we’ve all heard people spout off about the “death” of social media. One day someone announces a boycott of Facebook, Twitter, or Pinterest -- the next day, the social network is growing exponentially. So how should you, as a savvy inbound marketer, make sense of it all? As a data-driven and social media-loving company, we’d like to set the record straight: Social media is here to stay. So we’ve combed through some of the hottest new social media research -- including the new 2013 State of Inbound Marketing Report -- to highlight some of the freshest stats that reveal the truth about the current state of social media marketing. Whether you plan to use these stats to inspire your company’s next marketing campaign, convince your CEO to increase your social media marketing budget, or simply justify your current inbound marketing activities, these 18 social media marketing stats are for you.
The human brain is a marvelous tool. However, it was designed for a very different world than we currently live in. As a result, it retains many design flaws that do not serve us well, especially in today’s business world where new ways of thinking and ongoing innovation are essential for success. Perhaps the most damaging flaw is the brain’s tendency to think it’s right. In fact, it often insists it is right even in the face of contradictory evidence. So the next time you’re absolutely, positively sure you’re right, consider these 10 reasons not to trust your brain:
Via Daniel Watson
The 10th Annual Skoll World Forum, which brought together several hundred of the world’s leading social entrepreneurs to Oxford, has just wrapped for another year.
Via jean lievens, Martin (Marty) Smith
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When building a social media campaign, it’s important to remember that continuous improvement - and better ROI - can only ever come with measurement.
Here's why your company's Twitter, Facebook, LinkedIn, YouTube, and other social media campaigns aren't performing as well as they could be. Over the past five years, social media has become an increasingly important part of many companies' marketing strategies. But there are still some misconceptions about how to use social media to drive sales and which services are worth the investment of company time and resources. Here are the six myths I hear most often:
I've created this guide to show you step-by-step how to get your first 100,000 visitors. Listed below our my top 23 favorite traffic strategies. Or as I like to call them – “traffic engines”. Just one of them can instantly boost your traffic. Master all of them and you’ll be well on your way to becoming a Traffic Jedi..
If the relationship between Sales and Marketing has turned sour, follow these tips to recombine their power.
As a savvy inbound marketer, you're already sold on the value of using social media. But good social media marketing is about more than engagement, lead generation, and wider reach ... you gotta have some etiquette, man. Etiquette? Really? Like pinkies-up-at-tea-time stuff? While social media etiquette might sound like a stuffy practice, this is really just about having good social manners online. How you conduct yourself on your social channels, thinking about how your behavior affects your fans and followers, that kind of thing. Below are the top etiquette tips for you to keep in mind on your favorite social media marketing networks so you can stay proper while building your brand.
While many elements of online marketing have changed over the years, content marketing is one that has more or less stayed the same. Sure, we have different ways of sharing that content. One example is social media marketing, which has become a powerhouse and continues to grow as new platforms gain popularity. But, the use of content remains consistent at its core, giving us what is perhaps the most stable form of marketing available. That doesn’t mean there has been no change in how content is marketed. Just the way it has shifted to fit an expanding web has shifted both the way information is presented, and how it is received by the reader.
An organically evolving adventure game. Become more than the hero. Unlock the secrets and shape your destiny.
There's a movement happening in our industry, and many folks are changing their practices and titles from "SEO" to "online marketing, inbound marketing, and/or earned media marketing." Where did this shift originate from, and where is it taking our industry as a whole? Is it enough to just be an SEO in today's game, or are we missing the bigger picture? In today's Whiteboard Friday, Rand shares his take on the shift from "SEO" to "inbound marketing" and what the future holds for our industry at large.
In this article we’ll talk about different ways you can optimize your auto-responder campaign to keep your subscribers engaged, converting more, and staying focused on relevant issues without burning out.
Most people won’t buy anything on the first visit, so you need to capture emails. And then what? In this article we’re going to dive deep into a discussion about creating content for your autoresponder campaign. We’ve talked about re-optimizing your autoresponders and creating effective drip campaigns before. This article is about how to not sound like a robot and keep that personal vibe even when your content is on auto-pilot. We’ll also look at how frequently you should be sending and length of your campaign to maximize it’s effectiveness. By the time you’re done with this article, I guarantee you’ll be thinking more strategically about Autoresponders, and ready to create content that’ll help you automate trust building exercises, shares, and sales.
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