Business and Marketing

Giving content proper structure is one of the most important things we can do—because the more structure we have in our content, the freer it becomes. Most of the time,structured content’s classifications and divisions allow for the content’s presentation on a multitude of platforms.

By breaking content down into its natural components, we ensure current and future compatibility and display in a wide range of devices and environments. Third-party metadata schemas, like Facebook’s Open Graph protocol and Twitter Cards, build on this ideal. And they are quickly becoming part of what it means to have a modern and complete online presence.

No one dreams of becoming the victim of cybercrime, and the first step to protecting yourself is knowing more about the threats all of us face. 

Check out this infographic from Solera Networks to see how desirable a target you are and how to protect yourself in an online world.

Employees are more than brand ambassadors; they're promise keepers. Learn why we need to alter our recruiting processes to enable our internal teams to help tell our brand stories.

Here's why your company's Twitter, Facebook, LinkedIn, YouTube, and other social media campaigns aren't performing as well as they could be.

Over the past five years, social media has become an increasingly important part of many companies' marketing strategies. But there are still some misconceptions about how to use social media to drive sales and which services are worth the investment of company time and resources. Here are the six myths I hear most often:

While many elements of online marketing have changed over the years, content marketing is one that has more or less stayed the same. Sure, we have different ways of sharing that content. One example is social media marketing, which has become a powerhouse and continues to grow as new platforms gain popularity. But, the use of content remains consistent at its core, giving us what is perhaps the most stable form of marketing available.

That doesn’t mean there has been no change in how content is marketed. Just the way it has shifted to fit an expanding web has shifted both the way information is presented, and how it is received by the reader.

There's a movement happening in our industry, and many folks are changing their practices and titles from "SEO" to "online marketing, inbound marketing, and/or earned media marketing." Where did this shift originate from, and where is it taking our industry as a whole? Is it enough to just be an SEO in today's game, or are we missing the bigger picture?

In today's Whiteboard Friday, Rand shares his take on the shift from "SEO" to "inbound marketing" and what the future holds for our industry at large. 

Most people won’t buy anything on the first visit, so you need to capture emails. And then what? In this article we’re going to dive deep into a discussion about creating content for your autoresponder campaign.

We’ve talked about re-optimizing your autoresponders and creating effective drip campaigns before. This article is about how to not sound like a robot and keep that personal vibe even when your content is on auto-pilot. We’ll also look at how frequently you should be sending and length of your campaign to maximize it’s effectiveness.

By the time you’re done with this article, I guarantee you’ll be thinking more strategically about Autoresponders, and ready to create content that’ll help you automate trust building exercises, shares, and sales.