Not only do the social media platforms shift every day, the rules of engagement are changing constantly, too. Can anybody on earth keep up with the real and rumored changes just to Facebook’s EdgeRank formula?
What we considered best practices six months ago are passe’ today. Yes, social media is overwhelming, especially when there is pressure to master every new platform that comes along.
But as a professional marketer, you must keep up. How is this possible? Here are seven ideas to help you stay calm and carry on.