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25-point Web copy checklist: How to write for Google

25-point Web copy checklist: How to write for Google | Business and Marketing | Scoop.it
Wondering if you're writing Web SEO copy for Google the right way? Use this 25-point checklist to find out!
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Business and Marketing
Current news, tips and trends for business and marketing
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How To Create An Effective Unique Value Proposition 

How To Create An Effective Unique Value Proposition  | Business and Marketing | Scoop.it

A step-by-step process for attracting, converting and monetising the most profitable customers in your market. Let’s start with a simple premise: all customers are not created equal.  Some are dramatically more profitable than others.


Via Daniel Watson
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Jean-Guy Frenette's curator insight, January 29, 8:59 AM

PDGPlan

Chuck Taylor's curator insight, February 7, 11:27 AM

Great Article

Alexandru Otelea's curator insight, February 8, 4:58 AM

I found it very useful.

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19 Tools to Help Small Business Owners Get Stuff Done

19 Tools to Help Small Business Owners Get Stuff Done | Business and Marketing | Scoop.it
A recent Small Business Trends article addresses the three most common challenges small business owners face. Those challenges are: people, finances and time. The good news is the availability of aff…
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11 Photo Post Ideas That Your Business Should Use Today

11 Photo Post Ideas That Your Business Should Use Today | Business and Marketing | Scoop.it
Having your post go viral on social media – getting hundreds of Likes, Shares or Retweets as a response to your efforts – is the one thing that excites every social media administrator. But in order to get one step closer to achieving that, you have to understand what triggers people to share in the first [...]
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Top 100 Social Sales Tools to Celebrate My 100th @LinkedInPulse Post | Brynne Tillman | LinkedIn

Top 100 Social Sales Tools to Celebrate My 100th @LinkedInPulse Post | Brynne Tillman | LinkedIn | Business and Marketing | Scoop.it
LinkedIn is the greatest tool sales professionals have available today, but it isn't all encompassing. There are so many other tools that bring significant value to social selling.Now, 100 @LinkedInPulse posts in, I wanted to celebrate by sharing a list I have been cultivating for years...my top 100 social sales tools. Many I use (marked *), others came from suggestions by my mentors and influencers, and some I saw demos or witnessed the power they possess by watching others succeed. Each tool listed has been vetted as valuable resources for business development and sales
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Top 100 Social Sales Tools to Celebrate My 100th @LinkedInPulse Post

Top 100 Social Sales Tools to Celebrate My 100th @LinkedInPulse Post | Business and Marketing | Scoop.it
LinkedIn is the greatest tool sales professionals have available today, but it isn't all encompassing. There are so many other tools that bring significant value to social selling.Now, 100 @LinkedInPulse posts in, I wanted to celebrate by sharing a list I have been cultivating for years...my top 100 social sales tools. Many I use (marked *), others came from suggestions by my mentors and influencers, and some I saw demos or witnessed the power they possess by watching others succeed. Each tool listed has been vetted as valuable resources for business development and sales
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Top 5++ Small Business Marketing Tools

Top 5++ Small Business Marketing Tools | Business and Marketing | Scoop.it
We lay out the Top 5 Small Business Marketing Tools available for the DIY small business marketer.
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Rescooped by Gregg Breward from Blue Sky Change
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John Kotter’s 8 steps for business transformation

John Kotter’s 8 steps for business transformation | Business and Marketing | Scoop.it
Harvard Business School leadership and change guru Dr John P. Kotter’s eight steps for business transformation have helped leaders improve their organisations. Here’s how it’s done

Via Blue Sky Change
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Andrew Spence's curator insight, April 13, 2015 5:56 AM

This is a nice summary of Kotter's 8 Steps for successful change management.


Language is important in leading change, and this version interprets the steps with some new descriptions (to me anyway)

e.g.  "unleash burning ambition" and "lean into the gap"


These might work on your change programme - but use discretion!



Gary Johnsen's curator insight, May 4, 2015 8:43 AM

New perspective on Kooter's traditional  change model

Suggested by Liz Angelene Verano
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Killer startup pre-launch strategy to gain traction

Killer startup pre-launch strategy to gain traction | Business and Marketing | Scoop.it
Use these tactics to help with your startup pre-launch strategy and build up your beta users lightning fast. Loaded with useful information.
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Think Big: 5 Marketing Strategies for Small Businesses -

Think Big: 5 Marketing Strategies for Small Businesses - | Business and Marketing | Scoop.it
Who says marketing is for big firms only. Here are 5 marketing strategies for your small business.
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Suggested by Christino Martin
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Top 17 Best Facebook Marketing Survival Tips Online | Infographics

Top 17 Best Facebook Marketing Survival Tips Online | Infographics | Business and Marketing | Scoop.it
Infographic on Facebook viral Marketing strategies and guide with best Facebook marketing tips along with using Google+ Plus, LinkedIn Social networks
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Suggested by Josiah Lej
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60 Epic Resources for Starting and Growing your Ecommerce Business

60 Epic Resources for Starting and Growing your Ecommerce Business | Business and Marketing | Scoop.it
On the surface, starting and building a successful ecommerce business may look easy but it’s much more challenging than many think. That’s why I’ve scoured the Internet to find the best resources for ecommerce entrepreneurs, whether you’re a newb or a seasoned pro.
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Ivar Brockbernd's curator insight, April 25, 2014 8:45 AM

Verry interesting articel to read, and it is nice to read it. 

hairbuildingfiber's curator insight, May 3, 2014 1:28 AM

very nice idea to manage eCommerce business..

http://www.besthairbuildingfiber.info/

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Mobile Site vs. Responsive Site vs. Native App vs. Web App

Mobile Site vs. Responsive Site vs. Native App vs. Web App | Business and Marketing | Scoop.it
Last year we wrote about ‘the mobile future’. As a business owner, what are your options for entering the ever-growing mobile market?
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Rescooped by Gregg Breward from Content Curation World
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Content Discovery Tools: a Directory of My Favorite Ones

Content Discovery Tools: a Directory of My Favorite Ones | Business and Marketing | Scoop.it

Via Robin Good
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Marco Favero's curator insight, October 3, 2014 6:06 PM

aggiungi la tua intuizione ...

Roberto De Pedrini (Telnext - Italy) - Twitter: @depetwi's curator insight, October 4, 2014 2:39 AM

This is an Off-Topic but interesting !

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5 B2B Sales Trends to Watch in 2016 [Infographic]

5 B2B Sales Trends to Watch in 2016 [Infographic] | Business and Marketing | Scoop.it
Learn about five emerging trends reps should look out for in 2016.
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How to Craft the Perfect LinkedIn Profile: A Comprehensive Guide [Infographic]

How to Craft the Perfect LinkedIn Profile: A Comprehensive Guide [Infographic] | Business and Marketing | Scoop.it
Check out this comprehensive guide covering covering everything from the do's and don't's of a LinkedIn profile to SEO tips so your profile is more likely to show up in search results.
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Suggested by Ana Sabaduquia
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How To: The Ultimate Content Promotion Checklist - Jordan Van Hemert

How To: The Ultimate Content Promotion Checklist - Jordan Van Hemert | Business and Marketing | Scoop.it
Once you’ve written a piece of content for your blog or website, the next thing you need to do is drive traffic to that piece of content so your audience can read and take action. Many people struggle with promoting their content because they’re just not sure what the best strategies are since it’s an …
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Rescooped by Gregg Breward from Public Relations & Social Media Insight
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80 Twitter Tools for Almost Everything

80 Twitter Tools for Almost Everything | Business and Marketing | Scoop.it

Twitter is chaos, but in the midst of this beautiful mess is a ton of data that if you can understand it. If you ever wanted the complete Twitter toolbox this is the post for you. It's got 80 Twitter tools that can help you do everything you need in this busy social media channel.


Via Jeff Domansky
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Adam J. Kovitz's curator insight, April 30, 2015 9:53 AM

Great Post!

Jean McKinney's curator insight, May 2, 2015 1:59 PM

"Twitter is chaos" -- a very good point.  And that's why tools to cut through the clutter are so essential.  this is really useful for writers and publishers who consider Twitter a key to their publishing and marketing efforts.

AndySernovitz's curator insight, July 31, 2015 3:52 AM

The Ultimate Twitter Toolbox: 80 Twitter Tools: #Content_Curation_Magazine

Rescooped by Gregg Breward from Public Relations & Social Media Insight
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How to Create an Infographic in Under an Hour [+10 Free Templates]

How to Create an Infographic in Under an Hour [+10 Free Templates] | Business and Marketing | Scoop.it

Wouldn't it be great if creating infographics was just as simple as writing regular ole text-based blog posts? Unfortunately, the reality is that making visual content like this usually takes a lot more time, effort, and let's face it -- skill -- than the written word. 

 

Usually.But considering the popularity and effectiveness of visual content in marketing today, you can't just afford to throw in the towel. That's why we decided to take all the pain and suffering out of infographic creation. 

 

Seriously -- don't throw in the towel just yet. You, too, can create professional-looking, high-quality infographics ... quickly! And I'm going to prove it. First things first ...


Via Jeff Domansky
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Carmen Ramos's curator insight, April 12, 2015 12:36 PM

Infographiken erstellen einfach gemacht, mit Power Point

Lori Wilk's curator insight, April 14, 2015 10:04 AM

It's great to have tools to make your more #effective and #efficient that allows you to improve your #productivity. Execellent to help us to learn about creating #infographics

 

 

 

Mery Elvis Mt's curator insight, October 7, 2015 8:34 PM

Crear infografías genera un alto engagement, aprende como hacerlas en menos de 1 hora

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Traction List: 50+ Places to Promote, Validate and Grow Your Product or Startup

Traction List: 50+ Places to Promote, Validate and Grow Your Product or Startup | Business and Marketing | Scoop.it
Note: I will be continuously updating this guide with new sites and recommendations. This is a collaborative effort so if you know of a resource that should be added be sure to mention it in the co...
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How to Create Compelling Content for Your Business

How to Create Compelling Content for Your Business | Business and Marketing | Scoop.it
Ok so I am far from an epic content creator. I am however, aspiring to become a better one and in that journey I have come across some great resources on how to
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Suggested by Ross Quintana
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How to Attract Buyers in an Inbound Market

How to Attract Buyers in an Inbound Market | Business and Marketing | Scoop.it
Discover how inbound marketing answers the challenges of attracting buyers in the new marketplace.
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Suggested by Christino Martin
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Find out which type of Social Media sharer are you?

Find out which type of Social Media sharer are you? | Business and Marketing | Scoop.it
Major list of social networking sites on powerful social media platforms by using various social media sharers to promote content on social sharing exchange
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The Presentation Planning Checklist - Free eBook

The planning stage of your presentation is crucial but too often presenters don’t know where to start and don’t follow a clear process. This planning checkli...

Via Baiba Svenca
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PCGS_rEDUcation's curator insight, March 22, 2014 5:09 AM

Una presentación muy sencilla con los puntos más importantes a recordar a la hora de preparar e implementar una presentación

Marisa Maiocchi's curator insight, March 25, 2014 6:51 AM

Muy buen resumen de las cosas que hay que tener en cuenta a hora de hacer una presentación efectiva, para un auditorio sin ojos cerrados ni bostezos!

Kamian's curator insight, April 9, 2014 10:24 AM

Documento recomendado para hacer presentaciones decentes (Muy buenos tips).

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The ABCs of Content Marketing: A Glossary of Terms

The ABCs of Content Marketing: A Glossary of Terms | Business and Marketing | Scoop.it
Read this glossary of terms to make sure you're fluent in all the content marketing speak you should know.
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