Business and Marketing
72
Current news, tips and trends for business and marketing
Curated by Gregg Breward
Follow
Scooped by Gregg Breward onto Business and Marketing
Scoop.it!

15 minutes to better website content

15 minutes to better website content | Business and Marketing | Scoop.it
Putting off content marketing because there's no time? Here are 9 SEO copywriting and social media tasks you can do in 15 minutes.
No comment yet.
Your new post is loading...
Scooped by Gregg Breward
Scoop.it!

14 Tools for Writing a Content Marketing Style Guide for Your Blog

14 Tools for Writing a Content Marketing Style Guide for Your Blog | Business and Marketing | Scoop.it

You can’t escape having a content style guide for very long. While it’s easy to share standards between one or two content marketers, it’s very hard to scale without a system in place. If your organization is among the 45% of companies with plans to expand their budget for content marketing and inbound practices in 2013, there’s no better time than the present to start brainstorming a style guide for blogging:

No comment yet.
Scooped by Gregg Breward
Scoop.it!

Twitter Introduces Lead Generation 'Cards' to Collect Leads From Tweets

Twitter Introduces Lead Generation 'Cards' to Collect Leads From Tweets | Business and Marketing | Scoop.it
When you use a Twitter Card, lead generation ain't so hard.
No comment yet.
Scooped by Gregg Breward
Scoop.it!

The Top 10 Content Marketing Strategy Lessons from the Last 15 Years

The Top 10 Content Marketing Strategy Lessons from the Last 15 Years | Business and Marketing | Scoop.it

Here are some of the things we (at CMI) have learned along the way. I hope you find one or two helpful nuggets of wisdom in here.

No comment yet.
Scooped by Gregg Breward
Scoop.it!

Human Emotional Filter and its Effects on SEO

Human Emotional Filter and its Effects on SEO | Business and Marketing | Scoop.it

The web is a place for people. Truth is, the Human Emotional Filter (HEF) plays a big role in SEO. That’s plain, simple fact. SEO has extended to just being a technical, code guru into a job that requires multiple masteries that extend to the field of marketing, copywriting, functionality, and even design. So what’s the human emotional filter and how does it affect SEO?

No comment yet.
Scooped by Gregg Breward
Scoop.it!

The Quest: Rise of Emodo

More than a Game. Trade. Make Alliances. Unlock Secrets and Shape your Destiny.
No comment yet.
Scooped by Gregg Breward
Scoop.it!

The Ultimate List of Content Curation Tools and Platforms

The Ultimate List of Content Curation Tools and Platforms | Business and Marketing | Scoop.it

Content curation is a highly effective inbound marketing strategy and because of this there has been a rise of content curation tools and platforms. So we did what we typically do, we tried to get a good handle on all the options that exist in the market. What follows is our best collection of tools that allow you to easily curate content.

malek's curator insight, May 15, 7:59 AM

very handy tool

Scooped by Gregg Breward
Scoop.it!

97+ Instant Traffic Sources

An All-In-One Traffic Mindmap with 97+ of my favorite traffic strategies all on ONE page :)
Gregg Breward's insight:

A great resource for generating traffic !

No comment yet.
Scooped by Gregg Breward
Scoop.it!

“Like”-able Content: Spread Your Message with Third-Party Metadata

“Like”-able Content: Spread Your Message with Third-Party Metadata | Business and Marketing | Scoop.it

Giving content proper structure is one of the most important things we can do—because the more structure we have in our content, the freer it becomes. Most of the time,structured content’s classifications and divisions allow for the content’s presentation on a multitude of platforms.

 

By breaking content down into its natural components, we ensure current and future compatibility and display in a wide range of devices and environments. Third-party metadata schemas, like Facebook’s Open Graph protocol and Twitter Cards, build on this ideal. And they are quickly becoming part of what it means to have a modern and complete online presence.

No comment yet.
Scooped by Gregg Breward
Scoop.it!

The CEO's Guide to Listening on Twitter

The CEO's Guide to Listening on Twitter | Business and Marketing | Scoop.it
Are you a CEO trying to cut through the clutter? Here's how to listen to what matters on Twitter.
No comment yet.
Scooped by Gregg Breward
Scoop.it!

Are you a hacker's target? [infographic]

Are you a hacker's target? [infographic] | Business and Marketing | Scoop.it

No one dreams of becoming the victim of cybercrime, and the first step to protecting yourself is knowing more about the threats all of us face. 

 

Check out this infographic from Solera Networks to see how desirable a target you are and how to protect yourself in an online world.

No comment yet.
Scooped by Gregg Breward
Scoop.it!

LinkedIn is 10 years old today: Here’s the story of how it changed the way we work

LinkedIn is 10 years old today: Here’s the story of how it changed the way we work | Business and Marketing | Scoop.it

 

Today marks a historic moment for one of Silicon Valley’s biggest and well-known companies. It has been a decade since LinkedIn was founded as a business-related social network and now it has grown up to become a successful public company with more than 225 million members and nearly $325 million in quarterly revenue.

 

..

No comment yet.
Scooped by Gregg Breward
Scoop.it!

Why Your Brand Storytelling Must Start With Human Resources

Why Your Brand Storytelling Must Start With Human Resources | Business and Marketing | Scoop.it
Employees are more than brand ambassadors; they're promise keepers. Learn why we need to alter our recruiting processes to enable our internal teams to help tell our brand stories.
malek's curator insight, May 4, 9:59 AM

You still can't do without human element

Cambridge Marketing Colleges's curator insight, May 6, 3:03 PM
Beautiful graphic
Scooped by Gregg Breward
Scoop.it!

6 Super Call-to-Actions (Plus Tips)

6 Super Call-to-Actions (Plus Tips) | Business and Marketing | Scoop.it

Whether it’s completing a project or taking an action, people will take as long as you give them to do it. This is why in business, deadlines (enforceable ones) work and why, on the Web, call-to-actions (good ones) are integral to a website’s success. 

No comment yet.
Scooped by Gregg Breward
Scoop.it!

Where Do Marketers Get Customers? [Data]

Where Do Marketers Get Customers? [Data] | Business and Marketing | Scoop.it
Learn all about inbound customer generation from surveyed marketers across the nation.
No comment yet.
Scooped by Gregg Breward
Scoop.it!

The Ultimate Resource for 2013 Inbound Marketing Stats and Charts [SlideShare]

The Ultimate Resource for 2013 Inbound Marketing Stats and Charts [SlideShare] | Business and Marketing | Scoop.it
Looking for a compelling inbound marketing stat? You can rely on this blog post for that.
No comment yet.
Scooped by Gregg Breward
Scoop.it!

The 10 Step Framework for Building a Blog with Big Foundations

The 10 Step Framework for Building a Blog with Big Foundations | Business and Marketing | Scoop.it
If you are serious about turning a blog into income and then your business, then laying the right foundations is important. It means sitting down and doing some planning. It means asking some questions.
Lisa Buben's curator insight, May 21, 7:37 AM

Jeffs offer great advice in this post! 

Scooped by Gregg Breward
Scoop.it!

Practical Tips for Modern SEO From the Best Minds in Europe

Practical Tips for Modern SEO From the Best Minds in Europe | Business and Marketing | Scoop.it
No comment yet.
Scooped by Gregg Breward
Scoop.it!

5 Ways to Show the Value of Social

5 Ways to Show the Value of Social | Business and Marketing | Scoop.it
When building a social media campaign, it’s important to remember that continuous improvement - and better ROI - can only ever come with measurement.
No comment yet.
Scooped by Gregg Breward
Scoop.it!

6 Myths About Social Media Marketing

6 Myths About Social Media Marketing | Business and Marketing | Scoop.it

Here's why your company's Twitter, Facebook, LinkedIn, YouTube, and other social media campaigns aren't performing as well as they could be.

 

Over the past five years, social media has become an increasingly important part of many companies' marketing strategies. But there are still some misconceptions about how to use social media to drive sales and which services are worth the investment of company time and resources. Here are the six myths I hear most often:

No comment yet.
Scooped by Gregg Breward
Scoop.it!

23 Steps to 100,000 Visitors (Step-by-Step Guide)

23 Steps to 100,000 Visitors (Step-by-Step Guide) | Business and Marketing | Scoop.it

I've created this guide to show you step-by-step how to get your first 100,000 visitors.

 

Listed below our my top 23 favorite traffic strategies.

 

Or as I like to call them – “traffic engines”.

 

Just one of them can instantly boost your traffic.

 

Master all of them and you’ll be well on your way to becoming

a Traffic Jedi..

Gregg Breward's insight:

Some really great tips here !

No comment yet.
Scooped by Gregg Breward
Scoop.it!

How to Revive a Soured Sales & Marketing Relationship

How to Revive a Soured Sales & Marketing Relationship | Business and Marketing | Scoop.it
If the relationship between Sales and Marketing has turned sour, follow these tips to recombine their power.
No comment yet.
Scooped by Gregg Breward
Scoop.it!

The Marketer's Guide to Proper Social Media Etiquette

The Marketer's Guide to Proper Social Media Etiquette | Business and Marketing | Scoop.it

As a savvy inbound marketer, you're already sold on the value of using social media. But good social media marketing is about more than engagement, lead generation, and wider reach ... you gotta have some etiquette, man.

 

Etiquette? Really? Like pinkies-up-at-tea-time stuff?

 

While social media etiquette might sound like a stuffy practice, this is really just about having good social manners online. How you conduct yourself on your social channels, thinking about how your behavior affects your fans and followers, that kind of thing. Below are the top etiquette tips for you to keep in mind on your favorite social media marketing networks so you can stay proper while building your brand.

No comment yet.
Scooped by Gregg Breward
Scoop.it!

Content Marketing 101: Definition, Channels and Success Stories

Content Marketing 101: Definition, Channels and Success Stories | Business and Marketing | Scoop.it

While many elements of online marketing have changed over the years, content marketing is one that has more or less stayed the same. Sure, we have different ways of sharing that content. One example is social media marketing, which has become a powerhouse and continues to grow as new platforms gain popularity. But, the use of content remains consistent at its core, giving us what is perhaps the most stable form of marketing available.

 

That doesn’t mean there has been no change in how content is marketed. Just the way it has shifted to fit an expanding web has shifted both the way information is presented, and how it is received by the reader.

No comment yet.
Scooped by Gregg Breward
Scoop.it!

The Quest: Rise of Emodo - Breathe Life into a New World!

An organically evolving adventure game. Become more than the hero. Unlock the secrets and shape your destiny.
No comment yet.
Scooped by Gregg Breward
Scoop.it!

Why We Can't Just Be SEOs Anymore

Why We Can't Just Be SEOs Anymore | Business and Marketing | Scoop.it

There's a movement happening in our industry, and many folks are changing their practices and titles from "SEO" to "online marketing, inbound marketing, and/or earned media marketing." Where did this shift originate from, and where is it taking our industry as a whole? Is it enough to just be an SEO in today's game, or are we missing the bigger picture?

 

In today's Whiteboard Friday, Rand shares his take on the shift from "SEO" to "inbound marketing" and what the future holds for our industry at large. 

No comment yet.