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Current news, tips and trends for business and marketing
Curated by Gregg Breward
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Rescooped by Gregg Breward from Digital Presentations in Education
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The Presentation Planning Checklist - Free eBook

The planning stage of your presentation is crucial but too often presenters don’t know where to start and don’t follow a clear process. This planning checkli...

Via Baiba Svenca
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PCGS_rEDUcation's curator insight, March 22, 5:09 AM

Una presentación muy sencilla con los puntos más importantes a recordar a la hora de preparar e implementar una presentación

Marisa Maiocchi's curator insight, March 25, 6:51 AM

Muy buen resumen de las cosas que hay que tener en cuenta a hora de hacer una presentación efectiva, para un auditorio sin ojos cerrados ni bostezos!

Kamian's curator insight, April 9, 10:24 AM

Documento recomendado para hacer presentaciones decentes (Muy buenos tips).

Rescooped by Gregg Breward from Marketing Revolution
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5 Branded Content Channels Tor Better Discoverability and SEO

5 Branded Content Channels Tor Better Discoverability and SEO | Business and Marketing | Scoop.it
Business 2 Community
The 5 Branded Content Channels You Need for Better Discoverability
Business 2 Community
You probably already have a presence on sites like Facebook and Twitter, but do you have a YouTube channel?

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, June 24, 2013 6:52 PM

Agree weaving these 5 ideas together creates more power than either alone. The key is in the weaving not the "either or" approach we tend to take. You can't eliminate one of these ideas (blogging say) without the whole being significantly LESS than it was WITH that idea on board.

Virtually every one of these signals is an important SEO "confirmation signal" to though this article doesn't get into the many SEO benefits of weaving awards with blogs posts and strong support from social rating sites (StumbleUpon, Digg, Delicious).

Do all of these things well and your website gets discovered. Do some of them well and you leave money on the table.

Rescooped by Gregg Breward from Marketing Revolution
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Develop an Audience-Centric Content Strategy

Develop an Audience-Centric Content Strategy | Business and Marketing | Scoop.it
An audience centric content strategy begins with a well defined persona analysis prior to keyword search as part of your discovery process.

Via digitalassetman, Brian Yanish - MarketingHits.com, Martin (Marty) Smith
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Stefano Principato's curator insight, May 1, 2013 10:12 AM

Primary objective in this exercise is to define an audience-centric content strategy. Understanding the relationship between themes that are advertorial, industry informational and highly relevant to your targeted audience’s interests will help you stay focused.

Robin Martin's comment, May 15, 2013 10:43 AM
Wow Marty...your own post is perfect! Our shop is professional/organizational learning within the University of Michigan. We have our own website, catalog and very few social media sites. Actually, we have never even used Google keywords/AdWords on our site. I'm thinking this is a definite no-no. Some of us feel it is not necessary since our customers are internal. What is your take on it?
Martin (Marty) Smith's comment, May 15, 2013 12:09 PM
Robin, first thanks for all the RT love today you ROCK. Now lets talk PPC. Can PPC play an important role inside of the Uof M? Maybe. If you have specific goals around list creation or have something to sell in a fairly immediate way PPC can provide an important dimension to the rest of the relationship building you do. Not sure how or what content you are monetizing, but I could see a "free UofM" study or white paper that would get my email into your list. Once there you could nurture those on your list with segmented drip campaigns. Clearly tagging those from PPC will give you the ability to judge ROI. Feel free to email your specific use case to me Martin.Smith(at)AtlanticBT.com and I will spend some time thinking about IF or HOW PPC might help. Least I can do for your sharing my content with your great tribe of followers :). Marty
Rescooped by Gregg Breward from Social Marketing Revolution
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3 S's of Social Media: Setup, Strategize and Schedule [Infographic]

3 S's of Social Media: Setup, Strategize and Schedule [Infographic] | Business and Marketing | Scoop.it

How do you set up social media campaigns? Use the 3 S's: Setup, Strategize (and watch Key Performance Indicaors KPIs) and schedule. 


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Martin (Marty) Smith's curator insight, March 8, 2013 9:35 PM

Cool, helpful infograpic about how to set up your social media campaigns. Our process is 10% different. Excellent. 

John van den Brink's curator insight, March 9, 2013 10:16 AM

Great Infographic

Jesús Hernández's comment, March 9, 2013 11:27 AM
Great!!!
Rescooped by Gregg Breward from Curation Revolution
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5 Reasons Every Online Business Should Have A Store

5 Reasons Every Online Business Should Have A Store | Business and Marketing | Scoop.it

After creating the Story of Cancer Store (https://storyofcancer.gostorego.com/ ;) in a matter of days I learned 5 valuable "New Ecommerce" lessons including:

1. Everyone Should Have A Store.

2. Stores Are Easy.

3. Stores Are Visual.

4. Stores Tell Stories.

5. Stores Are Fun.

Your brand and Internet marketing is STRONGER with a store and creating a store is becoming one of the most profitable and underutilized ideas in Internet marketing (especially for B2B relationship based sellers).  


Via Martin (Marty) Smith
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Rescooped by Gregg Breward from BI Revolution
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How and WHEN Links Help or HURT Your SEO.

How and WHEN Links Help or HURT Your SEO. | Business and Marketing | Scoop.it

Links are Born Equal
Some links come from pages that don't help your SEO (described on the left). Some links REALLY help your SEO (those from PR4 or above websites) and others hurt your SEO (links from spammy neighborhoods or link farms).

Post Panda a link from a PR8 or PR9 website could hurt to if it is all alone. A single link with the proper anchor text from such a highly ranked website must have social signals. Without Facebook likes, shares and other links that PR9 site will stick out like a sore thumb.

 


Via Martin (Marty) Smith
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Rescooped by Gregg Breward from Ecom Revolution
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E-commerce SEO Tips {Infographic}

E-commerce SEO Tips {Infographic} | Business and Marketing | Scoop.it
If you have an e-commerce website, it is most important for you to grab the attention of lots of visitors and turn them into potential customers. To attract huge traffic on your e-Commerce website,...

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Martin (Marty) Smith's curator insight, April 19, 2013 9:02 PM

Helpful and well stated New SEO tips in this infographic.