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Current news, tips and trends for business and marketing
Curated by Gregg Breward
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The 7Cs of Tribal Influence [INFOGRAPHIC]

The 7Cs of Tribal Influence [INFOGRAPHIC] | Business and Marketing | Scoop.it
Anyone can be an influencer.People no longer need to own a TV station to make their voice heard, and neither do they need to be particularly conscious abou (New Blog Post: The 7Cs of Tribal Influence [INFOGRAPHIC]

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Ron Sela's curator insight, August 27, 2013 10:10 PM

The 7Cs of Tribal Influence [INFOGRAPHIC]

Martin (Marty) Smith's curator insight, August 27, 2013 10:34 PM

Great persona archetypes graphic. 

Trumans's comment, August 29, 2013 12:09 AM
Them more we change, the more we stay the same?
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The Content Marketing Mix [INFOGRAPHIC]

The Content Marketing Mix [INFOGRAPHIC] | Business and Marketing | Scoop.it
As the proliferation of the web continues to create more independent and informed consumers, sales and marketing teams have had to evolve their strategies to cater to a generation of consumers that no longer wish to be “sold” to.

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Martin (Marty) Smith's curator insight, July 16, 2013 9:56 AM

Working on a business plan for a suite of publishing tools called SpinSnip and found this post and graphic from the inbound marketing team at Pardot (didn't know they were purchased by SalesForce...interesting) helpful. 

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The Facebook Conundrum - Does Facebook Make Money?

The Facebook Conundrum - Does Facebook Make Money? | Business and Marketing | Scoop.it

The Facebook ROI Mystery
This post combines several recent infographics one from my friend Bill Ross  @LinchpinSEO and another from @JeffBullas to ask a simple yet complex question. Does Facebook make money. 

I hate answering questions in the negative, but I can't see other way to answer this one. I called on a piece I wrote over a year ago - Social Media Marketing The Most Important ROI ( http://www.atlanticbt.com/blog/social-media-marketing-the-most-valuable-roi/) to answer in the negative. 

What if you DON'T create ROI losing social media marketing? The answer to that question is PAIN and then more PAIN. Even if you've failed 100 times my advice is to fail 100 more times, and to reframe your #SMM discussion. 

Ways to Reframe Your SMM ROI Thinking

Don't require same ROI from Social as from everything else (go easier).Don't spend less than 10% of your marketing budget on social media.Be generous with conversion funnel attribution (very generous). Don't look for Stimulus - Response curves in social. Invest in social for our FUTURE even if you FAIL now. Failing just means you need to test more. Contests and Games, Games and Contests


Facebook and Social Media Marketing may be a mystery wrapped in an enigma, but stay the course. Keep at it even if it means failiing miserably 100 more times :). 


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5 Branded Content Channels Tor Better Discoverability and SEO

5 Branded Content Channels Tor Better Discoverability and SEO | Business and Marketing | Scoop.it
Business 2 Community
The 5 Branded Content Channels You Need for Better Discoverability
Business 2 Community
You probably already have a presence on sites like Facebook and Twitter, but do you have a YouTube channel?

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Martin (Marty) Smith's curator insight, June 24, 2013 6:52 PM

Agree weaving these 5 ideas together creates more power than either alone. The key is in the weaving not the "either or" approach we tend to take. You can't eliminate one of these ideas (blogging say) without the whole being significantly LESS than it was WITH that idea on board.

Virtually every one of these signals is an important SEO "confirmation signal" to though this article doesn't get into the many SEO benefits of weaving awards with blogs posts and strong support from social rating sites (StumbleUpon, Digg, Delicious).

Do all of these things well and your website gets discovered. Do some of them well and you leave money on the table.

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Content Marketing's Definitive Formula [graphic]

Content Marketing's Definitive Formula [graphic] | Business and Marketing | Scoop.it
Content Marketing has been remarkably exposed over marketers’ activities the last couple of years. However, companies seem to struggle upon the development

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Russ Merz, Ph.D.'s curator insight, March 23, 2013 9:19 AM

The tricky part is step #3--"Identifying Topic and Message". The rest is pretty standard tactical planning procedure.

Esther L's comment, March 24, 2013 9:15 AM
Step #3 is the tricky one but also the most interesting to marketers. That's were the good marketers knowledge of the product, the customer, analysis and results interpretation comes into place.
Mike Ellsworth's curator insight, March 24, 2013 4:16 PM

I think the most important step in this formula is the one most often ignored: 

Step 2. Determine Objectives.


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Creating An Enterprise Content Marketing Strategy

Creating An Enterprise Content Marketing Strategy | Business and Marketing | Scoop.it
There’s no doubt that communicators are in content overdrive these days. Content is the fuel for social conversation, search engine visibility and e-mail campaigns. Potential customers seek educati...

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Martin (Marty) Smith's curator insight, February 25, 2013 11:36 AM

How Tos of An Enterprise Content Marketing Strategy
This article is a little on the dry side for my taste. Dry doesn't mean it is inaccurate. As content marketing becomes an enterpise idea we are seeing a trend of posts about how to control it, how to scheudle greatness. 

Good luck with that. I agree with the concept of thinking strategically about content marketing even as I know the best way to make it pay is to do it, to love sharing your most important and intimate truths.

Sure there is a role for caution and careful planning, but make sure you don't squeeze out the juice you try to drink. Leave some room for "magic happens here" and adopt some of these ideas. Remember you get better at anything BY DOING IT and you become great only when you risk real things, things that can be LOST and can hurt in their losing. 

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Marketing Funnel: How To Build an Effective One | Problogger

Marketing Funnel: How To Build an Effective One | Problogger | Business and Marketing | Scoop.it

From the article: "To run a sustainable business online you need to create a marketing funnel where you siphon traffic from sources like Google, Facebook, Twitter, and YouTube into your funnel, and create your own traffic source.

 

What is the one important thing that’s needed to make money online? It’s not just people, traffic, or visitors that make you money online. It’s the relationship and trust you build with your visitors that will make you money online.

 

To get their names and email addresses, you need to have a really good lead magnet. A lead magnet is a good piece of content like a video, PDF report, or a case study that will help your potential subscriber and will entice him to give you his or her name and email address.

 

Step 1: Create a blog lead hunter

Your niche blog is a lead hunter that should focus on two things. One is providing valuable and fresh content to your visitors; the other is capturing the names and email addresses of your visitors...

 

Step 2: Create a squeeze page lead hunter

The sole purpose of this page, which I call a lead magnet, is to capture names and email addresses of visitors...

 

Step 3: Create a Facebook fan page lead hunter...

 

Step 4: Driving traffic to the lead hunter pages

- Blog traffic sources...

- Lead magnet traffic sources...

- Facebook Fan page traffic sources...

 

Step 5: What happens in the funnel?

Now, as you get a steady flow of subscribers from your lead hunters, you need to set your autoresponder with some killer content. Moreover, the combination of honesty and great content will build a strong relationship of trust with your subscribers...

 

Step 6: Promoting the right product

Make sure you treat your subscribers like friends, and recommend only products or services you think will genuinely help them...

 

Step 7: Back in the funnel..."

 

 

Read the full article: http://j.mp/weptx0]

 

(Curated by Giuseppe Mauriello)


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First Example of A SpinSnip [New Content Marketing Tool]

First Example of A SpinSnip [New Content Marketing Tool] | Business and Marketing | Scoop.it

A SpinSnip is moving content from one dimention to another to maximize ROI. SpinSnip Tools is a suite of curation and content marketing tools that help move content within the owned, paid, earned and curated ecosystem increasing return and lowering content creation costs with each SpinSnip. 


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Andrew Johnson's curator insight, July 18, 2013 3:55 AM

Another example of the convergence of marketing and technology.

increaseyourtrade.com's curator insight, July 18, 2013 12:43 PM

Well worth following this up. A tool kit for marketeers with 5 elements starting with content.

Martin (Marty) Smith's comment, July 18, 2013 5:28 PM
Well said Increase Your Trade! Going to steal, "A Tool Kit For Marketers With 5 Elements Starting With Content" Thanks. M
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Not blogging? 10 Stats Explain Why You Should START

Not blogging? 10 Stats Explain Why You Should START | Business and Marketing | Scoop.it

If your online marketing matters to you at all BLOG. If you are not blogging you are nuts and this post explains 10 reasons why. Here are my blog:

ScentTrail Marketing (http://scenttrail.blogspot.com )

Martin Marty Smith (http://www.martinmartysmith.com )

M


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5 Reasons Every Online Business Should Have A Store

5 Reasons Every Online Business Should Have A Store | Business and Marketing | Scoop.it

After creating the Story of Cancer Store (https://storyofcancer.gostorego.com/ ;) in a matter of days I learned 5 valuable "New Ecommerce" lessons including:

1. Everyone Should Have A Store.

2. Stores Are Easy.

3. Stores Are Visual.

4. Stores Tell Stories.

5. Stores Are Fun.

Your brand and Internet marketing is STRONGER with a store and creating a store is becoming one of the most profitable and underutilized ideas in Internet marketing (especially for B2B relationship based sellers).  


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Develop an Audience-Centric Content Strategy

Develop an Audience-Centric Content Strategy | Business and Marketing | Scoop.it
An audience centric content strategy begins with a well defined persona analysis prior to keyword search as part of your discovery process.

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Stefano Principato's curator insight, May 1, 2013 10:12 AM

Primary objective in this exercise is to define an audience-centric content strategy. Understanding the relationship between themes that are advertorial, industry informational and highly relevant to your targeted audience’s interests will help you stay focused.

Robin Martin's comment, May 15, 2013 10:43 AM
Wow Marty...your own post is perfect! Our shop is professional/organizational learning within the University of Michigan. We have our own website, catalog and very few social media sites. Actually, we have never even used Google keywords/AdWords on our site. I'm thinking this is a definite no-no. Some of us feel it is not necessary since our customers are internal. What is your take on it?
Martin (Marty) Smith's comment, May 15, 2013 12:09 PM
Robin, first thanks for all the RT love today you ROCK. Now lets talk PPC. Can PPC play an important role inside of the Uof M? Maybe. If you have specific goals around list creation or have something to sell in a fairly immediate way PPC can provide an important dimension to the rest of the relationship building you do. Not sure how or what content you are monetizing, but I could see a "free UofM" study or white paper that would get my email into your list. Once there you could nurture those on your list with segmented drip campaigns. Clearly tagging those from PPC will give you the ability to judge ROI. Feel free to email your specific use case to me Martin.Smith(at)AtlanticBT.com and I will spend some time thinking about IF or HOW PPC might help. Least I can do for your sharing my content with your great tribe of followers :). Marty
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Top 30 Business and Marketing News Sources by Forbes

Top 30 Business and Marketing News Sources by Forbes | Business and Marketing | Scoop.it

 

 


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Robin Good's curator insight, February 28, 2013 5:27 AM


Michael Brenner has put together a useful list of the top 30 news sources you should be following if you are interested in online business and marketing news.


Useful, resourceful. 7/10




P.S.: In my humble opinion, this list is tainted by the author placing the magazine he writes for (Forbes in this case) as the top one in the list. As a curator this is something I suggest to avoid like the pest as it instantly taints your supposedly impartial collector skills with a way too evident marketing effort, which dents significantly into the credibility of the overall list and the on the reputation of the writer.


In my effort to help others recognize effective curation from simple-minded content marketing efforts I feel quite important to highlight such small details, as even though they may appear of no relevance to some people today, they will have enormous importance - in my opinion - in the near future.



Full list: http://www.forbes.com/sites/sap/2013/02/27/curate-this-30-sources-to-keep-you-updated-on-business-and-marketing/



Gaurav Pandey's curator insight, March 6, 2013 5:38 AM

Here's what Robin Good (the original curator) has to say about the article, so you know why no 1 is missing from the list. He's spot on, I'd say : 


Robin Good's insight:

 

Michael Brenner has put together a useful list of the top 30 news sources you should be following if you are interested in online business and marketing news.

 

Useful, resourceful. 7/10

 

 

P.S.: In my humble opinion, this list is tainted by the author placing the magazine he writes for (Forbes in this case) as the top one in the list. As a curator this is something I suggest to avoid like the pest as it instantly taints your supposedly impartial collector skills with a way too evident marketing effort, which dents significantly into the credibility of the overall list and the on the reputation of the writer.

 

In my effort to help others recognize effective curation from simple-minded content marketing efforts I feel quite important to highlight such small details, as even though they may appear of no relevance to some people today, they will have enormous importance - in my opinion - in the near future.

 

 

Full list:http://www.forbes.com/sites/sap/2013/02/27/curate-this-30-sources-to-keep-you-updated-on-business-and-marketing/

 

Sergio Graciano's curator insight, May 27, 2013 9:57 PM

www.loveandshare.us

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The Latest (and most fascinating) Stats on Twitter

The Latest (and most fascinating) Stats on Twitter | Business and Marketing | Scoop.it

Posted by Michael Sebastian for PR Daily.

 

This is what’s happening on Twitter in 2012 so far, the history and the evolution of Twitter.

 

 


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