Anyone can be an influencer.People no longer need to own a TV station to make their voice heard, and neither do they need to be particularly conscious abou (New Blog Post: The 7Cs of Tribal Influence [INFOGRAPHIC]
As the proliferation of the web continues to create more independent and informed consumers, sales and marketing teams have had to evolve their strategies to cater to a generation of consumers that no longer wish to be “sold” to.
The Facebook ROI Mystery This post combines several recent infographics one from my friend Bill Ross @LinchpinSEO and another from @JeffBullas to ask a simple yet complex question. Does Facebook make money.
What if you DON'T create ROI losing social media marketing? The answer to that question is PAIN and then more PAIN. Even if you've failed 100 times my advice is to fail 100 more times, and to reframe your #SMM discussion.
Ways to Reframe Your SMM ROI Thinking
Don't require same ROI from Social as from everything else (go easier).Don't spend less than 10% of your marketing budget on social media.Be generous with conversion funnel attribution (very generous). Don't look for Stimulus - Response curves in social. Invest in social for our FUTURE even if you FAIL now. Failing just means you need to test more. Contests and Games, Games and Contests
Facebook and Social Media Marketing may be a mystery wrapped in an enigma, but stay the course. Keep at it even if it means failiing miserably 100 more times :).
Business 2 Community The 5 Branded Content Channels You Need for Better Discoverability Business 2 Community You probably already have a presence on sites like Facebook and Twitter, but do you have a YouTube channel?
From the article: "To run a sustainable business online you need to create a marketing funnel where you siphon traffic from sources like Google, Facebook, Twitter, and YouTube into your funnel, and create your own traffic source.
What is the one important thing that’s needed to make money online? It’s not just people, traffic, or visitors that make you money online. It’s the relationship and trust you build with your visitors that will make you money online.
To get their names and email addresses, you need to have a really good lead magnet. A lead magnet is a good piece of content like a video, PDF report, or a case study that will help your potential subscriber and will entice him to give you his or her name and email address.
Step 1: Create a blog lead hunter
Your niche blog is a lead hunter that should focus on two things. One is providing valuable and fresh content to your visitors; the other is capturing the names and email addresses of your visitors...
Step 2: Create a squeeze page lead hunter
The sole purpose of this page, which I call a lead magnet, is to capture names and email addresses of visitors...
Step 3: Create a Facebook fan page lead hunter...
Step 4: Driving traffic to the lead hunter pages
- Blog traffic sources...
- Lead magnet traffic sources...
- Facebook Fan page traffic sources...
Step 5: What happens in the funnel?
Now, as you get a steady flow of subscribers from your lead hunters, you need to set your autoresponder with some killer content. Moreover, the combination of honesty and great content will build a strong relationship of trust with your subscribers...
Step 6: Promoting the right product
Make sure you treat your subscribers like friends, and recommend only products or services you think will genuinely help them...
A SpinSnip is moving content from one dimention to another to maximize ROI. SpinSnip Tools is a suite of curation and content marketing tools that help move content within the owned, paid, earned and curated ecosystem increasing return and lowering content creation costs with each SpinSnip.
Your brand and Internet marketing is STRONGER with a store and creating a store is becoming one of the most profitable and underutilized ideas in Internet marketing (especially for B2B relationship based sellers).
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.