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Current news, tips and trends for business and marketing
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The Content Marketing Mix [INFOGRAPHIC]

The Content Marketing Mix [INFOGRAPHIC] | Business and Marketing | Scoop.it
As the proliferation of the web continues to create more independent and informed consumers, sales and marketing teams have had to evolve their strategies to cater to a generation of consumers that no longer wish to be “sold” to.

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, July 16, 2013 9:56 AM

Working on a business plan for a suite of publishing tools called SpinSnip and found this post and graphic from the inbound marketing team at Pardot (didn't know they were purchased by SalesForce...interesting) helpful. 

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Content Marketing's Definitive Formula [graphic]

Content Marketing's Definitive Formula [graphic] | Business and Marketing | Scoop.it
Content Marketing has been remarkably exposed over marketers’ activities the last couple of years. However, companies seem to struggle upon the development

Via Martin (Marty) Smith
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Russ Merz, Ph.D.'s curator insight, March 23, 2013 9:19 AM

The tricky part is step #3--"Identifying Topic and Message". The rest is pretty standard tactical planning procedure.

Esther L's comment, March 24, 2013 9:15 AM
Step #3 is the tricky one but also the most interesting to marketers. That's were the good marketers knowledge of the product, the customer, analysis and results interpretation comes into place.
Mike Ellsworth's curator insight, March 24, 2013 4:16 PM

I think the most important step in this formula is the one most often ignored: 

Step 2. Determine Objectives.