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First Example of A SpinSnip [New Content Marketing Tool]

First Example of A SpinSnip [New Content Marketing Tool] | Business and Marketing | Scoop.it

A SpinSnip is moving content from one dimention to another to maximize ROI. SpinSnip Tools is a suite of curation and content marketing tools that help move content within the owned, paid, earned and curated ecosystem increasing return and lowering content creation costs with each SpinSnip. 


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Andrew Johnson's curator insight, July 18, 2013 3:55 AM

Another example of the convergence of marketing and technology.

increaseyourtrade.com's curator insight, July 18, 2013 12:43 PM

Well worth following this up. A tool kit for marketeers with 5 elements starting with content.

Martin (Marty) Smith's comment, July 18, 2013 5:28 PM
Well said Increase Your Trade! Going to steal, "A Tool Kit For Marketers With 5 Elements Starting With Content" Thanks. M
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Not blogging? 10 Stats Explain Why You Should START

Not blogging? 10 Stats Explain Why You Should START | Business and Marketing | Scoop.it

If your online marketing matters to you at all BLOG. If you are not blogging you are nuts and this post explains 10 reasons why. Here are my blog:

ScentTrail Marketing (http://scenttrail.blogspot.com )

Martin Marty Smith (http://www.martinmartysmith.com )

M


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Develop an Audience-Centric Content Strategy

Develop an Audience-Centric Content Strategy | Business and Marketing | Scoop.it
An audience centric content strategy begins with a well defined persona analysis prior to keyword search as part of your discovery process.

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Stefano Principato's curator insight, May 1, 2013 10:12 AM

Primary objective in this exercise is to define an audience-centric content strategy. Understanding the relationship between themes that are advertorial, industry informational and highly relevant to your targeted audience’s interests will help you stay focused.

Robin Martin's comment, May 15, 2013 10:43 AM
Wow Marty...your own post is perfect! Our shop is professional/organizational learning within the University of Michigan. We have our own website, catalog and very few social media sites. Actually, we have never even used Google keywords/AdWords on our site. I'm thinking this is a definite no-no. Some of us feel it is not necessary since our customers are internal. What is your take on it?
Martin (Marty) Smith's comment, May 15, 2013 12:09 PM
Robin, first thanks for all the RT love today you ROCK. Now lets talk PPC. Can PPC play an important role inside of the Uof M? Maybe. If you have specific goals around list creation or have something to sell in a fairly immediate way PPC can provide an important dimension to the rest of the relationship building you do. Not sure how or what content you are monetizing, but I could see a "free UofM" study or white paper that would get my email into your list. Once there you could nurture those on your list with segmented drip campaigns. Clearly tagging those from PPC will give you the ability to judge ROI. Feel free to email your specific use case to me Martin.Smith(at)AtlanticBT.com and I will spend some time thinking about IF or HOW PPC might help. Least I can do for your sharing my content with your great tribe of followers :). Marty
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Content Marketing's Definitive Formula [graphic]

Content Marketing's Definitive Formula [graphic] | Business and Marketing | Scoop.it
Content Marketing has been remarkably exposed over marketers’ activities the last couple of years. However, companies seem to struggle upon the development

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Russ Merz, Ph.D.'s curator insight, March 23, 2013 9:19 AM

The tricky part is step #3--"Identifying Topic and Message". The rest is pretty standard tactical planning procedure.

Esther L's comment, March 24, 2013 9:15 AM
Step #3 is the tricky one but also the most interesting to marketers. That's were the good marketers knowledge of the product, the customer, analysis and results interpretation comes into place.
Mike Ellsworth's curator insight, March 24, 2013 4:16 PM

I think the most important step in this formula is the one most often ignored: 

Step 2. Determine Objectives.


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The Content Marketing Mix [INFOGRAPHIC]

The Content Marketing Mix [INFOGRAPHIC] | Business and Marketing | Scoop.it
As the proliferation of the web continues to create more independent and informed consumers, sales and marketing teams have had to evolve their strategies to cater to a generation of consumers that no longer wish to be “sold” to.

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Martin (Marty) Smith's curator insight, July 16, 2013 9:56 AM

Working on a business plan for a suite of publishing tools called SpinSnip and found this post and graphic from the inbound marketing team at Pardot (didn't know they were purchased by SalesForce...interesting) helpful. 

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5 Branded Content Channels Tor Better Discoverability and SEO

5 Branded Content Channels Tor Better Discoverability and SEO | Business and Marketing | Scoop.it
Business 2 Community
The 5 Branded Content Channels You Need for Better Discoverability
Business 2 Community
You probably already have a presence on sites like Facebook and Twitter, but do you have a YouTube channel?

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Martin (Marty) Smith's curator insight, June 24, 2013 6:52 PM

Agree weaving these 5 ideas together creates more power than either alone. The key is in the weaving not the "either or" approach we tend to take. You can't eliminate one of these ideas (blogging say) without the whole being significantly LESS than it was WITH that idea on board.

Virtually every one of these signals is an important SEO "confirmation signal" to though this article doesn't get into the many SEO benefits of weaving awards with blogs posts and strong support from social rating sites (StumbleUpon, Digg, Delicious).

Do all of these things well and your website gets discovered. Do some of them well and you leave money on the table.

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SEO and The New Now

SEO and The New Now | Business and Marketing | Scoop.it

Thinking of the increasing importance of NOW I set out in search of the New Now. The New Now changes the way we think about content.

 

Instead of working from evergreeen conent OUT to NOW we must move backwards because NOW is the biggest gear in any content marketing engine now. This piece explores the implications of the New Now on SEO and content marketing. 


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Creating An Enterprise Content Marketing Strategy

Creating An Enterprise Content Marketing Strategy | Business and Marketing | Scoop.it
There’s no doubt that communicators are in content overdrive these days. Content is the fuel for social conversation, search engine visibility and e-mail campaigns. Potential customers seek educati...

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Martin (Marty) Smith's curator insight, February 25, 2013 11:36 AM

How Tos of An Enterprise Content Marketing Strategy
This article is a little on the dry side for my taste. Dry doesn't mean it is inaccurate. As content marketing becomes an enterpise idea we are seeing a trend of posts about how to control it, how to scheudle greatness. 

Good luck with that. I agree with the concept of thinking strategically about content marketing even as I know the best way to make it pay is to do it, to love sharing your most important and intimate truths.

Sure there is a role for caution and careful planning, but make sure you don't squeeze out the juice you try to drink. Leave some room for "magic happens here" and adopt some of these ideas. Remember you get better at anything BY DOING IT and you become great only when you risk real things, things that can be LOST and can hurt in their losing.