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Current news, tips and trends for business and marketing
Curated by Gregg Breward
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Rescooped by Gregg Breward from BI Revolution
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Social Media Greatness In 5 Easy Steps [infographic]

Social Media Greatness In 5 Easy Steps [infographic] | Business and Marketing | Scoop.it

Marty Note
I wish consistent greatness was as easy to follow as this or any blueprint. I like every idea expressed here, but there is a certain serendipity to greatness that is hard to capture. I do believe practicing like you want to play increases your chances of discovering the magic serendipity, which I realize makes it sound less like serendipity :), but there you have it :).M 

Note:
This Infographic is one of the top Scoops from Curation Revolution (http://www.scoop.it/t/curation-revolution ).

 


Via Martin (Marty) Smith
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Randy Hilarski's curator insight, July 26, 2013 11:59 AM

How to build great content!

Rescooped by Gregg Breward from Peer2Politics
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10 Ideas Driving The Future Of Social Entrepreneurship

10 Ideas Driving The Future Of Social Entrepreneurship | Business and Marketing | Scoop.it
The 10th Annual Skoll World Forum, which brought together several hundred of the world’s leading social entrepreneurs to Oxford, has just wrapped for another year.

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malek's curator insight, April 29, 2013 9:07 AM

social intrapreneur: a turning point

Martin (Marty) Smith's comment, May 1, 2013 9:06 AM
Thanks for Rescoop Gregg and let's hope Malek is right about the turning point for social entrepreneurs since I am betting my 401k on CureCancerStarter.org :). Marty
Rescooped by Gregg Breward from Social Marketing Revolution
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3 S's of Social Media: Setup, Strategize and Schedule [Infographic]

3 S's of Social Media: Setup, Strategize and Schedule [Infographic] | Business and Marketing | Scoop.it

How do you set up social media campaigns? Use the 3 S's: Setup, Strategize (and watch Key Performance Indicaors KPIs) and schedule. 


Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, March 8, 2013 9:35 PM

Cool, helpful infograpic about how to set up your social media campaigns. Our process is 10% different. Excellent. 

John van den Brink's curator insight, March 9, 2013 10:16 AM

Great Infographic

Jesús Hernández's comment, March 9, 2013 11:27 AM
Great!!!
Rescooped by Gregg Breward from BI Revolution
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The Facebook Conundrum - Does Facebook Make Money?

The Facebook Conundrum - Does Facebook Make Money? | Business and Marketing | Scoop.it

The Facebook ROI Mystery
This post combines several recent infographics one from my friend Bill Ross  @LinchpinSEO and another from @JeffBullas to ask a simple yet complex question. Does Facebook make money. 

I hate answering questions in the negative, but I can't see other way to answer this one. I called on a piece I wrote over a year ago - Social Media Marketing The Most Important ROI ( http://www.atlanticbt.com/blog/social-media-marketing-the-most-valuable-roi/) to answer in the negative. 

What if you DON'T create ROI losing social media marketing? The answer to that question is PAIN and then more PAIN. Even if you've failed 100 times my advice is to fail 100 more times, and to reframe your #SMM discussion. 

Ways to Reframe Your SMM ROI Thinking

Don't require same ROI from Social as from everything else (go easier).Don't spend less than 10% of your marketing budget on social media.Be generous with conversion funnel attribution (very generous). Don't look for Stimulus - Response curves in social. Invest in social for our FUTURE even if you FAIL now. Failing just means you need to test more. Contests and Games, Games and Contests


Facebook and Social Media Marketing may be a mystery wrapped in an enigma, but stay the course. Keep at it even if it means failiing miserably 100 more times :). 


Via Martin (Marty) Smith
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Rescooped by Gregg Breward from Curation Revolution
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SEO and The New Now

SEO and The New Now | Business and Marketing | Scoop.it

Thinking of the increasing importance of NOW I set out in search of the New Now. The New Now changes the way we think about content.

 

Instead of working from evergreeen conent OUT to NOW we must move backwards because NOW is the biggest gear in any content marketing engine now. This piece explores the implications of the New Now on SEO and content marketing. 


Via Martin (Marty) Smith
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