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Current news, tips and trends for business and marketing
Curated by Gregg Breward
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The Ultimate Guide to SEO for E-commerce Websites

The Ultimate Guide to SEO for E-commerce Websites | Business and Marketing | Scoop.it
There’s no question that ranking higher than your competitors on Google is a must. But, what if you don’t know the SEO tips and tricks that will get your e-commerce site to the top?

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, August 7, 2013 11:29 AM

Great KISSmetrics post on SEO for Ecom. 

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5 Branded Content Channels Tor Better Discoverability and SEO

5 Branded Content Channels Tor Better Discoverability and SEO | Business and Marketing | Scoop.it
Business 2 Community
The 5 Branded Content Channels You Need for Better Discoverability
Business 2 Community
You probably already have a presence on sites like Facebook and Twitter, but do you have a YouTube channel?

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Martin (Marty) Smith's curator insight, June 24, 2013 6:52 PM

Agree weaving these 5 ideas together creates more power than either alone. The key is in the weaving not the "either or" approach we tend to take. You can't eliminate one of these ideas (blogging say) without the whole being significantly LESS than it was WITH that idea on board.

Virtually every one of these signals is an important SEO "confirmation signal" to though this article doesn't get into the many SEO benefits of weaving awards with blogs posts and strong support from social rating sites (StumbleUpon, Digg, Delicious).

Do all of these things well and your website gets discovered. Do some of them well and you leave money on the table.

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How and WHEN Links Help or HURT Your SEO.

How and WHEN Links Help or HURT Your SEO. | Business and Marketing | Scoop.it

Links are Born Equal
Some links come from pages that don't help your SEO (described on the left). Some links REALLY help your SEO (those from PR4 or above websites) and others hurt your SEO (links from spammy neighborhoods or link farms).

Post Panda a link from a PR8 or PR9 website could hurt to if it is all alone. A single link with the proper anchor text from such a highly ranked website must have social signals. Without Facebook likes, shares and other links that PR9 site will stick out like a sore thumb.

 


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SEO and The New Now

SEO and The New Now | Business and Marketing | Scoop.it

Thinking of the increasing importance of NOW I set out in search of the New Now. The New Now changes the way we think about content.

 

Instead of working from evergreeen conent OUT to NOW we must move backwards because NOW is the biggest gear in any content marketing engine now. This piece explores the implications of the New Now on SEO and content marketing. 


Via Martin (Marty) Smith
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5 Ways to Improve B2B SEO Conversion Rates & Benchmarking Data

5 Ways to Improve B2B SEO Conversion Rates & Benchmarking Data | Business and Marketing | Scoop.it

-How do you define conversion?


-How do you use benchmark data?


For this article, I want to look deeper into the improvement of conversion rates for the B2B website. The two questions above are starting points.

Here are five recommendations for B2B search engine marketers who seek to improve conversion rates and leverage benchmark data.

 


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Wesley Lipsius's curator insight, December 14, 2012 6:31 AM

De 5 wegen om B2B SEO conversie rates te verbeteren. In dit schema kunt u zien welke punten er belangrijk zijn om uw conversie te verhogen. Waardoor u een hogere pagerank zult verwachten.

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Not blogging? 10 Stats Explain Why You Should START

Not blogging? 10 Stats Explain Why You Should START | Business and Marketing | Scoop.it

If your online marketing matters to you at all BLOG. If you are not blogging you are nuts and this post explains 10 reasons why. Here are my blog:

ScentTrail Marketing (http://scenttrail.blogspot.com )

Martin Marty Smith (http://www.martinmartysmith.com )

M

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Google's Collateral Damage: SEO Cat & Mouse Game

Google's Collateral Damage: SEO Cat & Mouse Game | Business and Marketing | Scoop.it

Great infographic showing the cascading waterfall of SEO and Google's river responds to a changing Internet.

 

 


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Martin (Marty) Smith's curator insight, June 14, 2013 8:53 PM

Great infogrpahic of Google's waterfall of changes and their consequence on SEO and Internet marketing.


Robin Martin's comment, June 18, 2013 9:17 PM
Thanks for sharing Marty!
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E-commerce SEO Tips {Infographic}

E-commerce SEO Tips {Infographic} | Business and Marketing | Scoop.it
If you have an e-commerce website, it is most important for you to grab the attention of lots of visitors and turn them into potential customers. To attract huge traffic on your e-Commerce website,...

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Martin (Marty) Smith's curator insight, April 19, 2013 9:02 PM

Helpful and well stated New SEO tips in this infographic. 

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Storytelling Is The New SEO

Google Panda and Penguin algorithm changes have a secret implication - that content is truly and finally KING. Not all content is equal. Some content has higher engagement potential.

Storytellig Is The New SEO discusses how leading online storytellers such as RIE.com and Patagonia.com weave stories into their website, communication and marketing.

Developing a gamification layer is key to making stories resonate over time. SEO is the New Storytelling discusses how to create three types of gamification: Active, Passive and Real Time.

Presentation was created for Raleigh SEO Meetup: http://www.meetup.com/RaleighSEO/ on Tuesday 3.26 and will be broadcast live via a Google Hangout.

Join Google Hangout here: https://plus.google.com/events/c46hqgi89ig21oef90qafggoiho  ;

 

And yes, SEO is the great white whale :).

COOL, tendingn on SlideShare with over 2,000 views in a day! LIVE tomorrow night. 



Via Martin (Marty) Smith, Gerrit Bes
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Parker Donat's curator insight, April 9, 2013 6:53 PM

I'm a huge fan of this Slide by Marty Smith. 

Martin (Marty) Smith's comment, April 10, 2013 10:46 AM
Thanks Lisa, Jonny and Parker. You guys ROCK :). Marty
Martin (Marty) Smith's comment, April 10, 2013 10:47 AM
Thaks to the "other Martin" too. Martin Sturmer ROCKS too.