Business and Mark...
Follow
Find tag "ROI"
11.0K views | +2 today
Business and Marketing
Current news, tips and trends for business and marketing
Curated by Gregg Breward
Your new post is loading...
Your new post is loading...
Rescooped by Gregg Breward from Startup Revolution
Scoop.it!

First Example of A SpinSnip [New Content Marketing Tool]

First Example of A SpinSnip [New Content Marketing Tool] | Business and Marketing | Scoop.it

A SpinSnip is moving content from one dimention to another to maximize ROI. SpinSnip Tools is a suite of curation and content marketing tools that help move content within the owned, paid, earned and curated ecosystem increasing return and lowering content creation costs with each SpinSnip. 


Via Martin (Marty) Smith
more...
Andrew Johnson's curator insight, July 18, 2013 3:55 AM

Another example of the convergence of marketing and technology.

increaseyourtrade.com's curator insight, July 18, 2013 12:43 PM

Well worth following this up. A tool kit for marketeers with 5 elements starting with content.

Martin (Marty) Smith's comment, July 18, 2013 5:28 PM
Well said Increase Your Trade! Going to steal, "A Tool Kit For Marketers With 5 Elements Starting With Content" Thanks. M
Rescooped by Gregg Breward from BI Revolution
Scoop.it!

The Facebook Conundrum - Does Facebook Make Money?

The Facebook Conundrum - Does Facebook Make Money? | Business and Marketing | Scoop.it

The Facebook ROI Mystery
This post combines several recent infographics one from my friend Bill Ross  @LinchpinSEO and another from @JeffBullas to ask a simple yet complex question. Does Facebook make money. 

I hate answering questions in the negative, but I can't see other way to answer this one. I called on a piece I wrote over a year ago - Social Media Marketing The Most Important ROI ( http://www.atlanticbt.com/blog/social-media-marketing-the-most-valuable-roi/) to answer in the negative. 

What if you DON'T create ROI losing social media marketing? The answer to that question is PAIN and then more PAIN. Even if you've failed 100 times my advice is to fail 100 more times, and to reframe your #SMM discussion. 

Ways to Reframe Your SMM ROI Thinking

Don't require same ROI from Social as from everything else (go easier).Don't spend less than 10% of your marketing budget on social media.Be generous with conversion funnel attribution (very generous). Don't look for Stimulus - Response curves in social. Invest in social for our FUTURE even if you FAIL now. Failing just means you need to test more. Contests and Games, Games and Contests


Facebook and Social Media Marketing may be a mystery wrapped in an enigma, but stay the course. Keep at it even if it means failiing miserably 100 more times :). 


Via Martin (Marty) Smith
more...
No comment yet.