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Business and Marketing
Current news, tips and trends for business and marketing
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Rescooped by Gregg Breward from Curation Revolution!

5 Reasons Every Online Business Should Have A Store

5 Reasons Every Online Business Should Have A Store | Business and Marketing |

After creating the Story of Cancer Store ( ;) in a matter of days I learned 5 valuable "New Ecommerce" lessons including:

1. Everyone Should Have A Store.

2. Stores Are Easy.

3. Stores Are Visual.

4. Stores Tell Stories.

5. Stores Are Fun.

Your brand and Internet marketing is STRONGER with a store and creating a store is becoming one of the most profitable and underutilized ideas in Internet marketing (especially for B2B relationship based sellers).  

Via Martin (Marty) Smith
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Rescooped by Gregg Breward from Marketing Revolution!

Develop an Audience-Centric Content Strategy

Develop an Audience-Centric Content Strategy | Business and Marketing |
An audience centric content strategy begins with a well defined persona analysis prior to keyword search as part of your discovery process.

Via digitalassetman, Brian Yanish -, Martin (Marty) Smith
Stefano Principato's curator insight, May 1, 2013 10:12 AM

Primary objective in this exercise is to define an audience-centric content strategy. Understanding the relationship between themes that are advertorial, industry informational and highly relevant to your targeted audience’s interests will help you stay focused.

Robin Martin's comment, May 15, 2013 10:43 AM
Wow Marty...your own post is perfect! Our shop is professional/organizational learning within the University of Michigan. We have our own website, catalog and very few social media sites. Actually, we have never even used Google keywords/AdWords on our site. I'm thinking this is a definite no-no. Some of us feel it is not necessary since our customers are internal. What is your take on it?
Martin (Marty) Smith's comment, May 15, 2013 12:09 PM
Robin, first thanks for all the RT love today you ROCK. Now lets talk PPC. Can PPC play an important role inside of the Uof M? Maybe. If you have specific goals around list creation or have something to sell in a fairly immediate way PPC can provide an important dimension to the rest of the relationship building you do. Not sure how or what content you are monetizing, but I could see a "free UofM" study or white paper that would get my email into your list. Once there you could nurture those on your list with segmented drip campaigns. Clearly tagging those from PPC will give you the ability to judge ROI. Feel free to email your specific use case to me Martin.Smith(at) and I will spend some time thinking about IF or HOW PPC might help. Least I can do for your sharing my content with your great tribe of followers :). Marty