It's said an ounce of prevention is worth a pound of cure. In the case of your AdWords efforts, it's a bit more like: a few hours of research is worth hundreds of thousands of dollars. Negative keywords are easy to overlook, but can be critical to find...
Since its first use in 2007, the hashtag has spread from Twitter to almost all major social media networks, including Facebook, Instagram, Google+, YouTube, and even Vine. With hashtags pervasive everywhere, we wanted to take a look again at how your brand can use hashtags with success, on any kind of social media.
2013 was a great year for social media but a somewhat forgettable one for online security, with a series of high-profile software glitches and exploits causing a lot of damage, both in reputations and finances, throughout the year.
Consider Twitter, for example. A hacked Associated Press (@AP) tweet that reported an explosion in the White House and an injured President Obama triggered an immediate collapse in the stock market costing hundreds of millions of dollars.
Sure, the exploit was quickly rectified and calm resorted, but the event shined a light on the sheer power of Twitter to move markets on news, even if it was falsified. Target, Amazon, NASDAQ and others also had major technical snafus in 2013, and this visual from Cast Software takes a closer look at last year’s biggest software disasters....
Preparation is important, just as Mick wrote in his previous posts, but to be able to “pack the seats” and get maximum webinar ROI, you need to promote it. Fortunately, the Internet offers many great sites where you can display your message and target it at the right audience.
There are tons of apps and online tools available that can turn you into a Twitter rockstar. But with so many choices, it can be tough to know which tool is the best one to use to meet your particular needs. I've been there and done that myself. I've poked around, searching for different metrics…
It seems these days that everybody has a Facebook page, whether it is a personal, business or fan page. Even though you may have established a Facebook page for your business or website, there is no guarantee…
Is your company performing content marketing correctly? Is your brand a publisher? Are you totally lost with my line of thought here? If so, let me back up. It wasn’t until a few years ago that the term “content marketing” started to go mainstream.
This is why I created a short segment I'd like to call, “Professional Blogging Success: 10 Unconventional Tips to Build Your Business” in order to help guide those that are seeking to gain an edge on the competition.
If your company (small business) is feeling a bit skeptical about Social Media Marketing, and whether or not it’s worth the effort, then the following infographic highlights 10 reasons why it may be working better than you realise.
From apps to social media to mobile payment processing, doing business in the digital age means staying on top of new trends in technology. But with so many trends to keep track of, it’s easy for businesses to get lost in the shuffle....
Social media is 24/7. Someone is always tweeting, posting on Facebook, or uploading a new picture to instagram. However, for social media managers and businesses alike, this can be quite of a challenge.
Business owners and marketers have discovered the power of using Pinterest for business but have questions on how to best utilize it. Listen in as I answer one online business owner’s questions about getting started with Pinterest.
Good tips for those looking to market their business on Pinterest!
LinkedIn can be the best tool for building your brand. I have written several articles about LinkedIn, and they often generate the most comments. Here are the highlights of my LinkedIn advice from previous articles, along with additional tips and tricks, many of which remain unspoken by the people at LinkedIn. With this checklist in hand, you can make your LinkedIn profile your best personal branding tool. These little-known, often-overlooked and seemingly counterintuitive tips deliver big results with minimal effort....
Learn how understanding psychology of Maslow's Hierarchy of Needs can help you in marketing on social media. When you’re running marketing campaigns on social media platforms or trying to better understand the consumer decision making process, knowing Maslow’s Hierarchy of Needs and a little bit of psychology definitely helps you get into the minds of your customers. Don’t forget that to learn is to earn!
Here is a great infographic depicting Maslow’s Hierarchy of Needs and social media by Lombok Design and SMTT:
Twitter is changing, become public and is verging on visual. Here are 11 rules for powerful Twitter marketing to increase brand awareness, leads and sales.
I remember when I joined in 2008, that the rules of engagement were just about fun and frivolity. It was a playground for social media enthusiasts that were exploring and pushing the boundaries. It was about having conversations with people all over the world. That still happens.
There were only 4 million people on the platform when I began and using it for marketing was not considered. We were all just playing. Today with mass media embracing it for TV, real time breaking news, distributing content and viral marketing the bird has muscled up.
With its increased maturity the rules have become clearer and its marketing power obvious. Here are some essential rules for Powerful twitter marketing to increase brand awareness, leads and sales....
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.