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Small Business Internet Marketing: Social Media Acronyms 2.0

Small Business Internet Marketing: Social Media Acronyms 2.0 | Business and Marketing Tips | Scoop.it
Having an understanding of the key social media acronyms can positively affect your small business Internet marketing strategy.

Via The Fish Firm
Jared Hawkins's insight:

Social media really helps businesses excel

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ZXhost US's comment, April 14, 2013 9:55 PM
nice article, keep it up
dainawill's comment, April 20, 2013 2:29 AM
nice article

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How to Improve Your Social Media Calls to Action

How to Improve Your Social Media Calls to Action | Business and Marketing Tips | Scoop.it

Excerpted from article by Heidi Cohen published on Social Media Examiner:
"Here are seven steps for crafting calls to action to get your social community to do what you’d like them to and transform your social media marketing to get the results you want.

#1: Determine What You Want Prospects to Do:
Your call to action should encourage readers to engage with you further.
Make readers an offer they want. You can consider offering white paper downloads, ebooks, ongoing emails, discount coupons and/or free consultations.

#2: Create a Great Hook:
You’ll need to answer the question, “What’s in it for me?” This is what your prospects want to know.
And your request must make sense to them. This means not asking prospects to purchase if they’re still in an information-gathering mode.

#3: Motivate Prospects to Act:
Remember, you want to give your readers a reason to act.
Provide sense of urgency. Make people an offer they can’t refuse. Give them a one-time offer to encourage a response. Realize, however, they may only buy when you provide coupons going forward.

#4: Optimize Your Call to Action:
Like other aspects of your content, formatting matters! Here are some points to consider.
- Use a contextually relevant presentation;
- Make your call to action stand out visually;
- Qualify your offer;
- Limit selection choices;
- Place calls to action in multiple locations on your pages;
- Keep calls to action above the fold;
- Put call-to-action options in order of importance;
- Include social sharing.

#5: Maintain a Consistent Presentation on Landing Pages:
This is one of the biggest reasons calls to action don’t work. Send prospects to the appropriate step in the purchase process.
Make sure you use the same wording and graphics. The goal is to show continuity. Don’t let the reader think that you’ve sent them to the wrong place or they’ll leave.

#6: Test to Maximize Results:
Every element of your call to action can be tested. When testing, only modify one factor at a time or you won’t know what caused the change.

#7: Measure Results:
How can you measure your results? You want to track the impact of your social media calls to action back to your original objectives. Here are some metrics to track:
- Impressions;
- Click-throughs;
- Click-through rate;
- Completions;
- Completion rate..."

Each step is analyzed with detailed information. Read full article here:
http://www.socialmediaexaminer.com/how-to-improve-your-social-media-calls-to-action/


Via Giuseppe Mauriello
Jared Hawkins's insight:

This article has a great insight towards the social media and how you would want to do it. It's interesting because this really helps you finish your business ideas.

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Mary Anne Hahn's curator insight, May 4, 2013 8:32 AM

Your marketing goes nowhere without an effective call to action.

Mr Branson's curator insight, May 5, 2013 9:13 AM

A great article. Social Media is the online promotional tool that communicates or presents you or your business locally, nationally or globally. http://www.infogurushop.com It has now become a central part of  daily business and most business onwers will discover multi-tasking and updating all your social media outlets plus run a website and business are not easy.

Liz Wilson's curator insight, May 5, 2013 2:07 PM

How much time do copywriters give to crafting the best CTAs? Great tips here to do better.

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Five secrets to winning more sales

Five secrets to winning more sales | Business and Marketing Tips | Scoop.it
Your success will be determined by your ability to generate revenue and sell, not just your products and services, but also yourself (Do you have other tips to add?
Jared Hawkins's insight:

This shows that you really need to try and relate to the customer you are trying to make a sale to.

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Rescooped by Jared Hawkins from The Marketing Technology Alert
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Build a Customer-Centric Marketing Automation Strategy - Profs

Build a Customer-Centric Marketing Automation Strategy - Profs | Business and Marketing Tips | Scoop.it

Synopsis...

 

We ought to challenge ourselves to bring a customer-centric approach to marketing automation. Marketing automation should make our lead- and customer-related decisions easier, not more cluttered.

 

In B2B marketing, a lead first becomes known to you usually by completing a form of some sort. It could be an inquiry form, a content download, or any similar opt-in. The information gleaned from that first conversion gives you a foundation on which to build an understanding of that lead's persona.

Even if you have a crystal clear understanding of your buyer personas, and relevant content for your campaigns, a customer-centric marketing automation strategy has to be agile enough to adapt to a person's needs over time.

 

You should understand for each of your personas which actions indicate that a person has moved into a different stage of the decision process—what we at HubSpot call the "customer lifecycle."

 

Personas as well as lifecycle stages are important to a well-rounded and customer centric marketing automation strategy. Triggering off of individual actions alone disregards the bigger picture. For each marketing automation campaign, you need to know who you're communicating with, what's important to them, and where they are in their decision process.

 


Via iNeoMarketing
Jared Hawkins's insight:

This article is very interesting in the aspect of Customer-Centric market. Especially how they explain the buyers interests.

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iNeoMarketing's curator insight, May 2, 2013 11:32 AM

This synopsis just gives a flavor of the complete article, something that you definitely want to click through and absorb. It's the smartest approach to take when designing your MAP to fit your needs.


  • See the article at www.marketingprofs.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
Rescooped by Jared Hawkins from Public Relations & Social Media Insight
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Social media doesn't work for Small Businesses? | Intelligent Head Quarters

Social media doesn't work for Small Businesses? | Intelligent Head Quarters | Business and Marketing Tips | Scoop.it

...About 61% of small businesses don’t see any return on investment on their social-media activities, according to a survey from Manta, a social network for small businesses. Yet, almost 50% say they’ve increased their time spent on social media, and only 7% have decreased their time.

 

What businesses are trying to get out of social media: 36% said their goal was to acquire and engage new customers, 19% said to gain leads and referrals, and 17% said to boost awareness. Facebook was most cited as the hardest to maintain social-media platform, according to the survey.”

 

While the stats give food for thought, is it true to say that social media does not work? Magda Hercheui from the guardian writes: “Social media platforms have huge potential to foster innovation in businesses of any size. They offer a space in which companies and individuals can benefit from having access to creative clusters of professionals who are willing to share their ideas. However, this creative stock of ideas is very difficult to properly exploit, because there is also a huge level of fragmentation: the conversations are going on everywhere, all the time, and it can seem that you need significant resources to explore these virtual spaces properly.”...


Via Jeff Domansky
Jared Hawkins's insight:

This article shows that social media doesn't really benefit those small businesses that keep our economy running, but instead they benefit the large business chains like McDonalds and Microsoft. We need these small businesses to survive. They are the back-bone of our society.

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Jeff Domansky's curator insight, April 21, 2013 4:00 PM

If it's not working, you're doing it wrong  or you need help.

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DO THE HARLEM SHAKE (ORIGINAL)

People were asking for the full version so here it is. Plus, it deserves it's own video. SONG NAME: Harlem Shake - Baauer *ALL COPYRIGHTS go to Baauer or who...
Jared Hawkins's insight:

Very cool dance

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Rescooped by Jared Hawkins from Business Improvement
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6 Small Business Time Management Tips to Increase Productivity

6 Small Business Time Management Tips to Increase Productivity | Business and Marketing Tips | Scoop.it

Via Daniel Watson
Jared Hawkins's insight:

Very smart tips

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Sigrid de Kaste's curator insight, April 10, 2013 10:45 PM

Is it a 'gift' or a personlity trait, or can we all 'learn' it? Time Management is an immense strain on a lot of business owners

Here some worth while tips for you

claire butterworth's curator insight, April 16, 2013 4:23 AM

A key skill, that every business owner needs to master for the sake of their business, is the skill to make inspiring formal and informal presentations.

 

The secret to making really good presentations, is to understand and practice the six fundamental elements, that every presentation must address in order to be of value to the audience.

add your insight...

Charlie Gilkey's curator insight, November 10, 2014 11:45 AM

There's more and more both anecdotal evidence and research coming out to show that writing your plan helps you solidify and encode what needs to be done better than just typing it out.

 

Then again, typing it out is far superior to having it roll around in your brain forever.

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How to Use Twitter for Business and Marketing

How to Use Twitter for Business and Marketing | Business and Marketing Tips | Scoop.it

Read an updated checklist of everything your business needs to do on Twitter and start seeing great results.

Jared Hawkins's insight:

Using Twitter for your business could possibly be the best social media site to use, there are so many users on that site, almost every show these days uses hashtags and tries to get their viewers to follow them on it. And quite frankly it works, people learn about when the next show is on and when they can watch it locally.

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10 Ideas to Make Boring B2B Social Media Posts Captivating | Social Media B2B

10 Ideas to Make Boring B2B Social Media Posts Captivating | Social Media B2B | Business and Marketing Tips | Scoop.it
B2B companies use social media to get found and connect with their prospects. These 10 ideas help remarkable content get discovered, clicked and shared.

 

Digest...

 

With the right content in mind, on paper and on screen, how do you make sure that your content is found, read and shared by your audience? Start by making it remarkable! Here are 10 ideas for make it captivating:


1. Use Keywords in the Headline

2. Use Adjectives in the Headline

3. Find a Compelling Image

4. Don’t Talk about Your Products

5. Solve Prospects’ Business Problems

6. Share Customer Stories

7. Use Video

8. Experiment with Different Formats

9. Use Subheads to Make it Scannable

10. Remember Social Networks


Via iNeoMarketing
Jared Hawkins's insight:

This is a great, it shows some very useful tips for making your social media page or site pop out! When making your page, you need to use things that will really catch the readers attention, you need to appeal to all versions of customers.

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iNeoMarketing's curator insight, May 2, 2013 11:07 AM

Great ideas that you can  start implementing today! Click through for deeper description behind all 10.


  • See the article at socialmediab2b.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
MTD's curator insight, May 2, 2013 11:31 AM

If you don't grab attention NOW with social media posts you don't get it at all. Take a look at these rules and see how you could adapt them to your  social media habits. Do they make a difference?

Dean Ara's curator insight, May 2, 2013 2:06 PM

A good formula to follow...

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7 Easy To Implement Social Media Marketing Tips

7 Easy To Implement Social Media Marketing Tips | Business and Marketing Tips | Scoop.it
Using social media for internet marketing can be a huge success if certain things are take care of. Lets check out some basic social media marketing tips.
Jared Hawkins's insight:

Social media can be the backbone of your business. It helps you get your name out and all of your products. Take Coca-cola for example, they are on every social media site there is, and they also thrive in our economy. They have taken over the soda industry, and are one of the most successful businesses there is. They also took advantage of the social media aspect right when they could.

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How To Start Marketing Your Business (A 3-Month Plan)

How To Start Marketing Your Business (A 3-Month Plan) | Business and Marketing Tips | Scoop.it

You just launched your new small business. Congrats! But now what? You’ve got a great website and you’re ready to start selling widgets or generating new leads. You’re ready to start making money. You know the internet is gonna be a huge part of that. You know you need to be visible online where potential customers can find you. But how? Four years ago, I wrote a post for Small Business Trends with a suggested process for launching a new business and marketing it online. It’s time to update that post and talk about… How To Start Marketing Your Business (A 3-Month Plan)... This is a nice, practical blueprint to get your small business started in social marketing.


Via Jeff Domansky
Jared Hawkins's insight:

This article is awesome because it shows you how to start marketing your business

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Rescooped by Jared Hawkins from Modern Marketer
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Small Business Internet Marketing: Social Media Acronyms 2.0

Small Business Internet Marketing: Social Media Acronyms 2.0 | Business and Marketing Tips | Scoop.it
Having an understanding of the key social media acronyms can positively affect your small business Internet marketing strategy.

Via The Fish Firm
Jared Hawkins's insight:

Social media really helps businesses excel

more...
ZXhost US's comment, April 14, 2013 9:55 PM
nice article, keep it up
dainawill's comment, April 20, 2013 2:29 AM
nice article