Excerpted from article by Heidi Cohen published on Social Media Examiner: "Here are seven steps for crafting calls to action to get your social community to do what you’d like them to and transform your social media marketing to get the results you want.
#1: Determine What You Want Prospects to Do: Your call to action should encourage readers to engage with you further. Make readers an offer they want. You can consider offering white paper downloads, ebooks, ongoing emails, discount coupons and/or free consultations.
#2: Create a Great Hook: You’ll need to answer the question, “What’s in it for me?” This is what your prospects want to know. And your request must make sense to them. This means not asking prospects to purchase if they’re still in an information-gathering mode.
#3: Motivate Prospects to Act: Remember, you want to give your readers a reason to act. Provide sense of urgency. Make people an offer they can’t refuse. Give them a one-time offer to encourage a response. Realize, however, they may only buy when you provide coupons going forward.
#4: Optimize Your Call to Action: Like other aspects of your content, formatting matters! Here are some points to consider. - Use a contextually relevant presentation; - Make your call to action stand out visually; - Qualify your offer; - Limit selection choices; - Place calls to action in multiple locations on your pages; - Keep calls to action above the fold; - Put call-to-action options in order of importance; - Include social sharing.
#5: Maintain a Consistent Presentation on Landing Pages: This is one of the biggest reasons calls to action don’t work. Send prospects to the appropriate step in the purchase process. Make sure you use the same wording and graphics. The goal is to show continuity. Don’t let the reader think that you’ve sent them to the wrong place or they’ll leave.
#6: Test to Maximize Results: Every element of your call to action can be tested. When testing, only modify one factor at a time or you won’t know what caused the change.
#7: Measure Results: How can you measure your results? You want to track the impact of your social media calls to action back to your original objectives. Here are some metrics to track: - Impressions; - Click-throughs; - Click-through rate; - Completions; - Completion rate..."
We ought to challenge ourselves to bring a customer-centric approach to marketing automation. Marketing automation should make our lead- and customer-related decisions easier, not more cluttered.
In B2B marketing, a lead first becomes known to you usually by completing a form of some sort. It could be an inquiry form, a content download, or any similar opt-in. The information gleaned from that first conversion gives you a foundation on which to build an understanding of that lead's persona.
Even if you have a crystal clear understanding of your buyer personas, and relevant content for your campaigns, a customer-centric marketing automation strategy has to be agile enough to adapt to a person's needs over time.
You should understand for each of your personas which actions indicate that a person has moved into a different stage of the decision process—what we at HubSpot call the "customer lifecycle."
Personas as well as lifecycle stages are important to a well-rounded and customer centric marketing automation strategy. Triggering off of individual actions alone disregards the bigger picture. For each marketing automation campaign, you need to know who you're communicating with, what's important to them, and where they are in their decision process.
...About 61% of small businesses don’t see any return on investment on their social-media activities, according to a survey from Manta, a social network for small businesses. Yet, almost 50% say they’ve increased their time spent on social media, and only 7% have decreased their time.
What businesses are trying to get out of social media: 36% said their goal was to acquire and engage new customers, 19% said to gain leads and referrals, and 17% said to boost awareness. Facebook was most cited as the hardest to maintain social-media platform, according to the survey.”
While the stats give food for thought, is it true to say that social media does not work? Magda Hercheui from the guardian writes: “Social media platforms have huge potential to foster innovation in businesses of any size. They offer a space in which companies and individuals can benefit from having access to creative clusters of professionals who are willing to share their ideas. However, this creative stock of ideas is very difficult to properly exploit, because there is also a huge level of fragmentation: the conversations are going on everywhere, all the time, and it can seem that you need significant resources to explore these virtual spaces properly.”...
This article shows that social media doesn't really benefit those small businesses that keep our economy running, but instead they benefit the large business chains like McDonalds and Microsoft. We need these small businesses to survive. They are the back-bone of our society.
Read an updated checklist of everything your business needs to do on Twitter and start seeing great results.
Jared Hawkins's insight:
Using Twitter for your business could possibly be the best social media site to use, there are so many users on that site, almost every show these days uses hashtags and tries to get their viewers to follow them on it. And quite frankly it works, people learn about when the next show is on and when they can watch it locally.
B2B companies use social media to get found and connect with their prospects. These 10 ideas help remarkable content get discovered, clicked and shared.
With the right content in mind, on paper and on screen, how do you make sure that your content is found, read and shared by your audience? Start by making it remarkable! Here are 10 ideas for make it captivating:
This is a great, it shows some very useful tips for making your social media page or site pop out! When making your page, you need to use things that will really catch the readers attention, you need to appeal to all versions of customers.
Using social media for internet marketing can be a huge success if certain things are take care of. Lets check out some basic social media marketing tips.
Jared Hawkins's insight:
Social media can be the backbone of your business. It helps you get your name out and all of your products. Take Coca-cola for example, they are on every social media site there is, and they also thrive in our economy. They have taken over the soda industry, and are one of the most successful businesses there is. They also took advantage of the social media aspect right when they could.
You just launched your new small business. Congrats! But now what? You’ve got a great website and you’re ready to start selling widgets or generating new leads. You’re ready to start making money. You know the internet is gonna be a huge part of that. You know you need to be visible online where potential customers can find you. But how? Four years ago, I wrote a post for Small Business Trends with a suggested process for launching a new business and marketing it online. It’s time to update that post and talk about… How To Start Marketing Your Business (A 3-Month Plan)... This is a nice, practical blueprint to get your small business started in social marketing.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.