The Top 10 Blogs for Bloggers 2012 was a closely fought contest. When we called for nominations, the aim was to find the best resources for bloggers.
I’m sure you’ll find the results interesting. In the top ten, there are some big, established blogs, as well as some fresh voices. 
Content marketing is now an integral element of public relations and is an extension of the notion of thought leadership.
It varies the thought leadership approach in four ways: 
oogle is constantly improving Google+, making it an ideal solution if you are interested in using the social media platform to drive traffic to your website.
One of its primary attractions is the fact that Google+ profiles and pages are included on Google search engine results pages (SERPs). And Google+ offers features that are similar to other popular social networks but places these features on one common platform. 
We’ve reached a point where marketing is all about building relationships with audiences, building trust to generate leads and engaging in substantive conversations. In a nutshell, old school marketing was a push mechanism. New school marketing will hook your visitors and reel them in.
Here are 98 resources to guide your business through the transition: 
I’d like to be able to say these 26 points are all you need to know about corporate communications, but that would not only be a bit arrogant, but plain wrong. It is a good start though. 
Last week we looked at 5 simple ways of marketing your business blog that you may not be using. I also shared the best headline ever
if you read the last post – and if not, why not?? – you’ll know that I promised to conclude this with the second part, and share 5 more ways of marketing your blog.
So, without further ado… 
You don’t have to kill a tree to create an effective marketing plan. In fact, you can create a successful plan for your business in just one day. To begin, don’t worry about writing style or making your plan fancy. Just go get a pencil and paper and let’s get started. 
Tony Bingham, president and CEO of the American Society for Training and Development (ASTD), defines social learning as “learning that happens outside a formal structure or classroom and is really the way people have always learned from each other. Social learning centers on information sharing, collaboration and co-creation.”
Social learning is altering the way companies approach onboarding and company-wide education. Here's how it works. 
One way to make the fire hose of information more understandable is to use visual representations, which is why infographics have taken the Internet by storm over the past few years. I’ve posted quite a few of them in my blog because, if done well, infographics illustrate data in a way that makes it clear and actionable.
Here are 15 infographics for 2012 that excel at presenting data to marketers: After running it through the mental wringer, I believe this 5-step framework is applicable to any content topic, and works for building any audience. The individual checklist items contained within each step are also vital and fairly universal. 
I've said it before, and I'll say it again. It doesn't matter how great your email marketing is if nobody can see it. And getting hundreds of thousands of eyes on your amazing email marketing campaigns begins with email deliverability.
Take a look at seven of the best infographics about SPAM and email deliverability. 
To all you current and future marketing students, here's a list of 20 things, under the umbrella of five key categories, of what you actually need to know before entering the professional marketing world. The list is a collection of advice from current members of the HubSpot marketing team -- including full-time marketing professionals who have graduated in years past as well as marketing interns who are graduating this year or in the future.
Here’s the dirty little secret: there are actually two steps to building an extremely popular blog.
|
This week on The Lede …
Every SEO campaign can be broken down into 5 fundamentals, then segmented into off-site (link building) and on-site (content) approaches to identify and understand the application. This webinar recap and slide deck (at the bottom of this post) is a top level guide to assist you with setting the correct content marketing strategy today.
What are the 14 most powerful, effective and persuasive words in marketing?
After decades of A/B split testing, marketers now know the answer. 
While there are plenty of great articles on the Search Engine Journal website that dissect current SEO best practices and provide excellent recommendations to current webmasters, all the advice in the world won’t make a difference in your website’s success if you don’t understand the terminology that’s being used in the first place! 
New platforms for promoting and sharing content are showing up all the time and existing ones keep evolving. Check out seven of our favorite new things to do to get attention after you have written a new blog post. 
When you start out business blogging, you start doing things a certain way because it suited you when you started at that moment in time.
This post is aimed at business bloggers who have been blogging for 6 months and have some strong content under their belts.
These strategies are simple and effective for a number a reasons, but you might not have included them when you first started your blog. 
Welcome to our annual celebration of business innovators who dare to think differently. They're the ones taking risks and discovering surprising new solutions to old problems. This year, they tell you exactly how they do what they do. 
Social Media started out as a bit of a novelty -- a playground for the "geekerati." But it has taken hold as a game changing force that will reshape advertising at its very core. 
The Evernote family of products help you remember and act upon ideas, projects and experiences across all the computers, phones and tablets you use. 
One amazing thing about today’s digital landscape is that just about anyone can start an online business. No matter what your idea is, you can turn that abstract idea into a concrete web property — with the help of a strong development and design team, of course. ![In-depth Guide To Content Creation [With Infographic] | Business and Marketing | Scoop.it](http://img.scoop.it/d6QF8DMvMqFqKGgRZL-g-zl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
How can you make creating high quality, shareable content easier? What processes can you follow to minimise the time you spend researching and thinking and maximise the time you spend creating and sharing your content?
To try and answer these questions I’ve put together the following article and infographic that aims to give you a structure for content creation, as well as some useful tips and tools 
Maybe this is the reason General Motors went "mental" and pulled its Facebook ad budget.
|
| 1 | 2 | 3 | 4 |  |
36 |
|
Next |
