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Rescooped by Victor Jimenez from Lean Content Marketing
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The Art of Storytelling in Business

The Art of Storytelling in Business | Business and life | Scoop.it

Via massimo facchinetti, Ally Greer
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Jenifer Rettler's curator insight, July 2, 2013 1:10 PM

Good stories increase engagement and boost learning.  Have you tried adding sensory components to your stories? 

Manish Puranik's curator insight, July 22, 2013 11:57 PM

The best way to convey your point across effectively is telling a story… as long as all the characters and particulars in it are authentic…!

Lyndsay Rees-Jones's curator insight, August 2, 2013 7:49 AM

Useful tips for using storytelling in businesses - why narrative helps us to make sense of the world.

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Don’t leave me this way... newsletter unsubscribe pages | Newsletter Monitor Blog

Don’t leave me this way... newsletter unsubscribe pages | Newsletter Monitor Blog | Business and life | Scoop.it
Don’t miss our email unsubscribe survey analysis, discover how you can learn from opt-out recipients and limit future unsubscriptions.
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Rescooped by Victor Jimenez from Story and Narrative
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Effective storytelling for business

"The best stories drip with conflict. They have a hero and sometimes a villain. There is a story arc. As a writing teacher once told me: "Writing without conflict is propaganda."


Via Gregg Morris
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Strengths Dashboard

Strengths Dashboard | Business and life | Scoop.it
Gallup's strengths-based development programs help you identify your natural abilities for providing near-perfect performances in specific activities, and then provides you with the latest discoveries and strategies for applying your strengths.
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Five Reasons to Ignore the Advice to Do What You Love - Forbes

Five Reasons to Ignore the Advice to Do What You Love - Forbes | Business and life | Scoop.it
Five Reasons to Ignore the Advice to Do What You Love
Forbes
You live in a society that reveres the perspectives of Joseph Campbell and Steve Jobs. You've been told that, if you do what you love, the money will follow.
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Love What You Do Or Do What You Love? (Pt. 1 of 2) - Work In ...

Love What You Do Or Do What You Love? (Pt. 1 of 2) - Work In ... | Business and life | Scoop.it
After years of hearing many business gurus advising you to find your passion, never stop searching for work you love, always rediscover yourself, a wave of skepticism hit the business world lately. The economic decline has ...
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'Find What You Love And Let It Kill You' | TheGrindstone

'Find What You Love And Let It Kill You' | TheGrindstone | Business and life | Scoop.it
Anyone can do something like this if they really want to, Rhodes says, and it needn't be so dramatic. You may not be able to make a career of it, but you can still find creative fulfillment. He does the math, a bit optimistically, ...
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Mission and Vision - Business Graphics in PowerPoint

Mission and Vision - Business Graphics in PowerPoint | Business and life | Scoop.it
The Mission and Vision graphics deck in PowerPoint format can be used to compare the alternative solutions to a business problem. Use these fully editable slides to explain what your corporate vision is.

Via PowerPoint & Keynote Solutions from Chillibreeze
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Let's Heal

Let's Heal | Business and life | Scoop.it
Radical paradigm shift in branding! We want meaningful lives. Huge impact on sales and world. Bold Free book and Research on http://www.letsheal.org. (Radical paradigm shift in branding! We want meaningful lives.
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It Didn't Work, Get Over It

It Didn't Work, Get Over It | Business and life | Scoop.it
Last post I shared that I made the challenging decision to pivot my business.  One reader asked what process I used to assess my business and choose which direction to turn.
There was an intuiti...
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Rescooped by Victor Jimenez from Public Relations & Social Media Insight
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Blog Improvement: 10 Simple Steps Will Improve Your Business Blog

Blog Improvement: 10 Simple Steps Will Improve Your Business Blog | Business and life | Scoop.it

Social media platforms like Twitter and Facebook enjoy huge popularity, but blogs are still an important tool for small business marketing. Jennifer Bourn, Owner and Creative Director for Sacramento WordPress Web design and branding firm, Bourn Creative, claimed they are “no longer optional for small businesses” in a recent guest post at The Sacremento Business Journal. So if you don’t yet have a blog – start one. And if you do have one, apply the blog improvement steps below to kick it up a notch. If you have one, use these simple steps for overall blog improvement and increased visibility.


Via Jeff Domansky
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Frederique Niel's curator insight, May 13, 2013 12:45 PM

This is an article about improvements you can do to your blog. What is interesting is that each suggestion has a link to another article that treat the subject in more depth.

Jeff Domansky's curator insight, May 13, 2013 1:37 PM

The importance of blogging and its ROI. What are you waiting for?

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Is Your Customer Service Broken? How To Know, And A Simple Way To Fix It

Is Your Customer Service Broken? How To Know, And A Simple Way To Fix It | Business and life | Scoop.it
Wonder what customers really think about your business? Use this short survey form to find out how well you're doing at customer service.
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Do What You Love, The Money Will Follow – BULL - The Good Men ...

Do What You Love, The Money Will Follow – BULL - The Good Men ... | Business and life | Scoop.it
Back to the “do what you love” phrase. I absolutely love to sing. I do it in the shower, I've done it in the halls of my workplace, I've even sung parts of Broadway songs to my clients to make a point during a session (yes, this is ...
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Rescooped by Victor Jimenez from Public Relations & Social Media Insight
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Truth Will Out - Why Authenticity is the Key to Growing Your Business

Truth Will Out - Why Authenticity is the Key to Growing Your Business | Business and life | Scoop.it

You might think that by its very nature marketing isn’t authentic, but in the digital age where people are increasingly savvy that preconception is being forced to change....

 

...Indicators are everywhere – for example the 2012 Goodpurpose study demonstrated that where quality and price were equal the leading purchase driver for 53 percent of consumers was ‘social purpose’. Consider also Facebook’s upcoming changes to newsfeed which reflect the trend toward content that shows more heart and encourages the forging of deeper connections, giving users the ability to focus only on image based posts or tune out brand updates completely.

 

In fact in many cases the only way businesses are going to get their news seen is if friends share it, and to achieve that they’re going to have to be convincingly honest and authentic. The more virtual our lives get, the more we hunger after something genuine. What people really want now is not just a product or a service, it’s an experience. An experience that is more honest and transparent …more authentic – and businesses are going to have to keep up with growing consumer authority and give people what they want if they want to survive....


Via Jeff Domansky
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Jeff Domansky's curator insight, May 1, 2013 1:41 PM

Authenticity is the marketing currency of the future.

Dan Thompson's curator insight, May 3, 2013 10:43 AM

Certain proffesions get a bad rap when it comes to the publics view of them. A study was conducted with over 625 people and they found nurses to be the most trusted proffesion. While car salesman where ranked the least trusted.

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Achieving Work-Life Balance - Breathing Space Institute - Audiofarm

Achieving Work-Life Balance - Breathing Space Institute - Audiofarm | Business and life | Scoop.it
Jeff Davidson MBA, CMC, based in Raleigh, North Carolina is the work/life balance expert for our time-pressed generations. He wrote "Breathing Space" and the "60 Second Procrastinator." Visit www.BreathingSpace.com or ...
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