Various studies point in the same direction: customer loyalty is disappearing in a hurry. This shift is putting quite a few established marketing tactics in doubt. Should marketers invest less in loyalty programs?
Should we just accept the fact that Customer loyalty is fickle and it is a symbiotic relationship? The only thing that counts is the customer believing that their loyalty is being rewarded, whether through better products or rewards for their loyalty.
Laptops are our indispensable lifeline to the majesty that is the Internet. We use them to work and play from anywhere in the world. But if you’re like most people, you probably keep yours plugged in when you’re at work or home.