This article is from Eloqua and infograph from Eloqua and JESS3 marketing as we know it has changed quite a bit.
As technology has advanced, the industry has turned its eye towards more precise ways of measuring performance and engagement.
With the rise of the internet, mobile and social, you could see results as they came in. Science is the new buzzword.
You know the old lines and adages. “Marketing is a dark art.” “I know half my marketing budget isn’t wasted, I just don’t know what half.” These are common refrains of the marketing world.
Special announcement by Eloqua:
They're launching Eloqua Experience tomorrow, when modern marketers from around the globe will gather to show how they are using science and art.
Selected by Jan Gordon covering "Curation, Social Business and Beyond"
Read article and see infographic here: [http://bit.ly/SPP0As]
Via janlgordon, Gerrit Bes, Eva Maier