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Why Is Facebook Blue? The Science Behind Colors In Marketing

Why Is Facebook Blue? The Science Behind Colors In Marketing | Business and Education | Scoop.it

There are some amazing examples of how colors actually affect our purchasing decisions. After all, sight is the strongest developed sense in most human beings. It’s only natural that 90% of an assessment for trying out a product is made by color alone.

 

So how do colors really affect us, and what is the science of colors in marketing, really? As we strive to make improvements to online products, studying this phenomenon is key. Find some of the latest, most interesting research on the subject at the article link...


Via Lauren Moss, Eva Maier
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Ken Morrison's comment, May 28, 2013 7:52 PM
Thanks for sharing. I am curious if green equals the idea of wealth in all countries or if that is only in countries with green currency? That would be an interesting research topic if it hasn't been done yet.
Ken Morrison's comment, May 28, 2013 7:52 PM
Thanks for sharing. I am curious if green equals the idea of wealth in all countries or if that is only in countries with green currency? That would be an interesting research topic if it hasn't been done yet.
sistema italia srl's curator insight, May 29, 2013 10:41 AM

La Strategia di Marketing guarda anche al Colore. Qual'è quello che si abbina meglio al vostro business? scegliamolo insieme :-)

Rescooped by Cadu Souza from Management coach2u
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Great Marketing Starts with Inside-Out Storytelling: Of Penguins and ...

Great Marketing Starts with Inside-Out Storytelling: Of Penguins and ... | Business and Education | Scoop.it

Who tell stories to the outside world about the heart and soul of a company and what it's really like? Employees are among an organization's greatest brand champions. If employees aren't happy, customers won't be, either.

 

I love this quick piece by Kathy Klotz-Guest full of sound wisdom. You can't tell effective biz stories in the marketplace if the culture of your company culture contradicts your stories. Why? Because stories build trust and if you are not 'walking your talk' you can't build trust.

 

The story shared in this post is a gem and perfectly illustrates the point of the article. I am sure I will be sharing this with my corporate clients so they really 'get it.'

 

It's great when marketing comes up with fab stories to share about the company's products/services. But the BEST kind of stories come from employees themselves. That's why the best business storytelling is from the 'inside out' as this article advocates.

 

No matter if you are a micro-entrepreneur or a mega enterprise -- the inside and outside gotta match.

 

Well of course, that begs the next question: how do we gather employee stories? I recommend getting a firm grasp of Appreciative Inquiry (AI) as a process and tool to help you evoke those stories. If you are a solo-preneur, asking yourself AI questions can be very illuminating. As an enteprise, AI will have casdacing positive effects on your culture. Google AI and you will be deluged with resources.

 

So get busy making sure your inside and outside stories match for the best biz storytelling experiences that lead to consistent growth and raving fans.

 

Link to original article:

http://www.keepingithuman.com/blog/great-marketing-starts-inside-out-storytelling-penguins-elephants/ ;

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz, gillkelley
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