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A Great Content Marketing Program Needs Interesting Ideas and a Strong Process

A Great Content Marketing Program Needs Interesting Ideas and a Strong Process | Business and Education | Scoop.it
Good content marketing happens when strong ideas meet a consistent process. That’s harder than it sounds. Learn how to improve your content program.

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Daniel Watson's curator insight, August 10, 8:34 AM

 

Content marketing has assumed greater importance, as it becomes harder and harder, to get eyeballs to your business website. One key purpose of content marketing, is to pull visitors to your website, and get them to take some action to your eventual benefit. To be successful, you need to have a good content marketing program, and this article explains what is necessary to get to this outcome.

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A Great Content Marketing Program Needs Interesting Ideas and a Strong Process

A Great Content Marketing Program Needs Interesting Ideas and a Strong Process | Business and Education | Scoop.it
Good content marketing happens when strong ideas meet a consistent process. That’s harder than it sounds. Learn how to improve your content program.

Via Daniel Watson
more...
Daniel Watson's curator insight, August 10, 8:34 AM

 

Content marketing has assumed greater importance, as it becomes harder and harder, to get eyeballs to your business website. One key purpose of content marketing, is to pull visitors to your website, and get them to take some action to your eventual benefit. To be successful, you need to have a good content marketing program, and this article explains what is necessary to get to this outcome.

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5 Killer Traffic Campaigns to Deploy in Your Business

5 Killer Traffic Campaigns to Deploy in Your Business | Business and Education | Scoop.it
Running paid traffic? This post is right up your alley. Swipe 5 killer campaigns from the best media buyers across Facebook, YouTube, and Google AdWords.

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Daniel Watson's curator insight, May 31, 1:52 AM

 

Any business owner planning to utilise paid online advertising, needs to understand the full capabilities of each platform and utilise the full functionality offered, to increase ROI. Rather than play hit and miss, a business owner is wise to follow in the footsteps, of those who are achieving excellent ROI from their online marketing spend. This article provides 5 traffic building campaigns that you can emulate to drive up your own ROI from your investment in online marketing.

Jeff Domansky's curator insight, May 31, 11:11 AM

Practical social marketing tips.

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Step by Step Guide to a Profitable Small Business Blog

Step by Step Guide to a Profitable Small Business Blog | Business and Education | Scoop.it
Want to know how to create a blog that supports business growth? This is a step by step guide to a profitable small business blog!

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Daniel Watson's curator insight, April 11, 9:37 PM

 

Small business owners are beginning to understand the power of a business blog to increase its number of quality leads. If your business has yet to put a toe in the water by commencing your own blog, but you can see the benefits of doing so, then there is no time like the present to get started. This step by step guide should go a long way to helping your business to obtain more leads by starting your own business blog.

Phyllis L Trower's curator insight, June 6, 9:55 AM
valuable guidance
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How to Create an Efficient Marketing Plan

How to Create an Efficient Marketing Plan | Business and Education | Scoop.it
An efficient marketing plan defines all the tools and strategies we use to attain revenue related goals. Read here to see the essential elements of any plan

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Daniel Watson's curator insight, April 25, 9:59 PM

 

All businesses need to market their products or services in order to be found in crowded market places. To effectively market to any audience it pays to create and follow a well prepared marketing plan. This article provides a great guide to help any small business owner to create their own marketing plan.

Bryan Worn's curator insight, April 27, 4:13 PM

The diagonal opposites in this model is here help us to understand where we are and what we need to work on. Our internal weaknesses (processes & mindset) prevent us from going after opportunities and our strengths will help deal with threats.

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The Science Behind What Really Drives Performance (It's Going to Surprise You)

The Science Behind What Really Drives Performance (It's Going to Surprise You) | Business and Education | Scoop.it

Imagine you could have a skill where--in any given conversation with colleagues, clients, or subordinates--you could be keenly aware of, and even experience, their feelings and thoughts.

 

Sounds like some X-Men-like psychic superpower right? Well, what if I told you that anyone can have this uncanny ability and use its strength and charm to have successful conversations?

 

Well, you can. The superpower I refer to is called empathy.

 

But this skill--and it is a learned skill available to anyone--is often misunderstood because there are variations of it. I'll get to the science of it shortly.


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Ian Berry's curator insight, February 6, 7:12 PM
Great insights into present day and future leadership. DDI report well worth reviewing too
chris chopyak's curator insight, February 6, 9:37 PM
I will take super powers any day!
Nevermore Sithole's curator insight, February 8, 5:05 AM
The Science Behind What Really Drives Performance
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How to Unleash Positive Change in Your Life Immediately

How to Unleash Positive Change in Your Life Immediately | Business and Education | Scoop.it

You see people succeed all around you and it seems effortless for them. You feel you've stalled, or worse -- you feel like you've wasted your time doing what you're doing, and time is running out. I get it. I've been there, and I can help.

 

So now what? Now it's time to unleash positive change in your life once and for all. Start with a question: What do you love to do?

For those of you who struggled with the answer. I'm going to help you get there. Here are four steps to unleash positive change in your life immediately.


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The Learning Factor's curator insight, January 17, 4:52 PM

When you are aware of your passion, you don't need resolutions. You don't need to suffer through diets. You will see your purpose with clarity.

Allan Whitworth's curator insight, January 19, 12:41 AM
Others' ideas on uncapping your creativity and satisfaction
Jerry Busone's curator insight, January 20, 7:57 AM

Simple be more aware all around you...

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How to Be Incredibly Charming: 10 Things Highly Likable People Always Do

How to Be Incredibly Charming: 10 Things Highly Likable People Always Do | Business and Education | Scoop.it

 Occasionally we meet a person who almost immediately makes us feel special. They're courteous, friendly, and charismatic, they build and maintain great relationships, they consistently influence (in a good way) the people around them, and they almost always make us feel better about ourselves.

 

They're the kind of people we like to be around and wish we were more like. And we can be. What do genuinely charismatic people do?


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The Learning Factor's curator insight, November 17, 2016 5:16 PM

Best of all, you can be totally sincere and genuine, too.

Jerry Busone's curator insight, November 18, 2016 7:32 AM

Pretty good tips fr being self aware and likeable...  focus on the people you are with when you are with them...

Adele Taylor's curator insight, November 20, 2016 4:42 PM
I think I could do number 8 a little more!!
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How the Internet Is Loosening Our Grip on the Truth

How the Internet Is Loosening Our Grip on the Truth | Business and Education | Scoop.it
We all tend to filter documentary evidence through our own biases. Researchers have shown that two people with differing points of view can look at the same picture, video or document and come away with strikingly different ideas about what it shows.

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David Bembry's insight:
It's really easy today to incite large groups of people into a frenzy over an issue today. Critical thinking must be a priority and emphasized for the young people of today. 
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Nik Peachey's curator insight, November 10, 2016 1:08 AM

Interesting article, which for me highlights the need to help students develop their critical thinking abilities.

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Leadership Is About Emotion

Leadership Is About Emotion | Business and Education | Scoop.it

Make a list of the 5 leaders you most admire. They can be from business, social media, politics, technology, the sciences, any field. Now ask yourself why you admire them. The chances are high that your admiration is based on more than their accomplishments, impressive as those may be. I’ll bet that everyone on your list reaches you on an emotional level.

 

This ability to reach people in a way that transcends the intellectual and rational is the mark of a great leader. They all have it. They inspire us. It’s a simple as that. And when we’re inspired we tap into our best selves and deliver amazing work.

 

So, can this ability to touch and inspire people be learned? No and yes. The truth is that not everyone can lead, and there is no substitute for natural talent. Honestly, I’m more convinced of this now – I’m in reality about the world of work and employee engagement. But for those who fall somewhat short of being a natural born star (which is pretty much MANY of us), leadership skills can be acquired, honed and perfected. And when this happens your chances of engaging your talent increases from the time they walk into your culture.

 

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Cameron Larsuel's curator insight, October 17, 2016 6:27 PM

Leadership is emotion, leadership is energy, leadership is you.

Matthias von Wnuk-Lipinski's curator insight, October 18, 2016 3:09 AM
Leadership and Emotion
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9 Insightful Ways to Re-Purpose Old Content 

9 Insightful Ways to Re-Purpose Old Content  | Business and Education | Scoop.it

Squeeze more traffic and conversions out of your old content with these 9 content hacks that can help you repurpose your content.


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Daniel Watson's curator insight, October 12, 2016 1:26 AM

 

Once your business embraces content marketing as a key tool for lead generation, you will find yourself on the treadmill that is the process of feeding the content machine, and at some point you will struggle to find ideas for your next piece of content. Re-purposing old content is a great way to reduce the burden of creating content on a consistent basis. This article identifies nine ways that you can take content you have previously created, and turn it into fresh new content, without the level of effort required to produce new content from scratch.

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How to Give an Emotionally Intelligent Presentation

How to Give an Emotionally Intelligent Presentation | Business and Education | Scoop.it

Emotions play an active role in almost all of our decision making. That's one reason why emotional intelligence, the ability to identify, understand, and manage those emotions, is such an invaluable skill. 

 

But how specifically does emotional intelligence help us with our daily tasks? Here are three tips to make sure your next presentation is emotionally intelligent:

1. Don't get anxious. Get excited.

All of us get nervous before a presentation, even if we've done it hundreds of times. So take that nervousness and turn it into something positive: enthusiasm.How do you do that exactly?

Spend those final few moments reviewing your favorite parts of the presentation. Remind yourself why you're doing this, and focus on the value you have to deliver to your listeners.

Now, take that enthusiasm and give a talk that you passionately believe in.

 
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Bovee & Thill's Online Business Communication Magazines's curator insight, October 2, 2016 3:27 PM

 

"But how specifically does emotional intelligence help us with our daily tasks? Here are three tips to make sure your next presentation is emotionally intelligent: . . . "

Dr. Helen Teague's curator insight, October 4, 2016 5:18 PM
The Learning Factor's insight: View your presentation from your audience's perspective instead of your own.
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How Women Leaders Emerge From Leaderless Groups

How Women Leaders Emerge From Leaderless Groups | Business and Education | Scoop.it
 

In spite of a significant imbalance between male and female leaders in business, new research from the University at Buffalo's School of Management suggests that in collaborative work environments where women are outnumbered, they often emerge as the natural group leader.

 

The findings fly in the face of the reality of the U.S. workforce, where many fail to recognize the extent of the female leadership gap. Women represent just 3% of new CEOs in the U.S., 5.1% of Fortune 1000 CEOs, and 4% of Standard and Poor’s 500 CEOs. A recent survey by the Rockefeller Foundation also found that nine in 10 respondents thought there were more female business leaders than there really are, and further research by the W. P. Carey School of Business at Arizona State University found that those women are more likely to be targeted by shareholder activism.

 

"We tend to see the man as more leader-like than the woman," says lead author Jim Lemoine, in a video interview by UB School of Management. "What we were interested in in this research were exceptions to the rule."


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The Learning Factor's curator insight, September 13, 2016 6:37 PM

Women are more likely to take command in collaborative work environments including those that are predominantly male.

Judies Frady's curator insight, September 14, 2016 3:26 AM
in fact, it is sad to say that women are really difficult to become leader or enter executive levels......
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How to Make Yourself Write an Entire Blog Article Every Single Day

How to Make Yourself Write an Entire Blog Article Every Single Day | Business and Education | Scoop.it

Blogging is an essential part of my business, and I can tell you firsthand how difficult it can be. 


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Daniel Watson's curator insight, September 8, 2016 6:41 PM

 

If you have set up a blog for your business, either on your website or as a stand-alone endeavour, you need to feed the beast with regular blogs. This can be easier said than done, especially after the initial enthusiasm has waned, and ideas for posts are harder and harder to find. Advice from successful bloggers can be most useful if you have hit such hurdles, and this article provides great pointers on how to maintain a regular schedule of blog posts.

Brett.Ashley.Crawford's curator insight, September 9, 2016 9:08 AM
All true.  Writing is hard but writing is essential for content generation.  Writing can take many forms (video, audio, etc.) but it is a mental pursuit to find the structure and meaning you intend to convey.
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9 Tips on How to Grow a Small Business Smart

9 Tips on How to Grow a Small Business Smart | Business and Education | Scoop.it
We all start a business in order to achieve a particular goal. But what do we do after starting it? Read more to find out the best 9 tips on how to grow a small business smart.

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Jay Jensen's curator insight, July 28, 10:21 AM
Here are some great tips for those that want to start a small business.  
Bryan Worn's curator insight, July 30, 5:56 AM

4,6,7 & 8 are my pick form this list of tips.

Thomas Chavez's comment, July 31, 1:02 PM
We have a direct genuine provider for fresh cut BG/ SBLC for both lease and purchase with Issuance from top AAA rated Bank in Europe .

Contact: Thomas Chavez
Tel : +1 909 271 8517
Email : thomaschavez001 @ gmail.com
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How to Improve Your Decision Making Ability

How to Improve Your Decision Making Ability | Business and Education | Scoop.it

Want to know the secret to improving your decision making skills? It's easier than you think. 


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Vadda Ecuador's curator insight, May 11, 10:15 AM
Vadda Ecuador - Haciendo que las ideas sucedan!
Consultoría Estratégica y Comunicacional.
Whatsapp: 0982471906
Ron McIntyre's curator insight, May 13, 8:21 AM

Formulaic thinking can appear simple yet actually doing it relies on discipline and action.  What do you think?

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7 Simple Hacks to Increase Traffic on Your Website

7 Simple Hacks to Increase Traffic on Your Website | Business and Education | Scoop.it
Photo by fancycrave1, CC0 1.0 Every single business owner wants to drive more traffic to their website. No matter whether you’re running a small, local

Via Daniel Watson
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Daniel Watson's curator insight, April 27, 4:24 AM

 

All small business owners would love to see greater volumes of website visitors, but unless you implement a range of strategies to specifically drive traffic to your website, you will always struggle to generate leads. As the primary function of a website is lead generation or sales conversion, it pays to do all you can to ensure that your website is discovered, when customers are searching the web for what your business offers to the market. The tips offered in this article are a good starting point for any business owner not satisfied with the volume of visitors to their business website.

donhornsby's curator insight, April 27, 9:48 AM
And that’s it! Make sure you follow these simple hacks if you want to see success for your website in 2017. These are all simple and affordable ways to grow your business online.
 
rodrick rajive lal's curator insight, April 28, 1:19 AM
SEO continues to rule the roost as far as website traffic is concerned. And, yes we don't as yet have a new kid on the block. Keywords are not the only options for bumping up traffic on your website. In fact, there is much more to website traffic optimisation, such as content development, use of social media, and even sending new content by e-mail.
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11 Reasons Why Your Email List Beats Social Media

11 Reasons Why Your Email List Beats Social Media | Business and Education | Scoop.it
Email list beats social media channels. I will show how email lists will work better for your marketing than social channels.

Via Daniel Watson
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It's all in the mix I'd say. It's not as though you can opt out either way.
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Daniel Watson's curator insight, February 13, 11:16 PM

 

Whilst social media marketing is all the rage, it will pay you not to forget the mainstay of any business marketing endeavours, the old reliable tool that is email marketing. Your email list is money in the bank if utilised for effective email campaigns. This article should serve to remind you, why email marketing should not be overlooked, as a key component of your business marketing strategies.

donhornsby's curator insight, February 14, 9:29 AM
The goal is to move the potential customer in the direction of making a transaction. That vehicle is email more often than not.
 
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A Complete Guide to Social Media Sharing, Cross-Posting and Cross-Promoting

A Complete Guide to Social Media Sharing, Cross-Posting and Cross-Promoting | Business and Education | Scoop.it
What, when & how to share on social media. Complete guide to sharing, cross-posting and cross-promoting on social networks.
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Daniel Watson's curator insight, December 5, 2016 11:46 PM

 

As a busy business owner, your time is at a premium, and anything that can save you time is worth investigating. If your business utilises social media to promote its offerings, the more you know in respect to sharing your content on the various platforms, the better the return you will receive from your efforts. Complete guides, such as this article, can save you hours of time and effort in your social media tasks.

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How to Radically Improve Your Writing in Under 2 Minutes

How to Radically Improve Your Writing in Under 2 Minutes | Business and Education | Scoop.it

We're already more than a week into January, but I'm still slowly working my way through all the "best of" year-end lists out there (there are so many of them!). Combing through these recommendations may be time-consuming, but it's worth the commitment, I've found, as sometimes you turn up an absolute gem you missed earlier in the year.

 

Take the post titled "The Two Minutes It Takes to Read This Will Improve Your Writing Forever," by marketer Josh Spector, for example. As short as it is useful, the piece is one of the most recommended posts of 2016, Medium informs me. It's not hard to see why.

 

Spector offers five dead-simple changes you can make to basically any piece of writing in a matter of seconds that will make it more forceful and compelling. We'd all enjoy reading a bit more if more writers followed his tips.


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Marc Kneepkens's curator insight, January 15, 6:43 PM

Simplify, get to the point, eliminate unnecessary wording.

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4 Reasons Great Leaders Don't Need to Criticize

4 Reasons Great Leaders Don't Need to Criticize | Business and Education | Scoop.it

I have a fundamental belief about the kind of people I try to employ. And that's that they're going to be harder on themselves than I'll ever need to be. I also believe that the concept of constructive criticism is overrated, if not an outright fallacy. Your employees are either aware of problems with their performance, or they're not.

 

The best way to find out which category they're in is through asking questions and listening. Let's look at some of the reasons this passive approach to problem-solving is good for both of you.


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Adele Taylor's curator insight, November 16, 2016 5:11 PM
Perfect read for all leaders/mentors/managers
starbutane's comment, November 19, 2016 1:35 AM
Nice one
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Content Pillars: A Big Idea For Creating Potent Blog Content

Content Pillars: A Big Idea For Creating Potent Blog Content | Business and Education | Scoop.it

Content pillars are lengthy, information-heavy pieces of content. They help you stand out from your competition and stock up your content calendar.


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Daniel Watson's curator insight, October 27, 2016 2:32 AM

 

Creating content for online marketing endeavours is both difficult and time consuming. Any ideas that assist in creating potent blog content, and cut down on the time involved, is welcomed by busy business owners. The advice provided in this article is advice well worth taking, if you want your content to perform better, and you wish to spend less time creating it.

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11 Social Media Ideas for Small Businesses

11 Social Media Ideas for Small Businesses | Business and Education | Scoop.it

Are you struggling to come up with new social media ideas for your business? Here are 11 tactics to jumpstart your campaign and grow an engaged audience.


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Daniel Watson's curator insight, October 13, 2016 1:32 AM

 

From time to time, even the most prolific online marketers run out of ideas, so it is not surprising that many small business owners often struggle with maintaining a strong online publishing schedule. The reason many struggle, is that the ideas well dries up, and then motivation falls leading to less and less posting. If you have found yourself in this situation, the 11 ideas presented in this article, may help to get you up and posting again with greater frequency.

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26 Tips for Better Facebook Page Engagement 

26 Tips for Better Facebook Page Engagement  | Business and Education | Scoop.it

Wondering how you can better engage with your Facebook fans? Discover 26 tips to generate clicks, likes, and comments on your Facebook page.


Via Daniel Watson
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Daniel Watson's curator insight, October 3, 2016 11:52 PM

 

If you have a Facebook Page for your business, your objective is to achieve a high level of engagement, with all of the fans of your page. Achieving this objective takes a fair bit of work, especially if you are flying in the dark, and have limited ideas on how to increase fan engagement. This great list of tips will go a long way to helping you to reach out and engage the followers of your page to a higher degree than you may have thought possible.

donhornsby's curator insight, October 4, 2016 9:42 AM
This exhaustive list of ideas should help you fill your calendar with a good mix of content types that are likely to promote engagement among your Facebook followers. Keep your Facebook posts short for maximum effect. The ideal character count is about 50 or fewer. Also keep in mind that if you want engagement, you need to post and respond to your fans every day. Don’t automate your social presence. Go for the human connection and provide value, and you’ll see your engagement rise.
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19 Easy Ways to Survey Your Potential Customers 

19 Easy Ways to Survey Your Potential Customers  | Business and Education | Scoop.it

Don't leave your content to chance! Follow these 21 Easy Ways to Survey Your Audience about what they really want. 


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Terry Yelmene's curator insight, September 26, 2016 9:50 AM
It's OK to think about asking for insight from your prospective audience in more than one channel - Its a great way to not only have you solution fit and market product fit questions answered you may learn a bit more about where your prospective tribe is actually hanging out!
Matthew Thomas's curator insight, September 26, 2016 10:01 AM
Share your insight
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The Secret Ingredient for Exceptional Mental Toughness

The Secret Ingredient for Exceptional Mental Toughness | Business and Education | Scoop.it

We tend to think of people who have true grit and exceptional perseverance as hard -- they have a thick enough skin and strong enough emotional defenses that whatever life throws at them, it simply bounces off.

 

If you view mental toughness through this prism, it's easy enough to extrapolate how to develop more of it -- challenge yourself, take more knocks, and you'll learn to persevere even when it hurts. But according to a couple of thought-provoking recent articles, this is the pretty much the exact opposite of the truth about real resilience.

 

The heart of exceptional mental toughness, these writers argue, isn't the ability to shut the world out, but a desire to engage it. True grit comes from passion -- from love -- not from emotional hardness.

 


Via The Learning Factor
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The Learning Factor's curator insight, September 11, 2016 6:42 PM

The foundation of exceptional grit isn't what you think.

Krystal Blea's curator insight, May 6, 3:46 PM

How to learn the skill of mental toughness. Leadership plays a big role in mental toughness.