If ‘agile marketing’ is all about flexibility, experimentation and adjusting strategy to match the data, how can an unchanging brand culture possibly help? We examine this question and explain why bedrock principles are still important.
As the clocks go forward this Easter weekend a new report reveals the impact of unlocking ‘Daily Savings Time’ for individuals and businesses UK businesses could generate £750 million in savings each year by empowering staff to work smarter and achieve their Daily Savings Time (DST) according to the new research. A report on productivity in …
Although software integrations are commonplace nowadays, how do the new Adobe integrations play into end-user productivity? Is your software investment extended by integrations? We recently sat down with one of our product managers, Ben Nielsen, to talk about how Workfront’s new integrations help extend the deep investments you have already made in Adobe solutions. Tell …
The Workfront Executive Brief details the steps marketing operations can take to better manage requests. Learn where the work generally comes from, how to standardise the request process, get aligned with corporate goals and assign the work to the right resources.
That's right, Agile is dead. The concepts of Agile are very much alive, but the terminology used in traditional agile (scrum, minimum viable product, etc.) don't typically resonate with creative teams and can even scare them away from adopting agil
Agile marketing, an adaptation of the agile software development methodology, is a real thing. If you have any doubt, check out what your competition is doing. Here are seven things you need to know about agile marketing.
While brands and agencies love to celebrate their successes, there are certain issues such as an over-reliance on data and a siloed approach to work that too many marketers are avoiding talking about according to top marketers from Sainsbury's, Unilever and Travelex.
General Management - Today's marketers are overwhelmed, and increasing consumer demands just add to marketers' stress. Agile marketing, however, can help marketers feel less crazy and achieve more control.
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