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Embracing Agile Marketing: Q&A With Nick McCleery at DMA

Embracing Agile Marketing: Q&A With Nick McCleery at DMA | marketing resource management | Scoop.it
by Marcus Varner - Workfront's very own Nick McCleery chats with the editorial director at DMN about the advantages of Agile marketing
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Gartner: Marketing Budgets On The Rise As CMO Mandate Grows

Gartner: Marketing Budgets On The Rise As CMO Mandate Grows | marketing resource management | Scoop.it
More resources are needed as marketing takes on additional responsibility for driving business growth, said Gartner research VP Jake Sorofman.
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How a rock-solid culture can help you be agile

How a rock-solid culture can help you be agile | marketing resource management | Scoop.it
If ‘agile marketing’ is all about flexibility, experimentation and adjusting strategy to match the data, how can an unchanging brand culture possibly help? We examine this question and explain why bedrock principles are still important.
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Oh Poo Emoji! New Workfront Survey Unveils UK Office Workers Don’t Have Enough Time to Perform Primary Job Duties

Oh Poo Emoji!  New Workfront Survey Unveils UK Office Workers Don’t Have Enough Time to Perform Primary Job Duties | marketing resource management | Scoop.it
A survey released today by Workfront found that workers spend majority of the work day on things other than what they were hired to do; stating that only 38% of their day was spent on primary job role
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How to cope with boring workplace meetings (and actually get some value out of them)

How to cope with boring workplace meetings (and actually get some value out of them) | marketing resource management | Scoop.it
The worst thing about boring meetings is that you can’
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16 hours of meetings per week? Make sure they're valuable, make an agenda and have the right systems to give you the answers ahead of time #Workfront
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Workfront Improves Mobile Application for iOS and Android Devices

Workfront announced that with their new mobile app for iOS and Android devices, workers can manage the full lifecycle of work, regardless their location.
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Workfront Recognized as a Leader in Project and Portfolio Management

Workfront Recognized as a Leader in Project and Portfolio Management | marketing resource management | Scoop.it
Workfront has been positioned by Gartner, Inc. in the Leaders Quadrant of the Gartner Inc., 2016 Magic Quadrant for Cloud-Based IT Project and Portfolio Management Services, Worldwide
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Workfront Boosts Project Management Capabilities Leapfrog

Workfront helped improve company-wide project management for Leapfrog, a digital performance marketing agency, by improving operations and visibility into their work
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Who wouldn't want to cut project related email by 50%? Be like Leapfrog!
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Design: The Not-So-Secret Strategic Weapon

Design: The Not-So-Secret Strategic Weapon | marketing resource management | Scoop.it
Ben Wild's insight:
Design centric thinking; for employee engagement and customer experience #collaboration #MarketingOps
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Bernie Clifton death metal band album mix-up - BBC News

Bernie Clifton death metal band album mix-up - BBC News | marketing resource management | Scoop.it
A list of tracks by a death metal band is accidentally printed on the back of a new album by comedian Bernie Clifton.
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How daily savings time can boost productivity and engagement - Engage Employee

How daily savings time can boost productivity and engagement - Engage Employee | marketing resource management | Scoop.it
As the clocks go forward this Easter weekend a new report reveals the impact of unlocking ‘Daily Savings Time’ for individuals and businesses UK businesses could generate £750 million in savings each year by empowering staff to work smarter and achieve their Daily Savings Time (DST) according to the new research. A report on productivity in …
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Adobe Integrations From Workfront Help Creative Teams: Q&A with a Workfront Product Manager - Workfront Project Management Software

Adobe Integrations From Workfront Help Creative Teams: Q&A with a Workfront Product Manager - Workfront Project Management Software | marketing resource management | Scoop.it
Although software integrations are commonplace nowadays, how do the new Adobe integrations play into end-user productivity? Is your software investment extended by integrations? We recently sat down with one of our product managers, Ben Nielsen, to talk about how Workfront’s new integrations help extend the deep investments you have already made in Adobe solutions. Tell …
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The beginners guide to managing marketing operations requests

The beginners guide to managing marketing operations requests | marketing resource management | Scoop.it
The Workfront Executive Brief details the steps marketing operations can take to better manage requests. Learn where the work generally comes from, how to standardise the request process, get aligned with corporate goals and assign the work to the right resources.
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Workfront Survey Unveils Why UK Marketers Are Not Able to Spend Majority of Their Day Focused on Work

Workfront Survey Unveils Why UK Marketers Are Not Able to Spend Majority of Their Day Focused on Work | marketing resource management | Scoop.it
A Workfront survey found that UK marketers are spending large portions of the work day on things other than what they were hired to do; stating only 36% of their day was spent on primary job duties.
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Brexit set to be a rollercoaster for marketing budgets and jobs

Brexit set to be a rollercoaster for marketing budgets and jobs | marketing resource management | Scoop.it
Employment prospects and marketing budgets were both up in the third quarter, but there are fears these numbers will soon shift in the other direction.
Ben Wild's insight:
#Brexit: the challenge for marketing http://sco.lt/... Get control with #AgileMarketing http://bit.ly/2el1IHV #MarketingOps
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Workflows Improve with Agile Marketing - eMarketer

Workflows Improve with Agile Marketing - eMarketer | marketing resource management | Scoop.it
Marketers are striving for more tech- and data-driven operations
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Embrace CHAOS – The Center for Honoring Ancient Office Solutions

Embrace CHAOS – The Center for Honoring Ancient Office Solutions | marketing resource management | Scoop.it
The Center for Honoring Ancient Office Solutions
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Agile is Dead

That's right, Agile is dead. The concepts of Agile are very much alive, but the terminology used in traditional agile (scrum, minimum viable product, etc.) don't typically resonate with creative teams and can even scare them away from adopting agil
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Creative Works 4 May winners featuring Wieden+Kennedy Portland, Minima Advertising People, Supermoon and WCRS

Creative Works 4 May winners featuring Wieden+Kennedy Portland, Minima Advertising People, Supermoon and WCRS | marketing resource management | Scoop.it
The winners of the latest Creative Works have been revealed in the 6 April issue of The Drum.Check out the top creative work picke
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What is agile marketing and should you be sprinting to it?

What is agile marketing and should you be sprinting to it? | marketing resource management | Scoop.it
Agile marketing, an adaptation of the agile software development methodology, is a real thing. If you have any doubt, check out what your competition is doing. Here are seven things you need to know about agile marketing.
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The uncomfortable truths about marketing: agency siloes, image problems and data obsession

The uncomfortable truths about marketing: agency siloes, image problems and data obsession | marketing resource management | Scoop.it
While brands and agencies love to celebrate their successes, there are certain issues such as an over-reliance on data and a siloed approach to work that too many marketers are avoiding talking about according to top marketers from Sainsbury's, Unilever and Travelex.
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Agile Marketing Can Help You Stay Sane Amid Increasing Customer Demands

Agile Marketing Can Help You Stay Sane Amid Increasing Customer Demands | marketing resource management | Scoop.it
General Management - Today's marketers are overwhelmed, and increasing consumer demands just add to marketers' stress. Agile marketing, however, can help marketers feel less crazy and achieve more control.
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