La propuesta de valor de una empresa debe dar la respuesta a la pregunta de por qué mis clientes objetivo escogen mi producto o servicio y no el de la competencia. Es la pregunta más importante a resolver una vez que se ha escogido un mercado objetivo
Logyt recomends the Predictive Analytics Innovation Summit
"...With the line between success and failure being judged on narrower margins, investment in innovative and eﬀective predictive analytics represents the key area where a clear and crucial advantage over competitors can be drawn"
En los pasados meses de marzo y abril del 2011, GS1 México , ANTAD, Logyt y Category Ideas tuvimos la iniciativa de realizar por primera vez en México, este esfuerzo que busca como objetivo central, establecer un parámetro del avance de esta práctica del mundo del consumo en nuestro país.
La encuesta se aplicó a 319 participantes, entre el 15 de febrero y el 20 de abril del 2011, y representa a un universo de 1,524 profesionales de Category Management identificados, entre los cuales 991 trabajan con fabricantes, y 533 con detallistas que operan en México.
This visualization of world history, with time and location as the major axes, is one of the simplest but best I've seen. By rendering empires in space and time, the relationships between some of the major social and cultural forces...
Today’s systems are amazingly complex. So complex that is is impossible for a human being to be able to deal with everything in real-time. Management tools offering predictive analytics have become a necessity.
As businesses rely more and more on analytics and data to make strategic decisions, they continue to struggle with some thorny issues, such as incorporating data into company culture and allowing employees to access the data they need, according to...
In a recent post, I talked about how predictive modeling helps businesses better target their prospects (customers and/or non-customers) and implement marketing and sales programs in a more efficient way to improve business results.
Today announced that it is building on its collaboration with Google to help customers manage large data volumes in intuitive, visual displays and facilitate faster, more-informed decisions. SAP plans to enhance its business analytics software with location-based data capabilities, allowing people to interact with real-time information via Google Maps™. The plans continue a strong history of collaboration between the companies, most recently on advances for the SAP® StreamWork™ application such as inclusion in the Google Apps Marketplace™, integration with Google Docs™ and OpenSocial adoption. The announcement was made at the AlwaysOn Silicon Valley Innovation Summit, being held in Santa Clara, California, July 27-28.