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Although the United States has yet to significantly embrace e-bikes, they are catching on in countries that already have a strong bicycle culture.
The European Union limits e-bikes to a top speed of 25 kilometers per hour. Any faster than that and they are regulated like a motorcycle and require riders to wear a helmet and manufacturers to obtain special certifications.
Nonetheless, faster bikes are catching on in Germany, said Hielke H. Sybesma, the chief financial officer of the Accell Group, one of Europe’s largest manufacturers of e-bikes.
Address the audience’s pain points: Behavior change occurs when companies satisfy people’s unmet needs, relieve them from compromises they are making, or free them from an unsatisfactory status quo. Successful private sector companies tap into these situations and make them the basis for changing habits.
Some very interesting thoughts for meaningful discussion.
New markets, customer habits and developments you should consider for your business.