How Big Brands Are Using Supply Chain Storytelling -- MainStreet
Patagonia was one of the first companies to incorporate life-cycle storytelling into its brand narrative.
Via Mike Ellsworth
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Brand content
Karen Dietz' insight:
Now here is a new kind of story cycle to consider -- the stories of your product's/service's entire life cycle from beginning to end! This set of stories is also being called 'supply chain' stories.
ME insight:
People want to hear your story. Here's a good way to tell it.
Brand Life story