Where are the users headed following news of Google Reader’s shutdown? To Feedly, it seems. We already heard the company announce it had passed half a million users, but more importantly, Feedly is now winning on mobile, too.
Eric Moran's insight:
Been a huge week for feedly. They also have a great mobile app that works great. Interesting to see how Content Management is quickly evolving.
Erin Griffith analyzes how the use of authorships combined with Google+ is now impacting Google search results.
This change is not new but, as she puts it, it is significant: "Google was always about the algorithm, not curation, certainly not curation through something as, well, human as a social network. The emphasis before was about what was on the page not who wrote it."
While she focuses on the new importance of authorship given by Google, what's happening is actually a mix of a couple of things which are in my opinion equally good:
#1 means that an identified, reputable author will prevail; #2 is part of the social signal that Google uses more and more to rank results and that builds on curators' activity.
Bottom line is that - as I predicted a while ago - the age of low-quality content cheaply produced by random anonymous writers in content farms for pure SEO purposes is over. By combining a measure of the author's influence as well as taking into account curators' appetite for a piece of content, Google is bringing quality back in the game. Which is good for authors, curators and... readers.
If you've scooped it, now you can read it, too. Curation platform Scoop.it has announced a new iPad app called Read.it that fills readers' streams with topics and experts that are tailored to their interests.
The newspaper. One of the most sacred institutions of the publishing world and one of its oldest, most respected methods of knowledge gathering and collection of popular opinion, dating all the way back to the first printing presses ever created.
Having lived through this era at one of the papers on this list. I can attest to much that is stated in this article. People simply digest content the way they want to now, not the way that publishers want it delivered. People now have the power to seek out the content that they want.They can now deliver, create and share content with the many tools avialable. The shift of content power will continue.
Newspapers are doing the best they can to deliver and create content to readers. The problem is, they typically resort to old methods or try to recreate something that user does not want.
Social Media Add Flavor and Variety but Focus on Context and Quality I got a phone call from a client, the marketing head of a mid-sized technology company here in Canada.
Eric Moran's insight:
This piece on curation does a great job using the Art Curator analogy to explain how content curation should happen. Intersting points on how content should be curated.I think the B2B point are spot on.
Last year’s favorite buzz word, Content Curation is set to go mainstream in 2013. Content Curation is the process of finding, organizing and sharing online content. The Future of Content is now mostly related with Curated content and Scoop.it is one of the key platforms for this.
Great piece explaining the trends of content curation from Guillaume Decugis from Scoopit. I especially like the part about the effect on Curation and journalism. I will be speaking to such topic coming up soon at SOCON13. Look forward to it.
The reason I love email marketing so much is that it consistently provides me with more clicks, conversions and cash (Four Reasons Why You MUST Convert Your Twitter Followers To Email Subscribers http://t.co/grMCNsF0...
Eric Moran's insight:
Fantastic insight on the importance of capturing the email address. Imagine your social feeds crashing. Not good. Great tips here to build your opt in stream of customers on the back of great content.
Online content curation is a hot trend as business owners and professionals realize that content is vital to add value to their customers and prospects. The trend was already evident in 2011 but 2012 saw an outright explosion of the phenomenon.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.