From the advent of written language, we have proof that we humans love to tell stories. Ancient myths were humans’ ways of explaining the world around them in terms they could understand. And while we may have moved past explaining natural phenomena like rainbows and earthquakes with stories, we have taken this method of understanding and explaining the world and applied it to difficult concepts like quantum mechanics, economics, and big data.
All my life, the television has been the primary source of entertainment in every household. People had favorite shows that they would never miss for the sake of anything, children woke early to catch...
Consumers are becoming immune to the conventional marketing strategies of larger brands. Most people own a DVR because they have no desire to watch the television commercials. When it comes to online marketing, pop-ups and banners are becoming less effective by the day.
Not too long ago, billboards were a great advertising medium to attract new customers. Nowadays, smartphones have prevented most drivers from even looking at the road.
Shoppers are pulling up Pinterest in-store to reference Pins that they have saved to reference supplies for a DIY or home improvement project, find inspiration for an outfit, or find a recipe for a family dinner. At Ahalogy, we’re cracking the code on shoppers on Pinterest. Our latest infographic shows just how your consumers shoppers are using Pinterest for shopping and buying.
Facebook is dominating mobile Internet traffic all over the world. That's because different parts of the world want different parts of Facebook. In Africa, WhatsApp (which Facebook bought for about $22 billion last year) is huge.
With several recent reports indicating many companies that have deployed big data have thus far not been able to meet objectives and financial goals with the technology, it is becoming clearer that more thorough planning and strategy creation needs to take place soon.
Slack the communications tool has for some publishers become Slack the publishing tool.
Publishers adopted Slack to cut down on email and open up communication, but many are now finding that Slack can also enable forms of publishing. Slack’s real-time nature has made it a viable way for publishers to keep track of breaking-news stories, for example, while other publishers are finding that Slack can be a viable alternative to run-of-the-mill live-blogging software.
“Slack has made ease of integration a priority. It’s trying to serve as a platform, not just a way for people to communicate,” said New York Times interactive news developer Michael Strickland. “It’s something people are relying on and integrating more deeply into their systems. It’s been effective at that so far.”...
Here are some of the jaw-dropping findings of the two reports:
The 2015 report revealed that 35% of B2B marketers had a documented content marketing strategy. However, this percentage diminished down to 32% in the 2016 report!38% of the surveyed B2B marketers in 2015 believed that they are implementing effective content marketing strategy versus only 30% in2016The biggest irony of all is that the least effective B2B content marketers are the ones that plan to create more content in 2016! They still don't get that they need to STOP publishing and start planning if they wish to see significant improvement in their content marketing ROI.
Good evergreen content is always relevant to your target market. It may not include information that’s new or trendy, but it should provide good advice, be entertaining, or solve a problem for potential readers.
Digital marketers need to know the basics of metadata Big Data created by interactions and transactions that the customers make online has been at the fore. Marketing topic(s):Big Data. Advice by Robert Allen.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.