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How to Earn Your Audience Through Content Marketing - Insights

How to Earn Your Audience Through Content Marketing - Insights | Business | Scoop.it
Our content marketing infographic series covers three challenges that most marketers face today: scaling content production, creating a distribution strategy, and earning your audience. 

This infographic, “Earn Your Audience,” details how to reach your target audience through engaging content. Marketers understand that they need to provide tangible value in their customers’ lives, and content is one of the last mediums left to effectively do this. Instead of allocating a large portion of marketing budget to traditional advertising, successful marketers are opting to think like consumers and deliver engaging content that creates a two-way conversation with their audiences. 

Take a look at the infographic below for more on how to build and retain meaningful relationships with your audience

Via Jeff Domansky
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Jeff Domansky's curator insight, November 20, 11:03 PM

B2B buyers research thoroughly before buying and they do pay attention to reviews.

rodrick rajive lal's curator insight, November 20, 11:35 PM
The key word for successful content marketing is research! 
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Six Steps to Creating a Successful Infographic for Your Business 

Six Steps to Creating a Successful Infographic for Your Business  | Business | Scoop.it

Content - Want to boost your referral traffic and generate more social shares from your content? Then craft engaging infographics. Here's how to get started.


Via Daniel Watson
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Daniel Watson's curator insight, October 17, 3:06 AM

 

Infographics tick all of the boxes when it comes to online marketing essentials. If your business wants to get known and have your content more widely shared, then you should learn how to create your own business infographic. This article shows you how, in just 6 easy steps, you can create your own successful infographic.

Walter Gassenferth's curator insight, October 18, 4:40 AM

Very interesting subject to be considered and discussed. I will disclose the post to my contacts and subscribers in http://www.quanticaconsultoria.com

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Great Leaders Are Other-Focused | #LEADERship 

Great Leaders Are Other-Focused | #LEADERship  | Business | Scoop.it
By Linda Fisher Thornton There are many important roles leaders play. They are supporters, developers, guides, team builders, and imaginers. They are culture caretakers, roadblock removers and inspirers.

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=LeaderShip

 


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Gust MEES's curator insight, October 12, 6:49 PM
By Linda Fisher Thornton There are many important roles leaders play. They are supporters, developers, guides, team builders, and imaginers. They are culture caretakers, roadblock removers and inspirers.

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=LeaderShip

 

 

anagn's curator insight, October 13, 10:36 AM
El Liderazgo consiste en dar lo mejor de ti. Y construir con lo mejor de todos y todas. Pensar lo contrario es de otro siglo. Es antiguo que no viejo y no reciclable.
Walter Gassenferth's curator insight, October 14, 5:52 AM

Useful post, presenting a lucid vision of the theme. For those who speak Portuguese or Spanish and are interested in business management, please visit  http://www.quanticaconsultoria.com

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Exploiting Infographics

Exploiting Infographics | Business | Scoop.it

This ebook was designed with English language teachers in mind but should have some value for any teacher who is interested in developing their students’ digital literacy and critical thinking skills.
The book contains a wide range of suggested activities for both the creation and exploitation of infographics in the classroom.


Via Nik Peachey
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Nik Peachey's curator insight, September 28, 1:33 AM

My latest book in the Digital Classrooms Series.

Leonard R Williams's curator insight, September 28, 11:51 AM
Operator Interface Programming - designed for programmers, operators and application designers, who work with QuickPanel+ Operator Interface that is programmed using Proficy View; tasked at developing, modifying and maintaining Operator Interface Applications.
Giovanna's curator insight, September 28, 7:04 PM
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Why Attitude Is More Important Than IQ

Why Attitude Is More Important Than IQ | Business | Scoop.it
New research shows that your attitude is more important to how you do in life than your intellect.
Via Rami Kantari
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Carlos Rodrigues Cadre's curator insight, March 24, 9:17 AM
W
Without a doubt, EQ is at least as important as IQ. Add a growth mindset and you are nearly unstoppable!
 
Vladimir Kukharenko's curator insight, March 26, 9:53 AM
W
Without a doubt, EQ is at least as important as IQ. Add a growth mindset and you are nearly unstoppable!
 
Carlos Fosca's curator insight, March 26, 10:26 AM
Without a doubt, EQ is at least as important as IQ. Add a growth mindset and you are nearly unstoppable!

 






 


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Leaders Grow Leaders: How You Can Encourage Your Employees to Lead

Leaders Grow Leaders: How You Can Encourage Your Employees to Lead | Business | Scoop.it
An important part of leadership is helping others step up into their leadership. Learn how you can encourage more people to be leaders.

Via Mel Riddile
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Monica S Mcfeeters's curator insight, September 24, 9:01 AM
Students are future leaders too!
Ron McIntyre's curator insight, September 24, 3:41 PM

Totally agree, leaders must grow other leaders. If they are not then they are a pied piper!

 

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Why Workplace Leadership Is About To Get Its First Major Makeover In 100 Years

Why Workplace Leadership Is About To Get Its First Major Makeover In 100 Years | Business | Scoop.it
Workplace leadership is undergoing significant change. Here are three important reasons why leadership is about to be greatly transformed.

Via Anne Leong
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Ian Berry's curator insight, September 24, 9:47 PM
There's a lot of great insights in this yet I don't agree with the premise of leadership about to get it's first major makeover. Such transformation has been happening for 100 years. The great news is that today such change is becoming mainstream
Kevin T. Kjellerup's curator insight, September 30, 8:34 AM
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The Do’s and Don’ts of Chart Making

The Do’s and Don’ts of Chart Making | Business | Scoop.it
A guide to creating accurate and effective charts and graphs, with a checklist of the most common errors and how to avoid them.

Via Baiba Svenca
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Jim George's curator insight, September 1, 9:59 AM
Some excellent tips to spruce up the old visuals!
Lee Hall's curator insight, September 2, 11:12 AM
Our students still need help in understanding charts and graphs. Here are some good tips to help.
La pluma digital's curator insight, October 31, 10:12 AM
Una guía para elaborar gráficos no solo fáciles de leer, sino también atractivos para el usuario. 
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Is Your Leadership Style Right for the Digital Age?

Is Your Leadership Style Right for the Digital Age? | Business | Scoop.it

Advancement in digital technologies has disrupted everything, including leadership styles.


Employees want more ownership rather than to follow instruction; customers want to participate in the marketing and development process; and leaders are finding that open and agile organizations are able to maneuver more effectively than organizations where all insight and direction comes from the top. In short, the autocratic Commander, whether brilliant or misguided, just won’t cut it anymore.




Via Kenneth Mikkelsen
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Shannon Banks's curator insight, February 22, 2015 5:29 PM

Top-down leadership is no longer viable in the digital age. This article gives great context for technological reasons behind this shift.

Abel Linares's curator insight, May 24, 4:13 PM
Digital business transformation: disruption, optimization, integration and humanization
Adele Taylor's curator insight, August 28, 7:20 PM

What type of leader are you? What works best for your team?

The Commander, Communicator, Collaborator or Co-Creator?

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10 Team-Building Games That Promote Collaborative Critical Thinking - TeachThought

10 Team-Building Games That Promote Collaborative Critical Thinking - TeachThought | Business | Scoop.it
Yes, there are mounds of curricula they must master in a wide breadth of subjects, but education does not begin and end with a textbook or test. Other skills must be honed, too, not the least of which is how to get along with their peers and work well with others. This is not something that can be cultivated through rote memorization or with strategically placed posters.

Students must be engaged and cooperation must be practiced, and often. The following team-building games can promote cooperation and communication, help establish a positive classroom environment and — most importantly — provide a fun, much-needed reprieve from routine.

Via John Evans
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Sylvianne Parent's curator insight, February 16, 4:17 PM

Il est difficile pour les élèves dysphasiques de développer ses habiletés sans enseignement explicite. Dans le cadre d'un jeu, l'engagement et l'intérêt peut être un élément facilitateur.  À explorer!

Victor Ventura's curator insight, February 23, 8:06 AM

Team building is important to you and your students. Check these strategies out.

Steve Whitmore's curator insight, August 22, 8:03 AM
Team building games and projects are a great way to develop social skills for kids.  Here's some that have been around a while and some newer ones.  Resistant teens respond well to these. 
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Customer journey mapping an assortment of case study's and templates

Customer journey mapping an assortment of case study's and templates. How to start with customer journey mapping.

Via Michael Sabah
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Leader Storytelling: The Pivotal Stories You Should Be Able to Tell

Leader Storytelling: The Pivotal Stories You Should Be Able to Tell | Business | Scoop.it
Since starting his career as a U.S. Marine, Don Faul has led operations at Facebook, Pinterest and now Athos. Here are the stories he tells to rally big teams to do their best work.

Via Karen Dietz
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Karen Dietz's curator insight, July 25, 1:34 PM

This article is long -- but both good. The author interviews Facebook VP of Online Operations, Dan Faul where Faul expresses his conviction about the necessity  of great storytelling for leaders.

 

Not only does this article talk about what makes a great story, but it actually discusses 3 pivotal stories every leader needs to tell -- including a personal failure story.

 

Faul makes lots of great points, and shares both the why and the how storytelling has made such a huge difference for him. Right on!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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How to Be Incredibly Charming: 10 Things Highly Likable People Always Do

How to Be Incredibly Charming: 10 Things Highly Likable People Always Do | Business | Scoop.it

 Occasionally we meet a person who almost immediately makes us feel special. They're courteous, friendly, and charismatic, they build and maintain great relationships, they consistently influence (in a good way) the people around them, and they almost always make us feel better about ourselves.

 

They're the kind of people we like to be around and wish we were more like. And we can be. What do genuinely charismatic people do?


Via The Learning Factor
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The Learning Factor's curator insight, November 17, 5:16 PM

Best of all, you can be totally sincere and genuine, too.

Jerry Busone's curator insight, November 18, 7:32 AM

Pretty good tips fr being self aware and likeable...  focus on the people you are with when you are with them...

Adele Taylor's curator insight, November 20, 4:42 PM
I think I could do number 8 a little more!!
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Break the Rules of How Business is Done

Break the Rules of How Business is Done | Business | Scoop.it

In addition to creating a new company that is disrupting the status quo, many founders are also challenging the old norms of how businesses operate in order to add value. When you are struggling to raise capital, hire, and scale your business, is there time and energy available to also rethink how you do business in general? How much effort do you want to put in to stand out as a company not only creating something spectacular, but also a company that differentiates itself as an employer? What truly matters in the end is whether that transformational effort adds value.

 

In 2012, the gaming company Valve published their novel Employee Handbook which outlined their organization structure (or lack thereof). Valve challenged the notion of having assigned projects to work on or managers to report to. Many other companies have taken similar approaches not only to attempt to operate more efficiently, but also to attract and retain talent by differentiating their companies from the mainstream.


Via The Learning Factor
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The Learning Factor's curator insight, October 16, 8:08 PM

Making just small changes to how you do business inside and outside the company can help you attract bright employees and increase innovation, argues Julia B. Austin.

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Google HR boss explains the only 2 ways to keep your best people from quitting

Google HR boss explains the only 2 ways to keep your best people from quitting | Business | Scoop.it
It's not about the money.
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The ultimate guide to product packaging design - 99designs Blog

The ultimate guide to product packaging design - 99designs Blog | Business | Scoop.it

So what is product packaging? It’s a practical tool, yes. (I mean, how else are you going to effectively get beer into your mouth?) But it’s also more than that.

 

Like any good design, packaging tells a story. It’s also a sensual experience, literally engaging us through sight, touch and sound (and possibly smell and taste, depending on the product/package). All of these details help us understand what the enclosed product is for, how it should be used, who should use it and, maybe most importantly, if we should buy a product or not.

 

In the Ultimate Guide to Product Packaging Design we look at how to get your packaging to tell the story you want....


Via Jeff Domansky
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Jeff Domansky's curator insight, September 30, 2:54 AM

99 Designs' ultimate guide walks you through every step of the package design process. Valuable resource! 9.5/10

Gonzalo Moreno's curator insight, October 3, 10:11 AM
PRODUCT DESIGN is also PACKAGING... Here is some specific content on it!
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How to Give an Emotionally Intelligent Presentation

How to Give an Emotionally Intelligent Presentation | Business | Scoop.it

Emotions play an active role in almost all of our decision making. That's one reason why emotional intelligence, the ability to identify, understand, and manage those emotions, is such an invaluable skill. 

 

But how specifically does emotional intelligence help us with our daily tasks? Here are three tips to make sure your next presentation is emotionally intelligent:

1. Don't get anxious. Get excited.

All of us get nervous before a presentation, even if we've done it hundreds of times. So take that nervousness and turn it into something positive: enthusiasm.How do you do that exactly?

Spend those final few moments reviewing your favorite parts of the presentation. Remind yourself why you're doing this, and focus on the value you have to deliver to your listeners.

Now, take that enthusiasm and give a talk that you passionately believe in.

 
Via The Learning Factor
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Bovee & Thill's Online Business Communication Magazines's curator insight, October 2, 3:27 PM

 

"But how specifically does emotional intelligence help us with our daily tasks? Here are three tips to make sure your next presentation is emotionally intelligent: . . . "

Helen Teague's curator insight, October 4, 5:18 PM
The Learning Factor's insight: View your presentation from your audience's perspective instead of your own.
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Four Ways To Improve Creative Collaboration Within Teams

Four Ways To Improve Creative Collaboration Within Teams | Business | Scoop.it

Innovation is a team sport. Although creativity is a characteristic that is often used to describe individuals, the idea of the lone genius is a myth. Even famous inventors such as Thomas Edison where in reality representing the ‘work of many men’. Francis Jehl, a longtime assistant of Thomas Edison , used this phrase to describe the group of engineers who worked with Edison at his Menlo Park lab.

 

On the journey from ideation to a successful product launch, innovation necessitates the interaction of multiple actors, across many departments, with different expertise and knowledge. In writing about the illustrious history of Bell Labs, James Gertner notes that, ‘…almost by definition, a single person or even a single group, could not alone create an innovation. The task [is] too variegated and involved’.

 

Multidisciplinary collaboration is the stew in which creativity and innovation thrive. Such collaboration creates insights by exposing people to ideas from other disciplines besides their own area of specialization. This creates tremendous opportunities for serendipity. However, even in cross-functional teams, work is ultimately performed by individuals. Each person has to play their part. So how can we get the combined outputs of our teams to be more creative?


Via The Learning Factor
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Walter Gassenferth's curator insight, September 26, 6:37 AM
Useful post, presenting some good tips. For those who speak Portuguese or Spanish and are interested in business management, please visit http://www.quanticaconsultoria.com
Bryan Worn's curator insight, September 26, 6:57 PM

I like the Reflective Reframing idea.

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The British Library Puts 1,000,000 Images into the Public Domain, Making Them Free to Reuse & Remix

The British Library Puts 1,000,000 Images into the Public Domain, Making Them Free to Reuse & Remix | Business | Scoop.it


Earlier this week, Oxford's Bodleian Library announced that it had digitized a 550 year old copy of the Gutenberg Bible along with a number of other ancient bibles, some of them quite beautiful. Not to be outdone, the British Library came out with its own announcement on Thursday:

Via Dr. Susan Bainbridge
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Helen Teague's curator insight, October 4, 5:21 PM
This is a great resource!
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The ‘Adaptable Leader’ is the New Holy Grail — Become One, Hire One

The ‘Adaptable Leader’ is the New Holy Grail — Become One, Hire One | Business | Scoop.it
The Mind of the Constant Learner

There are three distinct mindsets that allow new employees and leaders to become constant learners: the Gamer Mindset, the Beginner Mindset, and the Growth Mindset. Knowing all three can provide a framework that throws your personal switch to “LEARN” when you need to rapidly adapt and get to work.

Via David Hain
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Ron McIntyre's curator insight, September 7, 10:23 AM

Understanding the role of flexibility in leadership, without violating your personal values,  is critical to success.

Jerry Busone's curator insight, September 11, 9:04 AM

The adaptable leader also called the "Off the Bench" leader 

Jose Luis Yañez's curator insight, September 17, 3:16 AM
The ‘Adaptable Leader’ is the New Holy Grail — Become One, Hire One
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Effective Teams Have Leaders Who Do These 3 Things

Effective Teams Have Leaders Who Do These 3 Things | Business | Scoop.it
Q: How do I build a cohesive team?

Via Anne Leong
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donhornsby's curator insight, August 28, 9:45 AM
To inspire a group, you need to know what makes its individuals tick. Some want to make a difference. Some just want to provide for their families. “When you make decisions and take actions,” Granger says, “have what is fundamentally important to each member in mind.”
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3 Leadership Skills Critical For Driving Change

3 Leadership Skills Critical For Driving Change | Business | Scoop.it
Needed change is usually created through many internal and external environments. Either way, it can be scary for the team. It is up to the leadership to drive the change, ensure alignment, and see it through. It can have revolutionary effects to the bottom line when done right.

Via Marc Wachtfogel, Ph.D.
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These 4 Hobbies Can Actually Improve Job Performance

These 4 Hobbies Can Actually Improve Job Performance | Business | Scoop.it
 While downtime of any kind can help relieve stress, there are several science-backed ways that let you enjoy life outside of the office while improving your productivity within it.
 

Research conducted by Kevin Eschleman, an assistant psychology professor at San Francisco State University, suggests hobbies that are less relevant to one’s career are paradoxically more beneficial for it.

 

"Whatever the activity is that you're doing in your free time, it becomes incredibly more valuable if it is different from what you've been doing most recently in your work environment," Eschelman told Fast Company in a previous interview. "People need to be mindful and aware of what resources they're using in the work environment to realize which resources they need to protect and refuel in their free time," he said.


Via The Learning Factor
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The Learning Factor's curator insight, August 14, 6:32 PM

How you spend your downtime can have a profound impact on your productivity levels at work.

Kimberly Kline's curator insight, August 15, 5:32 PM
Be Creative!  Spending your free time listening or playing music, getting outside and moving, or even playing video games will actually make you more productive at work ~ and I believe it will also make you happier overall!
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25 Dumb Mistakes That Smart Bosses Shouldn't Make

25 Dumb Mistakes That Smart Bosses Shouldn't Make | Business | Scoop.it

Very smart leaders make very dumb mistakes all the time. Maybe it's time to stop.


Via Daniel Watson
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Jeremy Barton's curator insight, August 5, 4:12 AM
Interesting
Walter Gassenferth's curator insight, August 5, 10:09 AM
Very interesting subject to be considered and discussed. I will disclose the post to my contacts and subscribers in http://www.quanticaconsultoria.com
Ron McIntyre's curator insight, August 5, 12:24 PM

What do you think?  Are these issues you are facing?