Burt's Bees
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Burt's Bees Launches Gud Line with Social Media | Advertising and Marketing Wisdom: Adages - Advertising Age

Burt's Bees Launches Gud Line with Social Media | Advertising and Marketing Wisdom: Adages - Advertising Age | Burt's Bees | Scoop.it
Burt's Bees is launching a fragrance-focused offshoot brand named Güd (pronounced Good) for millennial women with a fairly offbeat, lighthearted take.

"Unlike most scented beauty ads, Gud's isn't just about wildflowers and fresh spring breezes. Some of the scent bubbles try to duplicate diesel exhaust, garbage and urban storm-sewer smells."


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Burt’s Bees Creates Buzz with One-to-One Social Media CRM

Burt’s Bees Creates Buzz with One-to-One Social Media CRM | Burt's Bees | Scoop.it

Since Melissa Sowry joined Burt’s Bees in July 2010, she’s grown the brand’s Facebook fan base from 98,000 to more than 370,000 by creating compelling content that consumers want to interact with and discuss. That content, ranging from quizzes and video to sampling offers and behind-the-scenes access into the world of Burt’s Bees, is helping extend brand loyalty and generate powerful online viral engagement.


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Dry and flaky outdoor ad

From Baldwin&, Raleigh, NC: "To show the hydrating effects of the all-new Intense Hydration face care line from Burt's Bees, we re-imagined the typical "Before & After" demonstration by constructing a billboard using thousands of coupons."


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The Farmery Busts Out A Mini-Farmery At Burt's Bees HQ! | The Volt Report

The Farmery Busts Out A Mini-Farmery At Burt's Bees HQ! | The Volt Report | Burt's Bees | Scoop.it
The Farmery hopes to provide an urban farmers market experience for the city and recently locked a Burt's Bees sponsorship! Now a Mini-Farmery is open for biz!

Via Alan Yoshioka
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John Payne's curator insight, August 4, 2013 12:59 PM

Always looking for ways to automate plant producttion, this inspired me to imagine a spherical container, the top half made of some glazing material (glass, plexiglass, ...), and the bottom half composed of rows of trays or racks for plants, potted or otherwise. In the center would be a sngle pivoting robotic arm. Supporting this structure would be a cylindrical collar, rising to where the glazing began, the bottom of which would be a tank containing enough water to serve as a thermal flywheel, and fish. The robotic arm would not need the precision of an industrial arm, partly because the machinery it supported could compensate for its imprecision, adjusting much faster than the arm swayed, and the entire structure could rotate around its vertical axis, to help even out the distribution of sunlight.

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Can Burt’s Bees Turn Clorox Green? - New York Times

Can Burt’s Bees Turn Clorox Green? - New York Times | Burt's Bees | Scoop.it
Another small, eco-friendly business is scooped up by a corporation.
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Natural Personal Care Products & Natural Skin Care Products - Burt's Bees

Burt's Bees offers natural personal care products, including truly natural skin care products, hair care products, soaps, lotions, natural baby products, and more. And we're committed to The Greater Good for all.
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Interactive Billboard For Hydrating Cream Has Viewers ‘Peel Off’ Dead Skin [Video] - PSFK

Interactive Billboard For Hydrating Cream Has Viewers ‘Peel Off’ Dead Skin [Video] - PSFK | Burt's Bees | Scoop.it
Burt’s Bees used outdoor advertising to demonstrate the benefits of its new Intense Hydration skincare line and giving customers free coupons.

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Pinterest Campaign Brings Users' Dream Morning To Life

Pinterest Campaign Brings Users' Dream Morning To Life | Burt's Bees | Scoop.it
Raleigh NC agency Baldwin& brings a dream morning Pinterest board to life to promote the new release by güd from Burt’s Bees.

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Burt's Bees wins prestigious title for advertising campaign

Burt's Bees wins prestigious title for advertising campaign | Burt's Bees | Scoop.it
The campaign "Find Your Burt" invited people to find their inner Burt.

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MediaPost Publications Passersby Help Burt's Bees Billboard Show Before-And-After Effect 01/07/2013

MediaPost Publications Passersby Help Burt's Bees Billboard Show Before-And-After Effect 01/07/2013 | Burt's Bees | Scoop.it
Passersby Help Burt's Bees Billboard Show Before-And-After Effect - 01/07/2013

 

"..Closer eyes could see that the top of the billboard was affixed with post-it notes; 1,300, in fact. Each piece of paper had a $3-off coupon on the back. What’s more enlightening is that as each sticky note was removed, a new, glowing face was revealed, with the model now smiling next to a jar of intense hydration moisturizer..."


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Skin Care: Why Go Natural? | Care2 Healthy Living

Skin Care: Why Go Natural? | Care2 Healthy Living | Burt's Bees | Scoop.it
I started out by trying out major brands, like Burt's Bees, Alba Botanica, and Weleda, which are almost entirely natural, and certainly a step up from the more mainstream cosmetics. For a higher price point, 100% Pure is a ...

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Olivia Grey's curator insight, October 14, 2013 2:06 AM

Taking care of skin naturally is a good practise as there are less chances of chemical reactions and other side effects.

 

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MediaPost Publications Burt's Bees Deflakes With Billboard, Video 10/29/2012

MediaPost Publications Burt's Bees Deflakes With Billboard, Video 10/29/2012 | Burt's Bees | Scoop.it
Burt's Bees Deflakes With Billboard, Video - 10/29/2012...

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