Business Brilliance & Marketing Moxie
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Business Brilliance & Marketing Moxie
Keep ahead of the curve with business and marketing trends.
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Make Your Images SEO Rockstars in 4 Steps

Make Your Images SEO Rockstars in 4 Steps | Business Brilliance & Marketing Moxie | Scoop.it

Taking good photos is just part of what you'll need to achieve real SEO dominance. You'll also need to label, tag and post your photos properly.


Here's How to do it:

http://www.searchenginejournal.com/seo-101-optimize-images-make-seo-rockstars-4-steps/136290/


Via Antonino Militello
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SENAME Interactive's curator insight, July 22, 2015 12:57 AM

Do you know Search engines crawlers cannot crawl images? Follow these tactics Alt text, caption, file size and photo title to enhance the images for search engines.

Dorothy Retha Cook's curator insight, July 27, 2015 1:19 PM

MARKETING AND BUSINESSCAN BE CLEAN TO.

wanderingsalsero's curator insight, August 8, 2015 1:37 PM

Image optimization is overlooked 99.9% of the time... so this is undoubtedly a good skill to have (from a competive standpoint).

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24 Google Docs Templates that Will Make Your Life Easier

24 Google Docs Templates that Will Make Your Life Easier | Business Brilliance & Marketing Moxie | Scoop.it
Too much time can easily be wasted trying to format documents that have already been put together by someone else. If you use Google Docs, here are 24 time-saving templates that'll let you get on with using the documents, rather than struggling with putting them together in the first place. The templates below have been split…

Via Ana Cristina Pratas
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Nadège CORDENTE's curator insight, June 7, 2015 5:01 AM

toujours utile!

ERBRAINS MICROSOFT DYNAMICS's curator insight, June 8, 2015 1:41 AM

Nice Share

Lee Hall's curator insight, June 8, 2015 4:56 PM

You can even make your own templates.

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Real Innovators Don’t Fear Failure - Sloan

Real Innovators Don’t Fear Failure - Sloan | Business Brilliance & Marketing Moxie | Scoop.it

One way to learn, argue Paul J.H. Schoemaker (Wharton School) and Steven Krupp (DSI), is to “try to fail fast, often and cheaply in search of innovation.”  Does your business encourage experiments and “failing fast” as a source of innovation and quick learning?That’s one of the six questions posed by Paul J.H. Schoemaker (Wharton School) and Steven Krupp (DSI) in their article “The Power of Asking Pivotal Questions,” in the Winter 2015 issue of MIT Sloan Management Review . The article builds on the authors’ new book, Winning the Long Game: How Strategic Leaders Shape the Future (PublicAffairs, 2014). Schoemaker and Krupp write that asking “what if” questions challenges executives to incorporate broader perspectives. It stimulates “out-of-the-box dialogues that help leaders make better choices and find innovative solutions sooner.”


Via Bonnie Hohhof
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Valerie MacLeod's curator insight, May 29, 2015 11:46 AM

Want to be more innovative? 

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Location Intelligence Leads to Business Insights and Creates Competitive Advantage

Location Intelligence Leads to Business Insights and Creates Competitive Advantage | Business Brilliance & Marketing Moxie | Scoop.it
NEW YORK (March 12, 2015) — According to a new report by Forbes Insights, in association with Pitney Bowes, "The Eureka Moment: Location Intelligence and Competitive Insight," by mapping different types of data—such as storm patterns, infrared heat signatures or waterways—location intelligence can bring previously unseen spatial relationships to light [...]

Via Ellen Naylor
No Boxes's insight:

Really like this idea of combining location intelligence with competitive analysis; a winning combination for #business.

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Ellen Naylor's curator insight, March 13, 2015 11:40 AM

You need to give your email address to get the full local intelligence report.

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These Young College Dropouts Built a $14 Million Company in Just Over a Year

These Young College Dropouts Built a $14 Million Company in Just Over a Year | Business Brilliance & Marketing Moxie | Scoop.it
Since September, an app called Wigo -- the brainchild of 23-year-old college dropout Ben Kaplan -- has become the hottest thing on college campuses.

Wigo helps college kids find out where their friends are going to meet up and party (or meet up and study, or meet up and do anything).

But the thing that is making kids go wild for this app is that they can't just download it and use it. They have to really, really want it, getting hundreds to thousands of their schoolmates to sign up on a waiting list. Only then will Wigo "unlock" the app at their school.

Via Brian Yanish - MarketingHits.com
No Boxes's insight:

Brilliant #marketing! 

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It’s All About Engagement in the Next Era of Marketing

It’s All About Engagement in the Next Era of Marketing | Business Brilliance & Marketing Moxie | Scoop.it
When we first started this series on the next era of marketing, we brought you the marketing pundit point of view through conversations with visionaries like Seth Godin and Aditya Joshi, but only recently did I discuss your opinions on the future of marketing. We asked the Economist Intelligence Unit to survey nearly 500 marketers and then shared the results on the many observations about marketing’s future, including organizational change and technology advancement.

But to kick off our deep dive into all of the interesting data from the survey, I want to pause and talk more about one of the key concepts to emerge from the research—engagement.

Every marketing team’s goals are to bring in new customers, grow their lifetime value and convert them into brand advocates who can influence their network to become new customers. But today’s constantly-connected world of digital, social and mobile has changed the way customers behave— and, consequently, how brands need to speak to their customers and prospects. As brands evolve, they’re learning that engagement is the critical next step. If they’ve not already started, brands are starting to shift from an era of mass marketing and advertising—where we talk at people for a single moment in time—to an era of engagement marketing where we begin to take time to learn more about our customers on a personal, individual level and engage with them over a lifetime.

Via Brian Yanish - MarketingHits.com
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What Does the Millennial Consumer Look Like? [Infographic]

What Does the Millennial Consumer Look Like? [Infographic] | Business Brilliance & Marketing Moxie | Scoop.it

Learn more about how the millennial consumer shops.


Via Kamal Bennani
No Boxes's insight:

Always good to know more about our future; #millenials

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Maria Rekrut's curator insight, January 18, 2015 2:45 PM

Be in the know about: What does your Millennial Consumer  look like.

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How To Grow Your Customer Base With Competitive Intelligence

How To Grow Your Customer Base With Competitive Intelligence | Business Brilliance & Marketing Moxie | Scoop.it
Growing your customer base is about sales, marketing, and providing the type of service people seeking legal services want, but it’s also about competitive intelligence (CI). If you want to grow your customer base, you’ll need to understand the trends, changes, and reality of the industry. Let’s take a closer look at how you can use competitive intelligence data to grow your customer base.

Via Bonnie Hohhof
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Top 10 Mistakes in Starting an Online Business (FS080)

Top 10 Mistakes in Starting an Online Business (FS080) | Business Brilliance & Marketing Moxie | Scoop.it
Honest Video Training for Online Business Builders
No Boxes's insight:

What NOT to do when building an online #business. 

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Be Human in Your Content Marketing | Scoop.it Blog

Be Human in Your Content Marketing | Scoop.it Blog | Business Brilliance & Marketing Moxie | Scoop.it
We humans, as readers, only want what's interesting and genuine. So as a content marketer, don't be a robot: you'll be more interesting.
No Boxes's insight:

As always, at the end of the day, people do business with people; not machines or robots.  Make your content, blogging & social media posting meaningful & relevant to your clients. #business #content

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How to Get Great Content Ideas Directly from Your Audience

How to Get Great Content Ideas Directly from Your Audience | Business Brilliance & Marketing Moxie | Scoop.it
f you’re reading this blog post, you’ve probably already figured out that content marketing is one of the easiest, most cost-effective ways to build your audience and generate more business online.

But even if you’ve figured that out, it still doesn’t mean you’re actually going to DO it.

One of the biggest obstacles of putting a successful marketing strategy into action is figuring out what to say.

What type of articles will people want to see in my emails? What should I post on social media? How can I write blog posts that people will actually read?

Via Brian Yanish - MarketingHits.com
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Melanie Birch's curator insight, September 28, 2014 1:23 PM

     Content marketing is one of the easiest, most cost-effective ways to increase awareness and revenue online. However, it is not always so easy to figure out what new content to post.

     There are a few ways to get those content ideas directly from your audience. One way is through social media. You can keep track of what type of content your audience is engaging with. There are also feedback forms, in which you can ask your readers what they want to read about next and they can provide as much detail as they want. You can also use "UserVoice Smart Vote," which lets visitors to vote for their favorite content from a list of two. You can also get ideas from surveys. The questions would be specific to your content marketing strategy and ask for feedback when it is relevant. Another way is through comments. Include a call-to-action in blog posts and continue to ask for suggestions in the comments area. All of these ways can be a great way to get the perfect content to engage your audience and generate more business. 

 

 

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5 Steps to Execute Real Competitive Intelligence in Your Business

5 Steps to Execute Real Competitive Intelligence in Your Business | Business Brilliance & Marketing Moxie | Scoop.it

Competitive intelligence and analysis is often considered the domain of the largest companies that can afford outside consultants or a department dedicated to that task.However, competitive intelligence is just as important for the small and medium-sized business.  Understanding your competitors and being ready for their actions is part of every executive’s job in the smaller business.  Often it is the marketing function that takes the lead on creating the discussion and developing whatever documentation is required.  Following these simple steps will put you in a good position to be aware and react to competitive actions and avoid “business blind spots.”


Via Bonnie Hohhof
No Boxes's insight:

Competitive intelligence; just as important for small businesses as for large corporations.  #business

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Andrew Wiltshire's curator insight, September 15, 2014 5:53 PM

And its so easy to do these days using some of the latest social media monitoring tools. Need help getting started?

Ellen Naylor's curator insight, September 17, 2014 11:37 AM

My favorite tip is to watch out for your blind spots. All size organizations can benefit from this. 

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Intoxicating investment: How some whisky lovers are now making millions

Intoxicating investment: How some whisky lovers are now making millions | Business Brilliance & Marketing Moxie | Scoop.it
How buying the right whiskey now can make you money later
No Boxes's insight:

Interesting.  Whatever you do, don't drop the bottle! #business

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25 Popular Business Books Summarized In One Sentence Each

25 Popular Business Books Summarized In One Sentence Each | Business Brilliance & Marketing Moxie | Scoop.it
25 #business books; a one sentence summary for each.
No Boxes's insight:

A great guide for 25 best #business books; a one sentence summary for each. 

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A simple SEO guide in 2015 (Infographic)

A simple SEO guide in 2015 (Infographic) | Business Brilliance & Marketing Moxie | Scoop.it
Is SEO really a harder game to play as KunoCreative's Dan Stasiewski put it in this excellent SEO guide infographic? Maybe for black hat SEO hackers.
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Google: The Mobile Friendly Algorithm Has Fully Rolled Out

Google: The Mobile Friendly Algorithm Has Fully Rolled Out | Business Brilliance & Marketing Moxie | Scoop.it
Google said the mobile-friendly algorithm is fully rolled out, but there are still some mobile friendly pages that do not see the score since indexing still takes time.
No Boxes's insight:

If you haven't updated your website to be #mobile friendly, don't wait any longer.  #SEO

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8 Analytics Trends to Watch in 2015

8 Analytics Trends to Watch in 2015 | Business Brilliance & Marketing Moxie | Scoop.it

Business analytics are becoming 'the air companies breathe and the oceans in which they swim,' according to Deloitte Analytics. These eight trends will dominate the analytics field in 2015.


Via Anita, Brian Yanish - MarketingHits.com
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6 Websites to Track A Website’s Traffic

6 Websites to Track A Website’s Traffic | Business Brilliance & Marketing Moxie | Scoop.it
When you search the web, you might find a really awesome website. Many people might judge that website depending on the number of visits that it receives on a daily/weekly/monthly basis but how do you find out information like that? Well here are some web site traffic tracking websites that can tell you what you…
No Boxes's insight:

Website success has everything to do with understanding #analytics,--some great resources in this article.  

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Where to start for good SEO: great content or link building? | Scoop.it Blog

Where to start for good SEO: great content or link building? | Scoop.it Blog | Business Brilliance & Marketing Moxie | Scoop.it
Is it possible to perform well in search rankings by simply producing good content? Beyond that, what should you focus on first for SEO?
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Refusing Bad Business: A Luxury You Can't NOT Afford

Refusing Bad Business: A Luxury You Can't NOT Afford | Business Brilliance & Marketing Moxie | Scoop.it
As someone who’s worked on both sides of the freelancer-client fence, I give a lot of “insider” advice to designers on dealing with their clients. One of the most common problems I hear is that designers would love to be able to turn down their worst clients – the ones who pay late, don’t pay at all, or who just...
No Boxes's insight:

This has been one of the hardest lessons I've personally had to learn.  Save yourself the time, misery and ultimately, loss of income from the beginning by remembering:  "A bad client will never, ever, ever, ever change into a good one."

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Stages Of Sales Funnel, Its Cycle And Role Of Content At Different Stages

Stages Of Sales Funnel, Its Cycle And Role Of Content At Different Stages | Business Brilliance & Marketing Moxie | Scoop.it

The Content makes up almost 50 percent of a website. It helps a business communicate with the audience of its website. Content is King – is the well known saying of the decade. Content is essential for a business at every stage of customer acquisition. It is used in different ways to attract the customers.

Creative and promotional content is often used in the sales strategies of a business. It has a strong role at every stage of the sales funnel. At the top of the funnel, creative content is used to attract the attention of the customer.

In the middle stage, it is used to provide further information on the product or service (s) provided. Later, it helps in maintaining customer loyalty. In this way, there is no stage of the sales funnel which can do without content.Let’s explore more about the role of content in the sales funnel.


Via Brian Yanish - MarketingHits.com
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Ellen Naylor's curator insight, January 12, 2015 12:10 PM

Give customers what they need at each stage of the decision making process, since many don't come to #Sales until their decision is almost made. It's also important that you figure ways for industry experts to support your product, another source #customers look at in decision-making. #marketing

Mosaic Marketing's curator insight, January 23, 2015 7:56 AM

Content is king throughout every element of the marketing mix 

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Choose great people and shine in their shadows - Virgin.com

Choose great people and shine in their shadows - Virgin.com | Business Brilliance & Marketing Moxie | Scoop.it
It’s no secret that I wasn’t the most academic student. Dyslexia held me back from focusing on school work and achieving good grades. However, I learned that if I flanked myself with people that complemented my weaknesses and shared my passions, I could work with them towards greater achievement...
No Boxes's insight:

#Collaboration IS now.  Collaboration is the future.  Choose people who complement your weaknesses.  Model your business after those that not only are successful, but challenge you.

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Experts Give Their Thoughts on the Digital Trends of 2015

Experts Give Their Thoughts on the Digital Trends of 2015 | Business Brilliance & Marketing Moxie | Scoop.it

Take a look at what the top industry experts have to say about how the digital marketing landscape will look in 2015


Via Pedro Da Silva
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Marco Favero's curator insight, October 1, 2014 4:52 PM

aggiungi la tua intuizione ...

Juliana Loh's curator insight, October 4, 2014 3:51 PM

What's trending in the digital sphere? Will FB continue to dominate? Will mobile kill everything desktop? Who are investors supporting now? UK's mysocialagency has offered a few extrapolations. 'Carry on... carry on'...

 

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The Power of Remarketing in PPC #Infographic

The Power of Remarketing in PPC #Infographic | Business Brilliance & Marketing Moxie | Scoop.it
The Power of Remarketing in PPC #Infographic The Power of Remarketing in PPC #Infographic
No Boxes's insight:

Increasing ROI in #marketing using re-marketing.  

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Peer-to-Peer Support Communities: The Keys to Unlocking Customer Service Nirvana? | Our Social Times - Social Media Agency, Social Media Training

Peer-to-Peer Support Communities: The Keys to Unlocking Customer Service Nirvana? | Our Social Times - Social Media Agency, Social Media Training | Business Brilliance & Marketing Moxie | Scoop.it
Peer-to-peer support communities can save you millions, improve customer advocacy, shorten product development timescales and your customers take on supporting
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