Apparently, Hailey's mother discovered that her daughter was abusing fellow students (at least we assume it was fellow students and not just some random people), via the Internet. As a result, Hailey's mom decided the best course of action was to have her daughter sell her beloved iPod and give the proceeds to Beat Bullying, a charity that works to combat bullying in all its forms. Rather than keep the incident in-house, as it were, Hailey's mom had her write out the punishment on the aforementioned sign so that she could post the picture for all the world to see.
"My name is Hailey. I am a kind, caring, smart girl, but I make poor choices with social media. As a punishment, I am selling my iPod and will be donating the money to the charity Beat Bullying, in hopes of changing my behavior as well as bringing awareness to Bullying. Because bullying is wrong."