When it comes to bullying, the bystander is not innocent. In fact, anti-bullying bystanders who adopt a “cruel’s not cool” mentality can make the biggest impact of all. Think about it. If a bully is shamed by his peers for the names he calls his victim(s) at school or if she is chastised for the false rumors she spreads on Facebook about her victim(s), why would they continue to behave this way? Removing any social stock that a bully feels they obtain via bullying can go a long way to neutralizing this behavior.