Belfast Newsletter Double Wetherby success leaves Tony McCoy six short of 4000 Belfast Newsletter Tony McCoy moved to within touching distance of his 4,000th career winner over jumps with a double at Wetherby.
MarketingProfs reviewed an Experian Marketing Services report that provides benchmarks for key email engagement and acquisition tactics…
With some 44% of email opens now via mobile devices, fully 50% of email marketers surveyed say they are optimizing or planning to optimize email campaigns for mobile viewers.More than 7 in 10 email marketers (71.5%) say they collect input via email surveys, and among them 38% have generated completion rates of 11% or higher.Notably, most (59%) marketers do not offer incentives to their subscribers for filling out a survey.Among email marketers who distribute surveys via email, the most popular types are post-purchase (50%), customer service (46%), and online-experience (43%) surveys.More than one-half (52%) of marketers have used animated gifs in their email campaigns, 16% have used horizontal or multidirectional scrolls, and 7% have included video content in email messages.72% of email marketers who have used animated gifs or cinemagraphs have recorded higher transaction-to-click rates, compared with bulk emails to the same customers.One in five (21%) email marketers use symbols in their email subject line. An additional 28% don't use symbols but would like to start doing so. Using symbols in a subject line can help email stand out in subscribers' inboxes.Moreover, emails that contain symbols in subject lines can generate open rates up to 15% higher than open rates for regular promotional emails.Facebook (98%) is the social platform most mentioned in email campaigns, followed by Twitter (91%) and YouTube (45%).One-third (32%) of email marketers mention Pinterest in their campaigns.
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