Numbers are important. Sales, share, consumer traffic, brand equity, engagement, viewership. Usually the higher the better. Last year we offered up 13 trends that had revealed themselves via our predictive emotional engagement and loyalty assessments and, in looking, went 13 for 13. One hundred percent. And you can’t really get better than that. And in a little bit it will be 2014.
In numerology, the number 14 is associated with forward movement, new methods of experience, opportunity, and personal engagement, a good omen as to the course the world of consumer outreach and brand marketing will follow next year. For marketers and brand managers who want stay ahead of that trajectory, analysis and insights from Brand Keys’ validated and predictive loyalty and engagement metrics, collected from over 100,000 consumers this year, identify 14 critical trends will become brand realities in 2014:
Via Russ Merz, Ph.D.