I am a huge fan of Joe Pulizzi and all of his books and this new one, which knocks it out of the park, “Epic Content Marketing; How to tell A Different Story, Break Through the Clutter and Win More Customers by Marketing Less, so call this a tribute...
Suzen Pettit's insight:
You might want to sit down before viewing this. Don't say I didn't warn you!
2014 was a busy year for marketers. Content Marketing hit the big time, brands and agencies embraced micro-content, and video marketing proved that it is here to stay. Here are the 14 biggest content marketing trends we saw in ’14:
The 2 Choices You Have for 2015: Here’s how I see it: You can either stick with what you’re doing, or you can start doing something new. Really the bigger question is: how successful was your bottom line last year? Compared to your 2014 goals? Is your online marketing strategy .working? How about last year vs. the prior year….. As we small business owners keep chugging along day after day, it often becomes hard to distinguish what business practices are working well for us- and by that I mean turning some solid ROI, vs. what we are doing because it’s what we do. Habit. You know. The comfortable stuff. It becomes even more confusing as so many of us pump out more and more content with no real goal other than to hope that we get noticed . in the hopes of increasing traffic, creating a strong brand and building a following. Can you say Murky ? How are you gauging your return on investment? Do you know where the main sources of your referrals are coming from ?ROI becomes m