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3 Social Media Marketing Trends for 2014

3 Social Media Marketing Trends for 2014 | Small Business Marketing & SEO | Scoop.it
Here are three cutting-edge trends that will be at the core of the most successful social media marketing campaigns in 2014.
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Very insightful, this article is a must read in order to build your businesses online community.

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Small Business Marketing & SEO
Small Business Marketing & SEO
Is your website serving as an online business card? On page 9 of Google? Look no further to make your business, blogs, and websites noteworthy!
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Epic Content Marketing: A Musical Book Review

Epic Content Marketing: A Musical Book Review | Small Business Marketing & SEO | Scoop.it
I am a huge fan of Joe Pulizzi and all of his books and this new one, which knocks it out of the park, “Epic Content Marketing; How to tell A Different Story, Break Through the Clutter and Win More Customers by Marketing Less, so call this a tribute...
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You might want to sit down before viewing this. Don't say I didn't warn you!

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Get A Grip on Your SEO

With the Get a Grip session we’ll create a road map of customized steps that you will need to take to get you from where you are today to a thriving, lucrative, lead generating business in one year
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Airbnb Marketing Vine: Monday Marketing Masters

This campaign was a double whammy: Founded in August 2008 and based in San Francisco, California, Airbnb a community site for people to list, discover, and book unique rooming spaces around the world online or from an smart phone, has spread like wildfire not just because of its’ unique and inviting concept, but also because it has matched its’ marketing campaign with its’ IT savvy, twenty and thirty something’s, social media rocking, young and hip audience, and invited them in for an opportunity to be part of the Airbnb marketing experience by taking part in an innovative marketing experience. To advertise the Airbnb marketing concept of showing how everyone is finding their place in the world, the company created an offer to their thousands of Twitter followers that went like this: The offer, sent out on Twitter,  (duh) which owns Vine, was an invitation to become part of a marketing video, and a movement, by sending in Vines (a Twitter owned app allowing you to take 6 seco
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Will It Blend, Viral Video Series Genius

This campaign ties for first place in my book, tying with the Charmin Sit or Squat campaign that launched the Monday Marketing Masters (let’s just call it the MMM) series. I’ve mentioned this campaign before because I am in such awe of it, but it is definitely worthy of its’ own blog dedication. Presenting: The Blendtec “Will It Blend” video series: a brilliant and once more, highly entertaining viral video YouTube series starring CEO Tom Dickson as the “blend master and host”. Talk about content!
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Hellman's Takes the Mayo With the Hellman's Recipe Cart - Omaginarium

Hellman's Takes the Mayo With the Hellman's Recipe Cart - Omaginarium | Small Business Marketing & SEO | Scoop.it
Outfitted with a touchscreen device, the company completed a month long beta trial of the ‘Hellman's Recipe Cart’- a super jacked up shopping cart that does the thinking for you
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I'll Have Organic Traffic Vs. Pay-Per-Click Please - Omaginarium

I'll Have Organic Traffic Vs. Pay-Per-Click Please - Omaginarium | Small Business Marketing & SEO | Scoop.it
Why Organic traffic you ask? Not only is it easy on the wallet, but ensures your audience on your content quality. Learn the details here, and don't disqualify pay-per-click ( PPC) altogether, but learn how to spend your money wisely
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How To Make Money by Growing Your List - YouTube

http://omaginarium.com http://omaginehealth.com Suzen Pettit from Omaginarium gives 7 sure fire strategies for list building and getting qualified leads comi...
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6 Easy Ways to Get Traffic to Your Website or Blog - YouTube

Suzen Pettit from http://Omaginarium.com offers 6 easy ways to get folks to go to your website or blog and convert to a sale, including creating good content...
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I'll Have the Organic Traffic Vs. Pay-Per-Click Please - Omaginarium

I'll Have the Organic Traffic Vs. Pay-Per-Click Please - Omaginarium | Small Business Marketing & SEO | Scoop.it
Why Organic traffic you ask? Not only is it easy on the wallet, but ensures your audience on your content's quality. Learn the details here!
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Traffic Strategy #7: Write Reviews or Top 10 Lists - Omaginarium

Traffic Strategy #7: Write Reviews or Top 10 Lists - Omaginarium | Small Business Marketing & SEO | Scoop.it
Writing a Top 10 List is a great way to build traffic to your website or blog. In these top 10 lists I would research the experts, give an example of their work, write a small blurb about what I find valuable about them, and of course give a link back to their site, and maybe a link to one of my favorite articles that they’ve written; the one that pushed me to name them on this list.
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The Big Simple Secret to Creating a Blog People Will Remember - Omaginarium

The Big Simple Secret to Creating a Blog People Will Remember - Omaginarium | Small Business Marketing & SEO | Scoop.it
Do you have a website with great content but, alas, are not getting the traffic you were hoping for? You’ve done all the things we’ve walked through in the Traffic Series , shared your content throughout social media, optimized it up the wazoo,  but still your missing consistent traffic. Is your opt-in box getting rusty […]
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Having memorable content is one thing, but how can you make your audience remember YOU?

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Why Should Your Business Have A Blog? Top 5 Reasons Your Business Needs A Blog - Business 2 Community

Why Should Your Business Have A Blog? Top 5 Reasons Your Business Needs A Blog - Business 2 Community | Small Business Marketing & SEO | Scoop.it

Via Steven Healey
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Debating on weather or not your business needs a blog? If so, this article will enlighten you on how blogging does wonders for your business. 

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Beyond the Buzz: Klout for Healthcare Marketing | HealthWorks ...

Beyond the Buzz: Klout for Healthcare Marketing | HealthWorks ... | Small Business Marketing & SEO | Scoop.it
Klout, a company that quantifies people's online influence, has recently revamped its business model with a new emphasis on content aggregation. While many people have been critical of Klout's ranking methodology in the ...

Via Rami Kantari
Suzen Pettit's insight:

With Healthcare demand on the rise, Healthcare comapnies' emphasis on their marketing is rising as well. This article is a great example of how Klout Healthcare's marketing successfully revamped it's business as a whole. Read the article to get ideas how you can successfully revamp your business as well.

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Have you seen this weeks blog post yet?

Toms is a for profit company with a great marketing approach through social media, and marketing campaigns
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Let Me Walk In Your Shoes, TOMS

Last week in mall: Daughter: “every time you buy a pair of shoes from TOMS another pair is donated to children across the globe that can’t afford shoes” Me: “True. And yet, still pretty pricey!” Daughter: “Can I have 2 pairs? I really want to give” Me: “ummmm….sure?” TOMS Shoes was founded in 2006 by Blake Mycoskie, an entrepreneur from Arlington, Texas.  Inspired by a trip to Argentina (where Blake was competing on 2nd season of The Amazing Race with his sister), Blake returned a few years later to do some volunteering and was moved at the sight of so many shoeless children running around the streets just outside of Buenos Aires. According to Wikipedia: “Mycoskie had learned that the lack of shoes was a problem that had a serious impact upon these youth, threatening the ability of the children to go to school, prevent infection, and so forth.[10] A new model of corporate social responsibility, aptly named “Cause Marketing” was born. And from that, TOMS One
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Will It Blend, Viral Video Series Genius - Omaginarium

Will It Blend, Viral Video Series Genius - Omaginarium | Small Business Marketing & SEO | Scoop.it
Presenting: The Blendtec “Will It Blend” video series: a brilliant and once more, highly entertaining viral video YouTube series starring CEO Tom Dickson as the “blend master and host”.
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HUGE traffic strategy

google wants great new content to attract traffic to your website
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Monday Marketing Masters: The Best and the Smartest Branding Out There - Omaginarium

Monday Marketing Masters: The Best and the Smartest Branding Out There - Omaginarium | Small Business Marketing & SEO | Scoop.it
Welcome to Monday Marketing Masters,  a  new weekly series where I take a moment  out of my busy day to give a quick shout out to what I believe to be some of the best marketing by a company (small or sometimes quite large) that you’ll find out there today. Some epic, some hilarious, some just spot […]
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Four Ways to Monetize Your Blog - YouTube

http://omaginarium.com Make money on your blog or website by creating a monetized blog using affiliate marketing, writing product or book reviews, using Goog...
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Google Builds Up Digital Video Advertising Capabilities With mDialog Acquisition

Google Builds Up Digital Video Advertising Capabilities With mDialog Acquisition | Small Business Marketing & SEO | Scoop.it
In another sign of Google’s active plan to attract more brand dollars and capitalize on the digital video boom, the company announced it has acquired digital video advertising tech firm mDialog.

Via Hannah du Plessis
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Understanding the Impact of Dwell Time on SEO by @neilpatel

Understanding the Impact of Dwell Time on SEO by @neilpatel | Small Business Marketing & SEO | Scoop.it
Being a smart SEO is not just about geeking out on technical details. Increasingly, SEO is less of a science and more of an art — the art of understanding your users and delivering exactly the kind of content they need and want.

Via Neil Ferree
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Neil Ferree's curator insight, June 11, 11:19 AM

Read this article to understand the different between what Neil Patel defines as Dwell Time versus Time on Site (visit duration) that we see used by Alexa and SimilarWeb site scoring metrics.


View my SlideShare Deck on how I compared 10 social media marketing sites using Alexa and SimilarWeb statistics comparing these sites by:


  • US Rank
  • Total Visits
  • Page Views
  • Bounce Rate
  • Time on Site


Before reading this article, I was equating Time on Site as Dwell Time when in fact, its similar but not the same.

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Want to Monetize Your Facebook Page? It's time to Pay to Play - Omaginarium

Want to Monetize Your Facebook Page? It's time to Pay to Play - Omaginarium | Small Business Marketing & SEO | Scoop.it
Want to monetize your Facebook Page? Facebook has ramped up its’ business mojo on the backs of the Facebook page owners. The time has come to Pay to Play
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15 Types of Content That Will Drive You More Traffic by Neil Patel

15 Types of Content That Will Drive You More Traffic by Neil Patel | Small Business Marketing & SEO | Scoop.it

Excerpt from the useful article by Neil Patel and published on his Quick Sprout Blog:
"Content marketing is more than writing blogs. Way more.
If you’re just getting involved in content marketing, the first thing you need to do is launch your blog and start writing.
Then, when your blog is established and purring along, try throwing in a new type of content.

But before I share the 15 types of content that will drive you more traffic, there are a few things you need to know:
- You don’t need to try all of these examples - different content types suit different brands in different ways.

- Don’t be afraid to try new stuff – I’ve found that some people shy away from new types of content because they think it will take too long, be too hard, or fall flat. I understand your apprehension, but I encourage you to try it anyway.

- Pick one and put it in your schedule – if you use a content marketing schedule, slot one or two of these into the editorial calendar for the next month.

- This list is not exhaustive – I encourage you to think of content not in terms of types but ideas. The form that the content takes is secondary. The idea is primary.

Let's look at these 15 content types (here just is the list):
#1: Infographics
#2:  Meme
#3:  Videos
#4:  Guides
#5:  Book reviews
#6:  Opinion post (a.k.a. “Rant”)
#7:  Product reviews
#8:  How-to
#9:  Lists
#10: Link pages
#11: Ebook
#12: Case Study
#13: Podcast
#14: Interview
#15: Research and original data

Conclusion:
The more types of content you use, the more powerful your content marketing efforts become. Content, regardless of its form, speaks to an audience. That audience, in turn, listens, shares, learns, and converts.

There’s a wealth of potential here — the kind of potential that your brand needs in order to advance to the next level. Now, you have a plan to get there..."

Each type is analyzed with more information, how to do it, things to keep in mind and useful external links.
Read full, long and interesting article here:
http://www.quicksprout.com/2014/04/14/how-these-15-types-of-content-will-drive-you-more-traffic/

 

 


Via Giuseppe Mauriello, Robert Smyka
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Mohammed ALAMI's curator insight, April 16, 9:51 AM

Content marketing is more than writing blogs. Way more.

Ariane Faure rédac web's curator insight, April 17, 4:02 AM

Top 15 des contenus à succès. 

dan's curator insight, April 21, 3:10 PM

#content

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3 Steps to Build a Social Media Marketing Sales Funnel

3 Steps to Build a Social Media Marketing Sales Funnel | Small Business Marketing & SEO | Scoop.it
Are you looking for a smart way to use social channels for lead conversion? Are you tracking and leveraging your target customers’ path to buying your product?

Via Neil Ferree
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Learn how to make the most from Google analytics; this article explains how crucial data can be for determining your marketing plans.

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Neil Ferree's curator insight, March 27, 12:17 PM

Event tracking gives you intel about button or link clicks, which is especially useful if customers have to go offsite to buy your product.


If you have a WordPress site, you can even install this plugin that automatically creates event tracking for you!

Dawn Matheson's curator insight, March 28, 10:18 AM

A funnel is something we can all understand, and Social Media Examiner uses that for the foundation of understanding how to untangle social for maximum benefit (aka "conversion"). ~ Terry

 

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8 Top Tips to Increase Blog Comments - Omaginarium

8 Top Tips to Increase Blog Comments - Omaginarium | Small Business Marketing & SEO | Scoop.it
here are my 8 top tips to increase blog comments. 1)Make sure your blog is spread out into various hot websites, emailed through an auto responder to subscribers and sent to news sites or forums that already have a vast community, such as your social media sites.
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5 Types of of Snack Size Content for Social Media Marketing Worth Considering

5 Types of of Snack Size Content for Social Media Marketing Worth Considering | Small Business Marketing & SEO | Scoop.it
Content on social media networks Is vital to create engagement with your prospects and customers. There is a fast emerging trend for content to be written and produced in snack size bites. This could be video, text or visual mediums. Provide the entree first and the main meal second. So it is all about the temptation.

Via David Blundell
Suzen Pettit's insight:

This article gives insightful views on how to make your content as appealing as possible. Great read!

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Ryan DePoppe's curator insight, February 28, 10:44 PM

Snack size, perfect for social media. 

Gary Stevens's curator insight, March 2, 6:13 AM

Less is more. Some ideas on producing web content for audiences that have increasingly shorter attention spans.

Debra Hess Norris's curator insight, March 16, 10:44 AM

Helpful advice.... brevity is necesary.