I am a huge fan of Joe Pulizzi and all of his books and this new one, which knocks it out of the park, “Epic Content Marketing; How to tell A Different Story, Break Through the Clutter and Win More Customers by Marketing Less, so call this a tribute...
Suzen Pettit's insight:
You might want to sit down before viewing this. Don't say I didn't warn you!
This campaign was a double whammy: Founded in August 2008 and based in San Francisco, California, Airbnb a community site for people to list, discover, and book unique rooming spaces around the world online or from an smart phone, has spread like wildfire not just because of its’ unique and inviting concept, but also because it has matched its’ marketing campaign with its’ IT savvy, twenty and thirty something’s, social media rocking, young and hip audience, and invited them in for an opportunity to be part of the Airbnb marketing experience by taking part in an innovative marketing experience. To advertise the Airbnb marketing concept of showing how everyone is finding their place in the world, the company created an offer to their thousands of Twitter followers that went like this: The offer, sent out on Twitter, (duh) which owns Vine, was an invitation to become part of a marketing video, and a movement, by sending in Vines (a Twitter owned app allowing you to take 6 seco
This campaign ties for first place in my book, tying with the Charmin Sit or Squat campaign that launched the Monday Marketing Masters (let’s just call it the MMM) series. I’ve mentioned this campaign before because I am in such awe of it, but it is definitely worthy of its’ own blog dedication. Presenting: The Blendtec “Will It Blend” video series: a brilliant and once more, highly entertaining viral video YouTube series starring CEO Tom Dickson as the “blend master and host”. Talk about content!
Why Organic traffic you ask? Not only is it easy on the wallet, but ensures your audience on your content quality. Learn the details here, and don't disqualify pay-per-click ( PPC) altogether, but learn how to spend your money wisely
Writing a Top 10 List is a great way to build traffic to your website or blog. In these top 10 lists I would research the experts, give an example of their work, write a small blurb about what I find valuable about them, and of course give a link back to their site, and maybe a link to one of my favorite articles that they’ve written; the one that pushed me to name them on this list.
Do you have a website with great content but, alas, are not getting the traffic you were hoping for? You’ve done all the things we’ve walked through in the Traffic Series , shared your content throughout social media, optimized it up the wazoo, but still your missing consistent traffic. Is your opt-in box getting rusty […]
Suzen Pettit's insight:
Having memorable content is one thing, but how can you make your audience remember YOU?
Klout, a company that quantifies people's online influence, has recently revamped its business model with a new emphasis on content aggregation. While many people have been critical of Klout's ranking methodology in the ...
With Healthcare demand on the rise, Healthcare comapnies' emphasis on their marketing is rising as well. This article is a great example of how Klout Healthcare's marketing successfully revamped it's business as a whole. Read the article to get ideas how you can successfully revamp your business as well.
Last week in mall: Daughter: “every time you buy a pair of shoes from TOMS another pair is donated to children across the globe that can’t afford shoes” Me: “True. And yet, still pretty pricey!” Daughter: “Can I have 2 pairs? I really want to give” Me: “ummmm….sure?” TOMS Shoes was founded in 2006 by Blake Mycoskie, an entrepreneur from Arlington, Texas. Inspired by a trip to Argentina (where Blake was competing on 2nd season of The Amazing Race with his sister), Blake returned a few years later to do some volunteering and was moved at the sight of so many shoeless children running around the streets just outside of Buenos Aires. According to Wikipedia: “Mycoskie had learned that the lack of shoes was a problem that had a serious impact upon these youth, threatening the ability of the children to go to school, prevent infection, and so forth. A new model of corporate social responsibility, aptly named “Cause Marketing” was born. And from that, TOMS One
Welcome to Monday Marketing Masters, a new weekly series where I take a moment out of my busy day to give a quick shout out to what I believe to be some of the best marketing by a company (small or sometimes quite large) that you’ll find out there today. Some epic, some hilarious, some just spot […]
Being a smart SEO is not just about geeking out on technical details. Increasingly, SEO is less of a science and more of an art — the art of understanding your users and delivering exactly the kind of content they need and want.
Excerpt from the useful article by Neil Patel and published on his Quick Sprout Blog: "Content marketing is more than writing blogs. Way more. If you’re just getting involved in content marketing, the first thing you need to do is launch your blog and start writing. Then, when your blog is established and purring along, try throwing in a new type of content.
But before I share the 15 types of content that will drive you more traffic, there are a few things you need to know: - You don’t need to try all of these examples - different content types suit different brands in different ways.
- Don’t be afraid to try new stuff – I’ve found that some people shy away from new types of content because they think it will take too long, be too hard, or fall flat. I understand your apprehension, but I encourage you to try it anyway.
- Pick one and put it in your schedule – if you use a content marketing schedule, slot one or two of these into the editorial calendar for the next month.
- This list is not exhaustive – I encourage you to think of content not in terms of types but ideas. The form that the content takes is secondary. The idea is primary.
Let's look at these 15 content types (here just is the list): #1: Infographics #2: Meme #3: Videos #4: Guides #5: Book reviews #6: Opinion post (a.k.a. “Rant”) #7: Product reviews #8: How-to #9: Lists #10: Link pages #11: Ebook #12: Case Study #13: Podcast #14: Interview #15: Research and original data
Conclusion: The more types of content you use, the more powerful your content marketing efforts become. Content, regardless of its form, speaks to an audience. That audience, in turn, listens, shares, learns, and converts.
There’s a wealth of potential here — the kind of potential that your brand needs in order to advance to the next level. Now, you have a plan to get there..."
here are my 8 top tips to increase blog comments. 1)Make sure your blog is spread out into various hot websites, emailed through an auto responder to subscribers and sent to news sites or forums that already have a vast community, such as your social media sites.
Content on social media networks Is vital to create engagement with your prospects and customers. There is a fast emerging trend for content to be written and produced in snack size bites. This could be video, text or visual mediums. Provide the entree first and the main meal second. So it is all about the temptation.