I am a huge fan of Joe Pulizzi and all of his books and this new one, which knocks it out of the park, “Epic Content Marketing; How to tell A Different Story, Break Through the Clutter and Win More Customers by Marketing Less, so call this a tribute...
Suzen Pettit's insight:
You might want to sit down before viewing this. Don't say I didn't warn you!
Why Organic traffic you ask? Not only is it easy on the wallet, but ensures your audience on your content quality. Learn the details here, and don't disqualify pay-per-click ( PPC) altogether, but learn how to spend your money wisely
Writing a Top 10 List is a great way to build traffic to your website or blog. In these top 10 lists I would research the experts, give an example of their work, write a small blurb about what I find valuable about them, and of course give a link back to their site, and maybe a link to one of my favorite articles that they’ve written; the one that pushed me to name them on this list.
Do you have a website with great content but, alas, are not getting the traffic you were hoping for? You’ve done all the things we’ve walked through in the Traffic Series , shared your content throughout social media, optimized it up the wazoo, but still your missing consistent traffic. Is your opt-in box getting rusty […]
Suzen Pettit's insight:
Having memorable content is one thing, but how can you make your audience remember YOU?
Welcome to the 6th in the Monday Marketing Masters series, bringing you my take on the best of the best marketing and branding strategies out there today. Still chugging! I was watching a TED talk today on a topic only a geek like myself would be attracted to, I thought…until, it occurred to me that, […]
Welcome to Monday Marketing Masters, a new weekly series where I take a moment out of my busy day to give a quick shout out to what I believe to be some of the best marketing by a company (small or sometimes quite large) that you’ll find out there today. Some epic, some hilarious, some just spot […]
Being a smart SEO is not just about geeking out on technical details. Increasingly, SEO is less of a science and more of an art — the art of understanding your users and delivering exactly the kind of content they need and want.
Excerpt from the useful article by Neil Patel and published on his Quick Sprout Blog: "Content marketing is more than writing blogs. Way more. If you’re just getting involved in content marketing, the first thing you need to do is launch your blog and start writing. Then, when your blog is established and purring along, try throwing in a new type of content.
But before I share the 15 types of content that will drive you more traffic, there are a few things you need to know: - You don’t need to try all of these examples - different content types suit different brands in different ways.
- Don’t be afraid to try new stuff – I’ve found that some people shy away from new types of content because they think it will take too long, be too hard, or fall flat. I understand your apprehension, but I encourage you to try it anyway.
- Pick one and put it in your schedule – if you use a content marketing schedule, slot one or two of these into the editorial calendar for the next month.
- This list is not exhaustive – I encourage you to think of content not in terms of types but ideas. The form that the content takes is secondary. The idea is primary.
Let's look at these 15 content types (here just is the list): #1: Infographics #2: Meme #3: Videos #4: Guides #5: Book reviews #6: Opinion post (a.k.a. “Rant”) #7: Product reviews #8: How-to #9: Lists #10: Link pages #11: Ebook #12: Case Study #13: Podcast #14: Interview #15: Research and original data
Conclusion: The more types of content you use, the more powerful your content marketing efforts become. Content, regardless of its form, speaks to an audience. That audience, in turn, listens, shares, learns, and converts.
There’s a wealth of potential here — the kind of potential that your brand needs in order to advance to the next level. Now, you have a plan to get there..."